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Brainstorming is the most widely implemented creativity technique of all time,
and it was pioneered by this ad executive named Alex Osborn.
In a series of best-selling business books in the late 1940s and early 50s, he outlined this technique called brainstorming.
Which basically, there's just one rule to brainstorming, which is "don't criticize."
Whatever you do in a brainstorming meeting, you cannot criticize the ideas of other people. All ideas are good ideas.
And the assumption behind this is that the imagination is very meek and shy and fragile,
and if it's worried about being criticized, it'll just clam up, and it won't be able to free associate at all,
but the only problem with brainstorming is that it just doesn't work.
Psychologists have known this for 60-plus years.
Yes, study after study has shown that if you put people in a room and tell them to brainstorm,
they're gonna come up with fewer ideas and less original ideas than those same people who might work by themselves.
So brainstorming would become less than the sum of our parts.
Now, the reason brainstorming doesn't work returns us to the very first rule of brainstorming, which is "thou shalt not criticize."
Because as studies by Charlan Nemeth have shown, groups that engage in which she calls "debate and dissent,"
where they're encouraged to engage in constructive criticism,
they come up with anywhere between 25% to 40% more ideas, and those ideas are rated as much more original,
and that's because when we don't criticize each other, when we all just pretend every idea is a good idea,
we tend to float on the superficial surface of the imagination.
And our free associations, left to their own devices, are not that interesting.
So if I ask you to free associate on "blue,"
I can predict with a high degree of accuracy that your first answer will be "green", followed by "ocean", "sky".
Then things get a little more complicated because you might say, you know, "Joni Mitchell" or "Miles Davis"
or "jeans" or "Smurfs", but nothing too profound or surprising.
And that's because our free associations are bound by language, and language is full of cliches.
Now, the way we get past those cliches is to engage in criticism.
You know, that is what surprises us, that's what invigorates us, that's what wakes us up.
It means really paying attention to the ideas of other people.
It forces us to dig a little bit deeper, and that's when things get interesting.
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什麼!腦力激盪居然沒有用 !? (Does Brainstorming Work?)

35704 分類 收藏
林曉玉 發佈於 2015 年 2 月 25 日

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1
best-selling0:19
best-selling 是個複合式形容詞,這裡的 selling 的 -ing 字尾是「持續進行中;持續賣出中」,而不是主動語態自己把自己賣出去的意思哦!另外像 well-written 的 -en 字尾同時有「被寫出;已經寫好」的意思,也就是「寫得很好的。」
E.g., Her first novel became a best-selling, which brought her a huge fortune.
她的第一本小說成為了暢銷書,也帶給她一比巨大的財產。

幫大家補充一些複合式形容詞的用法:
a fast-growing economy: 一個急速成長的經濟
a well-known book: 一本有名的書
an odd-looking chair: 一張長相奇特的椅子
a heart-warming show: 一場溫暖人心的表演

*同場加映

英文技巧:如何用複合形容詞來形容人? (Learn English Vocabulary: Compound Adjectives to describe people)


2
early' 50s0:22
early' 50s 是指1950 年代前期,如果要用英文表示「一段長時期的前、中、後期」,我們會使用 early, middle (mid), late ,後面的時期可以用 century 世紀、 1960 (60s) 年代或是 fifties 年紀。

E.g., In the middle of twenty century, the relationship between nation and nation was very fragile.
在二十世紀中期,國家間的關係十分脆弱。

E.g., A men who was in his early fifties asked me where was the toilet.
一位五十歲出頭的先生問我廁所在哪裡。

3
clam up0:45
clam 是蚌殼的英文,clam up 就是像蚌殼緊緊的關上殼,也就是指一個人因為不願談論某件事情「拒不開口;沉默不語」。remain dumb keep in silence 這兩個片語也能用來表達沉默哦!

4
float on1:31
float 是漂浮,影片中使用的 float on 會讓人有種「飄忽不定;沒有重點」的感覺。
下面是幾個跟 float 有關的片語:

be floating on the air: 高興地飄飄然
E.g., After Jane accepted his invitation of dinner, he was floating on the air.
Jane 答應他的晚餐邀請之後,他就高興地飄飄然。

float sb’s boat: 是某人感興趣或喜歡的東西
E.g., Motor racing does float my boat! Motor racing is my life.
飆摩托車是我最喜歡的事,飆車是我的生命。

*同場加映

TED-Ed:為什麼你的眼睛有浮起來的東西? (What are those floaty things in your eye? - Michael Mauser)


你有什麼激發創意的小訣竅嗎?在下面留言教教我們吧!

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