Name: 如何買回時間並增加利潤 (How To Buy Back Your Time & Increase Profit)
Uploaded: 2024-12-26T16:33:26.000Z
Duration: 11 min 9 s

If everybody at your organisation is understanding this principle in hiring not to add capacity, but to free their time up so they can work in more of their genius, their unique ability, it's a game changer.

如果貴組織的每個人都能理解這一原則，在招聘時不是為了增加能力，而是為了騰出時間，讓他們能夠發揮更多的才能，發揮自己獨特的能力，這就會改變遊戲規則。

Hey there, Dan Martell here, serial entrepreneur, investor, and creator of SaaS Academy.

你好，我是丹-馬特爾，連續創業者、投資人和 SaaS 學院的創建者。

In this episode, I'm gonna share with you how to buy back your time to increase your profit.

在本期節目中，我將與你分享如何買回時間來增加利潤。

It's literally, if you feel like you're frustrated, you've got way too many direct reports, you finish your day, and you're wondering, what did I actually get done?

實際上，如果你感到沮喪，你有太多的直接下屬，你結束了一天的工作，你會想，我到底做了什麼？

And literally growing will cause more pain to you than you need to absolutely listen to this piece.

從字面上看，成長會給你帶來更多的痛苦，而你絕對不需要聽這篇文章。

So I'm gonna share with you how I teach my clients to strategically buy back their time in a way that's more profitable, and it creates a business they don't grow to hate.

是以，我將與你分享我是如何教我的客戶以一種更有利可圖的方式戰略性地買回他們的時間，並創造出一種他們不會討厭的生意。

And be sure to stay at the end where I'm gonna tell you how to get access to my exclusive Download the Next Hire Focuser.

請務必留到最後，我會告訴你如何獲得我獨家提供的 "下載下一個招聘聚焦器"。

It's the worksheet that I use with my clients to help them walk through exactly where they should be focusing their hiring plan to buy back their time in the most profitable way.

這是我給客戶使用的工作表，可以幫助他們準確把握招聘計劃的重點，以最有利可圖的方式買回自己的時間。

So I wouldn't be exaggerating if I said this is probably the most important topic that I talk to my coaching clients about.

是以，我毫不誇張地說，這可能是我與教練客戶談論的最重要的話題。

And the reason why is I've learned that if we don't learn how to hire people in the right sequence, that we'll eventually grow a business that is painful.

原因在於，我認識到，如果我們不學會如何按照正確的順序聘用員工，我們最終會發展成一個令人痛苦的企業。

That the more we grow, we'll literally like be driving with the handbrake on, we won't wanna push on the gas cause it hurts, okay?

我們越成長，我們就會真的像拉著手剎開車一樣，我們不想踩油門，因為那會很痛，好嗎？

It sacrifices our time, it zaps our energy.

它犧牲了我們的時間，消耗了我們的精力。

You know, and the other day I was talking to one of my coaching clients, Owen, and he ran into the same issue.

有一天，我和我的一個教練客戶歐文哈拉，他也遇到了同樣的問題。

Literally growth in 2020, but started to stagnate and slow because he didn't have the right people infrastructure.

從字面上看，他在 2020 年實現了增長，但由於沒有合適的人員基礎設施，開始停滯不前，發展緩慢。

He didn't make the right hire because for him, a lot of times when we're hurting it's cause we think the next hire is an expensive hire, okay?

他沒有做出正確的選擇，因為對他來說，很多時候，當我們感到痛苦的時候，是因為我們認為下一次招聘是一次昂貴的招聘，好嗎？

If you're thinking of hiring an operations person and you don't have a personal assistant, start there.

如果您想招聘一名營運人員，但又沒有私人助理，那就從這裡開始吧。

Like you never hire somebody to operate your business if you don't have an executive assistant taking care of that type of stuff to free up your time.

就像如果你沒有一個行政助理來打理這些事情，你就永遠不會僱人來經營你的生意，以騰出你的時間。

So I'm just gonna give you that quick one, but I'm gonna jump into the four key strategies that you need to consider to really understand the mindset, the beliefs and the tactics to buy back your time.

所以，我只想給你簡單介紹一下，但我會跳到你需要考慮的四個關鍵策略，以真正瞭解買回時間的心態、信念和策略。

So the first off when people ask me, what does that mean the buyback principle?

所以，當人們問我，回購原則是什麼意思時，我首先要問的是，回購原則是什麼意思？

It means when entrepreneurs, okay, will not grow into pain.

這意味著當企業家，還好，不會成長為痛苦。

So if there's this threshold of pain, you growing, if it means more pain, you won't do it.

所以，如果有這個痛苦的閾值，你就會成長，如果這意味著更多的痛苦，你就不會去做。

您的企業是如何做到這一點的？

Well, it means that you're slow to reply to emails.

嗯，這意味著你回覆郵件的速度很慢。

You don't follow up an introduction to potential partnerships.

你沒有跟進潛在合作伙伴的介紹。

You don't aggressively go for the close when you have a sales call.

當你接到一個銷售電話時，你不會主動去爭取成交。

You don't build certain features because it's gonna take a lot of time to map out the product roadmap or whatever it is.

你不構建某些功能，因為這需要大量時間來繪製產品路線圖或其他什麼東西。

But essentially it's painful for you to grow.

但從本質上講，你的成長是痛苦的。

If you sell, you gotta deliver, you gotta activate, you gotta onboard.

如果你賣了，你就得交付，你就得激活，你就得入職。

And what I've discovered is most people, when they do hire, they hire people to just add capacity.

我發現，大多數人在招聘時，只是為了增加產能。

They hire a developer, they hire a support person, they hire a frontline worker, whatever, which isn't bad.

他們會僱傭開發人員、支持人員、一線工人等，這並不壞。

But the problem is, is that if you do that a lot, eventually, usually around 12 employees, you're gonna get overwhelmed.

但問題是，如果你經常這樣做，最終，通常在 12 名員工左右，你就會不堪重負。

You're gonna hire a bunch of people to add capacity, but it actually doesn't free up your time.

你要僱一大堆人來增加產能，但這實際上並不能解放你的時間。

So what you wanna do instead is, the buyback principle is 100% focused on shifting the hiring from just hiring for capacity to instead hire for capability.

是以，你要做的是，回購原則的重點是將招聘從單純的能力招聘轉變為能力招聘。

Capability means you freeing up your time to be more capable to invest higher value time of yours into revenue generating activities.

能力意味著你可以騰出時間，更有能力將更有價值的時間投入到創收活動中。

Okay, so it's to buy back the lower value activities so that you can focus on higher value activities from your calendar.

好吧，這就是要買回價值較低的活動，這樣你就可以專注於日曆中價值較高的活動。

If you had a calendar and you, or you looked at your calendar, you said, here are all the things I've done last two weeks.

如果你有一個日曆，你或者你看著日曆說，這是我上兩週做的所有事情。

And you just highlighted groups of things, either red, they zap my energy, and they, I hate doing this, or green, I love doing this.

你只需突出顯示幾組事情，要麼是紅色的，它們消耗了我的精力，我討厭這樣做；要麼是綠色的，我喜歡這樣做。

And you looked at it, it could be maybe today, 60% red.

你看看，也許今天就有 60% 的紅色。

Maybe it's only 40% red, but imagine this.

也許只有 40% 是紅色的，但試想一下。

What if you woke up and all the work you worked on, you did was stuff that energised you, added value to your business, generated revenue in high gross margin, profit to your business.

如果一覺醒來，你所做的所有工作都能讓你充滿活力，為你的業務增值，為你的業務帶來高毛利率的收入和利潤，那會怎樣？

You would transform the way you attack the day.

You would jump out of bed ready to hit your work.

你會從床上跳起來，準備投入工作。

You would be motivated to talk to customers, talk to partners, talk to anybody that could help you scale up, because it would mean more of that.

你會有動力與客戶、合作伙伴以及任何能幫助你擴大規模的人交談，因為這意味著更多的機會。

And that's the number one thing you need to understand is that we're buying to get time out of your calendar.

你需要明白的第一件事就是，我們購買的是你日曆上的時間。

So your EHR stands for effective hourly rate.

是以，您的 EHR 代表有效小時費率。

If you take your revenue, okay, and you just call it a million dollars, okay, or even your ambition this year, if you wanna get to a million dollar revenue, and you divide it by 2000, which is about the amount of hours that a person's gonna work in a year, that means your hour is worth $500, okay, $500.

如果你把你的收入算作一百萬美元，甚至是你今年的目標，如果你想達到一百萬美元的收入，然後除以 2000，也就是一個人一年的工作時間，這意味著你的一小時價值 500 美元，好吧，500 美元。

Well, if you look at like the list of tasks that you're working on throughout a two week period, there's 80% that are low value, okay, the 80-20 rule.

好吧，如果你看一下你兩週內的任務清單，有 80% 都是低價值的，好吧，80-20 規則。

And there's 20% that are high value, maybe between two to $500 worth of value.

還有 20% 是高價值的，價值可能在 2 美元到 500 美元之間。

These are things like selling, marketing, partnerships, product development potentially, right?

比如銷售、市場營銷、合作伙伴關係、潛在的產品開發，對嗎？

But these are things that only you can do or the things that bring you energy that creates a lot of value for your business.

但是，這些事情只有你能做，或者是能給你帶來能量，為你的企業創造大量價值的事情。

Everything else, this long tail of activities needs to get off your plate.

其他一切，這些長尾活動都需要從你的盤子裡拿出來。

So what I say is that if you can hire somebody for a quarter of that value, meaning that it fits $500 an hour, that's 125.

是以，我的意見是，如果你能以四分之一的價格僱人，即每小時 500 美元，那就是 125 美元。

Just even think if you're $1,000 or 100,000 a year, that's $50 an hour.

試想一下，如果你的年薪是 1000 美元或 100000 美元，那麼每小時就是 50 美元。

Is there anything you can hire people for $12.50 to do that's on this line of long tail activities?

有沒有什麼事情是你可以花 12.50 美元僱人去做的，而這些事情又屬於長尾活動？

You can hire people through sites like Upwork to buy people, to out task certain functions.

您可以通過 Upwork 等網站僱人買人，完成某些任務。

Most people think I need to hire a full-time person.

大多數人認為我需要僱一個全職人員。

Out task that work using your effective hourly rate as a gauge, okay?

用你的有效時薪作為衡量標準，完成工作任務，好嗎？

So a quarter of your EHR is where you should be looking for opportunities to invest the buyback time.

是以，你應該在 EHR 的四分之一中尋找機會，投入回購時間。

Most people when they hire, they hire one person to do a thing.

大多數人僱人時，都是僱一個人做一件事。

I need a designer, all they do is design.

我需要一個設計師，他們只會設計。

I need a Facebook person, all they're gonna do is Facebook.

我需要一個 "臉譜 "達人，他們只會 "臉譜"。

I need a whatever and all they're gonna do is this.

我需要一個什麼，而他們只會這樣做。

If you look at your calendar and you see these chunks of work, okay?

如果你看看你的日程表，看到這些大塊的工作，好嗎？

Maybe there's what you'll discover is there's two buckets of type of work.

The other one's more marketing type tasks, social media, posting, Facebook.

另一項任務則更多是營銷類任務、社交媒體、發帖、Facebook。

What you wanna do then is say, how can I hire for a role that they'll do those three buckets of things?

然後，你要做的就是說，我怎樣才能招聘到能做這三件事的人呢？

So I think that people forget when we started as entrepreneurs, we wore seven hats, 14 hats, a ton of hats.

是以，我認為人們忘記了，當我們開始創業時，我們戴著 7 頂帽子、14 頂帽子，一大堆帽子。

And then what we do is we hire people and we hand a hat over.

然後我們要做的就是僱人，把帽子遞過去。

我的意思是，把三頂帽子交出來。

Hire somebody who's gonna lead your marketing and say, here's all the things I do in marketing.

僱一個人來上司你的營銷工作，然後說，這就是我在營銷方面要做的所有事情。

I know you may not have experience, but I trust you.

我知道你可能沒有經驗，但我相信你。

And there's free courses online and there's YouTube videos.

網上有免費課程，YouTube 上有視頻。

He's got a bunch of videos on certain things and just hand it to people.

他有一大堆關於某些事情的視頻，就這樣交給人們。

I think people underestimate how capable folks are if you actually empower them and you coach them to success.

我認為人們低估了人們的能力，如果你真正賦予他們權力，並指導他們取得成功。

And you just say, these are the outcomes that I'm gonna hold you accountable for.

你只要說，這些都是我要讓你負責的結果。