Name: 為什麼 NFL 認為全世界都準備好迎接美式足球了？ (Why the NFL Thinks the World is Ready for Football)
Uploaded: 2026-02-07T18:24:52.000Z
Duration: 24 min 24 s

程度副詞

The Jacksonville Jaguars relatively short time as an NFL team has been, well, unremarkable.

Jacksonville Jaguars 作為一支 NFL 隊伍的歷史其實不算長，而且說實在的，表現也沒什麼特別亮眼的。

基礎被動語態

The team was established in the mid-1990s and initially had some success, but

這支隊伍成立於 1990 年代中期，初期還算有些成績，但

since then they've lost far more games than they've won.

從那之後，他們輸的比賽遠比贏的多。

To this day they remain one of only four NFL franchises that have never played in a Super Bowl.

到現在，他們仍然是四支從未打進過 Super Bowl 的 NFL 品牌之一。

Off the field, though, the Jaguars are punching above their weight.

不過，在場外，Jaguars 的表現可是超乎預期。

Despite being ranked as the 24th most valuable team out of 32 in the NFL, the great growth of the team's brand outside the United States has left the rest of the league in their dust.

儘管在 NFL 32 支隊伍中，他們的價值排名第 24，但這支品牌在美國以外的市場成長非常驚人，讓聯盟其他隊伍望塵莫及。

The NFL's International Series for the 202526 season saw the Jags play their 14th regular season game outside the U.S.

NFL 2025-26 賽季的國際系列賽，Jags 在美國以外的比賽已經來到第 14 場例行賽。

more than any other team by a considerable margin.

這數字遠遠超過其他任何隊伍。

The NFL's international series began in its current form in 2007 with the first London game at Wembley Stadium and in a few days time will be the first venue outside the US to hold a proper league game of American football.

NFL 的國際系列賽在 2007 年以倫敦溫布利球場的首場比賽開始，現在幾天後，這裡將成為美國以外第一個舉辦正式美式足球聯盟比賽的場地。

For the five years a single game was held in London, with many NFL owners still skeptical about sacrificing revenue from home games in a market dominated by the Premier League.

在倫敦舉辦單場比賽的這五年期間，許多 NFL 擁有者對於犧牲主場比賽的收入仍抱持懷疑態度，畢竟當地市場由英超聯賽主導。

That changed in 2012 when new Jaguars owner Shard Khan signed a four year deal to play one home game a season in London.

情況在 2012 年有了轉變，當時 Jaguars 的新擁有者 Shard Khan 簽訂了一份為期四年的合約，要在倫敦進行每賽季一場主場比賽。

Since then, the deal has been extended multiple times and the Jaguars have become the city's unofficial home team.

從那時起，這份合約已經多次延長，而 Jaguars 也成了這座城市非官方的主場隊伍。

Despite Jacksonville being more than 4,000 miles away, London has now become the NFL's most profitable road game.

儘管傑克森維爾距離遙遠超過 4,000 英里，倫敦如今已成為 NFL 最賺錢的客場比賽地。

The league rewarded the Jaguars for Khan's gamble with one of the most unique deals in the NFL, giving the team complete revenue control over its international games.

聯盟為了感謝 Khan 的冒險，給予 Jaguars 一份 NFL 中獨一無二的合約，讓這支隊伍能完全掌控國際比賽的收入。

That means they're responsible for selling tickets, merchandise, concessions, everything.

這意味著他們要負責販售門票、商品、餐飲，一切都由他們包辦。

Jacksonville's commitment has paid off with estimates that the team generates up to $50 million for each London game.

傑克森維爾的投入得到了回報，據估計，Jags 每場倫敦比賽能創造高達 5,000 萬美元的收入。

For the NFL, the Jaguars have been the torchbearer for international expansion.

對 NFL 來說，Jaguars 一直是國際擴張的火炬手。

The deal illustrates the league's commitment to a long term global growth strategy.

這份合約展現了聯盟對長期全球成長策略的承諾。

The NFL's international schedule has expanded since 2007 from one game in London to a record seven regular season games overseas in 2025 26, including for the first time, games in Germany, Spain and Ireland.

自 2007 年起，NFL 的國際賽程已從倫敦的一場比賽擴展到 2025-26 賽季創紀錄的七場海外例行賽，其中更包含首次在德國、西班牙和愛爾蘭舉行的比賽。

To understand the NFL's international expansion better, I went to Dublin in the days leading up to the game between the Minnesota Vikings and the Pittsburgh Steelers.

為了更瞭解 NFL 的國際擴張，我在明尼蘇達維京人隊對匹茲堡鋼人隊的比賽前幾天來到了都柏林。

I spent time with fans, spoke to key stakeholders in Ireland and met with the NFL team in charge of putting the event together to find out how overseas games work financially and logistically for the host City, the league, the teams and the fans.

我花時間和球迷們相處，與愛爾蘭的關鍵利益相關者交流，並拜訪負責籌辦賽事的 NFL 隊伍，瞭解海外比賽在財務和後勤方面，對主辦城市、聯盟、隊伍和球迷來說是如何運作的。

Peter, this is the first game, first regular season NFL game in Ireland.

Peter，這是愛爾蘭的第一場比賽，第一場例行賽 NFL 比賽。

How long has this been in the planning, Glenn?

Was kind of a glimmer in a lot of people's eye.

And now to be here and feel the energy, especially with the Steelers here and all of their long history in Ireland, this is a very special one.

現在能來到這裡，感受到這股能量，特別是鋼人隊在這裡，他們在愛爾蘭有著悠久的歷史，這是一場非常特別的比賽。

I think it's been that idea on the whiteboard for many, many years.

我認為這個想法在白板上已經很多年了。

But over the last three or four years, as we've started to expand the number of games that we've had the opportunity to play outside the US we've really zeroed in.

但在過去三到四年，隨著我們開始增加在美國以外的比賽機會，我們真的鎖定了目標。

而 2025 年就是我們確定的那一年。

And as you can see here from Dublin Castle, what you see across the streets of Dublin at the moment, a city that's ready, a city that's alive, and

而從都柏林城堡這裡，以及此刻你看到的都柏林街景，你會發現這座城市已經準備好了，這座城市充滿活力，

這是我第一次在海外參加 NFL 比賽。

I've never seen Vikings game, so I'm super excited for it.

我從沒看過 Vikings 的比賽，所以我非常期待。

This is the famous Temple Bar in downtown Dublin and it's swarming with NFL fans, Vikings fans, Steelers fans, they.

這裡就是都柏林市中心的著名 Temple Bar，到處都是 NFL 粉絲、Vikings 粉絲、Steelers 粉絲。

They're all here for a week's jolly and they're loving it and they love the fact that the NFL is overseas for the first time here in Ireland.

他們都來這裡享受一週的歡樂時光，而且他們很喜歡 NFL 第一次來到愛爾蘭海外比賽。

Looking forward to my kids getting here on Thursday.

我好期待週四我的孩子們能到這裡。

你們是來看週日的 NFL 比賽的嗎？

So you're gonna head over to the Steelers pub?

Not everyone here is going to watch the NFL game.

不是所有來這裡的人都要看 NFL 比賽。

How long have you been a Steelers fan for?

When you compare its financial power to other leagues across the world, it blows it out of the water.

跟世界上其他聯盟比起來，它的財力簡直是無敵。

So when the NFL comes to your town, you know about it.

所以當 NFL 來到你的城市，你一定會知道。

The National Football League made an extensive investment in promoting the Dublin game.

國家美式足球聯盟為了推廣這場都柏林賽事，投入了龐大的資金。

In addition to installing an NFL themed fountain in the River Liffey, the league's takeover of the city was visible everywhere with flags and Team banners flying throughout Dublin.

除了在利菲河上設立了 NFL 主題的噴泉，聯盟的影響力也無所不在，旗幟和隊伍的橫幅飄揚在都柏林各處。

Along with the fan experience at Dublin Castle, there were nine other free fan events and locations across the city.

除了都柏林城堡的球迷體驗活動，市區還有其他九個免費的球迷活動和地點。

The Steelers and Vikings each had their own pub.

Steelers 和 Vikings 各自都有自己的酒吧。

And at Dublin's city hall, the NFL hosted a Super bowl gallery featuring all 59 Super bowl rings and the Vince Lombardi Trophy, the iconic sterling silver award presented annually to the super bowl champions.

在都柏林的市政廳，NFL 舉辦了一個 Super Bowl 畫廊，展示了歷年來 59 枚 Super Bowl 戒指以及 Vince Lombardi 獎盃，這個標誌性的純銀獎盃每年都會頒發給 Super Bowl 的冠軍隊伍。

Dublin is no stranger to events like this.

We had a big US College football here in August that weekend and that week the excitement was palpable and I expect the same over the next three or four days here in town.

八月時我們這裡有個大型的美國大學美式足球賽，那個週末和那週的興奮感是顯而易見的，我預期接下來在這裡的幾天也會有同樣的氣氛。

You can see I was crossing the Liffey last night, heading to event in my own district and you could see the numbers of American tourists here, the number of sports fans here, and

你可以看到我昨晚正走過利菲河，前往我所在區域的活動，你可以看到這裡的美國遊客數量，這裡的運動迷數量，還有

like, you can see Dubliners now getting involved and getting into it.

就像，你可以看到現在的都柏林人也開始參與進來，投入其中。

There has been some criticism about the fact that a lot of the fans that will be coming to the game on Sunday are coming from the US or their expats, American expats living in London or in Dublin.

有些人批評說，週日要來參加比賽的許多球迷是從美國來的，或是旅居倫敦或都柏林的美國僑民。

How do you balance those financial incentives for the local community with actually growing the sport, Growing American football?

你要如何平衡這些對當地社群的財務誘因，同時真正地推廣這項運動，推廣美式足球呢？

The vast majority of our international games have been attended by local.

我們絕大多數的國際賽事都是由當地人觀賽。

You know, our game earlier this year in Brazil, 98% Brazilians, they may not have been from Sao Paulo, but

你知道，今年稍早我們在巴西的比賽，98% 是巴西人，他們可能不是來自聖保羅，但

they may have traveled from throughout Brazil.

A London or Germany game, The vast majority under 10% US.

在倫敦或德國的比賽，絕大多數不到 10% 是美國人。

This game is actually a little unique where you've got a third of the fans coming over because of the magic of Dublin, the Steelers relationship.

這場比賽其實有點特別，因為有三分之一的球迷是為了都柏林的魅力和鋼人隊的關係而來的。

But we see it as a great balance, I think, great for this local community.

不過我們認為這是一個很棒的平衡，對當地社區來說也很好。

The economic impact of people traveling in not only from the US And Europe, but

人們不僅從美國和歐洲遠道而來，他們的經濟效益也

you'll have a lot of Irish fans in that stadium on Sunday who may have likely have never experienced an NFL game live and can fall in love with the sport and the entertainment and a team on the field.

週日，你會看到很多愛爾蘭球迷在球場裡，他們可能從未親身體驗過 NFL 比賽，並可能愛上這項運動、娛樂以及場上的隊伍。

A big part of the NFL is the merchandise that they sell.

NFL 的一個大宗就是他們賣的商品。

And to do that, they've set up this pop up shop in the heart of Dublin and they've got Steelers fans and Vikings fans all piling in to buy their team's jerseys.

為此，他們在都柏林市中心設立了這個快閃店，鋼人隊和維京隊的球迷們都湧入購買他們球隊的球衣。

But also the other 30 teams are represented.

So not only are they making lots of money, but they're also growing the brand.

所以他們不僅賺了很多錢，也在壯大品牌。

While the NFL doesn't disclose financials, market research firm Grandview estimated that North America's football merch market generated $3.3 billion in revenue in 2024, and

雖然 NFL 並未公開財務細節，但市場研究公司 Grandview 估計，北美足球商品市場在 2024 年創造了 33 億美元的收入，

it's projected to hit $4.6 billion by 2030.

並預計在 2030 年達到 46 億美元。

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為什麼 NFL 認為全世界都準備好迎接美式足球了？ (Why the NFL Thinks the World is Ready for Football)

commitment

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opportunity

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