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I skip lunch
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when I know Lisa and I are coming here for dinner
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there's a secret that hides in every and I want to prepare myself
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to experience every bit a flavor
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if you were to build the liturgy around eating this would be it
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the fire, the incense, the burn,
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the sip, the pour,
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the words, the art, the breath
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I lose myself when I'm here because I trust this place
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we're all relational and finite creatures
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we're relational creatures because we're finite creatures we can't do everything
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ourselves
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we need the service of others to make our lives
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complete
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so in all of life
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we're looking for who we can trust
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we want to be with those who see the light we see
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who value what we value
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who are inspired by what inspires
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us
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we can trust them if
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we can find them
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as we look for these people and businesses we can trust we're really just
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looking for symbols of ourselves
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in the scenery of our lives their are words and
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images and sounds and an entire array of meaningful expressions that
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just feel right
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everywhere we look we can see symbols that point to things we value
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so what is branding
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branding is choosing and using symbols to reflect
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what you value its enabling people to see who you are
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by expressing what you find to be true good
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and beautiful
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branding is not saying how great you are
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it's showing what you find to be great and then moving towards it
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knowing that other people are moving that way too
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reveal what you value and stand beside it
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the stories and images and experiences that you love
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will be symbols of trust to those who feel the same way
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build your brand
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tell your story well
