Name: Why Even Your Local Grocery Store Wants Your Digital Data
Uploaded: 2024-03-04T04:22:07.000Z
Duration: 18 min 37 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

It's happened to all of us, you go to the store stocked up on

groceries, household goods, oh, a new candle, and it's on sale?

Sure, I'll throw that in my car. You go to check out the swipe

your card had home, settle up on the couch and wait a second.

Does that not for candles? In fact, that's the exact brand I

just bought? How did they do that? We are able to show

targeted advertising that's relevant to people,

we obviously have advertising. We're an ad supported model. But

again, we collect less data than our peers. We're just allowing

private companies to monitor us left, right and center

for most people very familiar with meta Facebook, and YouTube.

But the successful business model of those powerful

platforms has really triggered a kind of wild west, you know,

At this point, data collection is a fact of life, from browser

cookies and Amazon Prime to hyper specific Facebook ads. The

modern consumer is giving over more and more data every single

day. But what if we told you data collection goes beyond

social media? Beyond ecommerce, you're collecting that data what

people purchase online, actually, if they share it with

us, that it's more a part of your everyday life that most

it's a total monetization of every aspect of our lives that

we didn't ask for, and that we really have very few ways to

What if you're giving over your valuable data, the moment you

walking into a store, there's a camera tracking my face, there's

Wi Fi or beacons tracking my movement through the store.

When you go shop for groceries, the grocery store is shopping

the federal government might be stepping in on behalf of

Imagine a futuristic city where the in person shopping

experience is completely transformed. Where every

billboard and bus ad is personalized just for you. Were

clipping coupons is a thing of the past. And instead they

materialize in your hand the moment you step in front of a

product. A world where store knows exactly what you want

before you even step through the door. They know your age,

gender, race, what size shoes you wear, your favorite baseball

team, your movie night snack preference, they can even figure

out if you're pregnant. It may sound like something out of a

sci fi movie. But it's actually happening right now. In the US

to millions of shoppers at some of the country's biggest

retailers today are doing just about everything they can to get

as much information about you as possible, because that's a whole

feels like data collection is something that we all know is

happening but can't escape. A study out of the University of

Pennsylvania, about 79% of Americans feel they have little

control over what marketers can find out about them. And over

half 52% felt that they didn't hand over their data, they

wouldn't get the discounts they want. And even worse, that same

survey found the majority of Americans don't know the extent

of what companies can do with their personal data.

The moment you step into the store, often even before you

enter the store. There's all sorts of devices and

technologies that are being deployed nowadays, to actually

track customers understand that behavior.

In the world of data monetization, there are three

major categories of data that are collected. The first is

personal data, things like birthdays, age, name and

address. The second kind of info is demographic data, things like

socioeconomic status, education, Age, Group, and income. And

third is behavioral data. These are traceable actions a retailer

can collect such as product preference, purchase history,

internet browsing, and how much you're willing to pay for

products. That data collected by companies directly from you is

called first party data, and retailers are sitting on troves

they can then turn around and sell it to a lot of different

companies who are maybe using your say, Disney plus email

login in order to tie you together using that email

Now, the world of data acquisition is huge. Some may

call it a kind of wild west. But for now, let's focus on

retailers. How does my local supermarket get my data, there

are several points where data is collected. These are called

touch points are moments when you are giving over information

to a company whether it's knowingly or unknowingly. One of

the biggest touch points for retailers is the most obvious

of the biggest culprits in retailer data collection is

those loyalty programs. To sign up for one of those you have to

give your name, your date of birth, your email address or

phone number. And then subsequently you are

incentivized every time you go and shop at this particular

retailer to enter in all the information to identify yourself

and there so one of the most prominent ways in particular

right now that companies are figuring out how to monetize

time you swipe your loyalty card to collect those points. You're

being tracked your purchasing being connected to your profile,

and that data is being used to analyze your behavior. further.

Now many people opt to not use a loyalty program, saving

themselves from having to hand over that information directly.

But even something as simple as downloading, the store's app can

be a touch point. other touch points might be happening

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Why Even Your Local Grocery Store Wants Your Digital Data

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