Name: 炫耀性消費是什麼？ (What is Conspicuous consumption?)
Uploaded: 2026-01-17T17:54:36.000Z
Duration: 59 s

Conspicuous consumption refers to the purchase and use of goods primarily to display wealth or social status rather than real functional need.

炫耀性消費指的是購買和使用商品，主要是為了展現財富或社會地位，而非實際的功能需求。

The concept was coined by sociologist Thorstein veblen in his 1899 book the Theory of the Leisure Class.

這個概念是由社會學家 Thorstein Veblen 在他 1899 年的著作《理論》中提出的。

Veblen observed that people, especially in upper social classes, engage in extravagant spending to signal affluence and prestige.

Veblen 觀察到，人們，特別是上層社會階級，會進行奢侈的開銷來展現富裕和聲望。

By buying expensive and often unnecessary items, individuals attempt to differentiate themselves from those in lower social strata.

透過購買昂貴且常不必要的物品，個人試圖與下層社會階層做出區隔。

This behavior highlights the strong relationship between consumption, social hierarchy, and the desire for recognition in capitalist societies.

這種行為突顯了在資本主義社會中，消費、社會階層以及渴望被認可之間的緊密關聯。

Today, conspicuous consumption appears in luxury cars, designer fashion, extravagant vacations, and curated Instagram posts that flaunt wealth.

現今，炫耀性消費體現在豪華汽車、設計師服飾、奢華假期，以及那些炫富的 Instagram 精選貼文中。