when I know Lisa and I are coming here for dinner

there's a secret that hides in every and I want to prepare myself

to experience every bit a flavor

if you were to build the liturgy around eating this would be it

the fire, the incense, the burn,

the sip, the pour,

the words, the art, the breath

I lose myself when I'm here because I trust this place

we're all relational and finite creatures

we're relational creatures because we're finite creatures we can't do everything

ourselves

we need the service of others to make our lives

complete

so in all of life

we're looking for who we can trust

we want to be with those who see the light we see

who value what we value

who are inspired by what inspires

us

we can trust them if

we can find them

as we look for these people and businesses we can trust we're really just

looking for symbols of ourselves

in the scenery of our lives their are words and

images and sounds and an entire array of meaningful expressions that

just feel right

everywhere we look we can see symbols that point to things we value

so what is branding

branding is choosing and using symbols to reflect

what you value its enabling people to see who you are

by expressing what you find to be true good

and beautiful

branding is not saying how great you are

it's showing what you find to be great and then moving towards it

knowing that other people are moving that way too

reveal what you value and stand beside it

the stories and images and experiences that you love

will be symbols of trust to those who feel the same way

build your brand

tell your story well