Name: 【渣打銀行的永續之旅】第五集 用創意改變世界－電通台灣（【渣打銀行的永續之旅】第五集 用創意改變世界－電通台灣）
Uploaded: 2023-11-22T09:34:55.000Z
Duration: 18 min 56 s
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We believe it's possible to drive commerce and growth

分詞構句

without leaving people behind, negatively impacting the planet or creating divisions that diminish our sense of community.

We are integrating sustainability into all our decision making across our business, operations and communities.

Standard Chartered is a bank like no other.

We have a huge opportunity to build a better future

with our staff, customers and communities.

Sustainability is a big task, and we have a lot to resolve.

What we do at dentsu is we collaborate and co-create

with the government, with educational institutions, or the social enterprises.

One of the good examples is the "Xiaomei" project.

It's a 4-year plan and the aim is to help the underprivileged kids in that community.

The idea is to build the first multimedia story town.

and we successfully established that town into a popular sightseeing place.

With that, the government comes in to continue to grow that town

and the school benefits from that because it's a very good story for kids.

and digital marketing is a power or resource that can make ideas fly.

That's one of the very successful cases we had,

but making that project an impactful sustainable one with results.

That's one of the very meaningful projects

which the entire dentsu staff can contribute to.

It was a very interesting project and idea, and a meaningful one, too.

I think there's so much we can do in different ways in the community.

We as an organisation we provide our staff with 3 days of paid employee volunteering leave.

We have an amazing take-up, even during COVID period last year.

45 per cent of our staff contributed 2,130 days of volunteering in the community

with a variety of volunteering activities from plogging- so going around picking up litter while jogging,

and working with various NGOs like Garden of Hope.

For example, I did a fun EV in one of the social care centres for impacted women.

There are different touch points where you can engage around that agenda.

It's also interesting and you can probably give us some advice.

We did some painting along the river bank.

We engaged about 60 of our staff and painted the marathon scene.

It sounds like you're probably 4 years ahead of us.

I'm excited because we've got a marathon coming up

and I know dentsu is having a team in our marathon.

It will be my first time, hopefully third time lucky on November the 12th.

We've used that as a conduit for raising awareness around sustainability,

raising funds with our runners, sponsors and staff.

We've raised about TWD77 million and put that towards good causes within the community.

we target young individuals, underprivileged individuals, often women in the community,

help them with training, with mentoring, with gaining employment and equipping them with skills.

I think when you can get your staff interacting with that,

you can put on some big events like the marathon, as one good example.

You can use that as an anchor to create momentum around community activities.

Another community initiative we do continuously is the “code project”.

We want to cultivate digital talents with sustainable knowledge and capabilities.

In these few years, we collaborate with the government, universities and social enterprises.

We will give them a topic to learn and contribute towards.

So what I would like to show you is these cases

This is one of our clients that we have done earlier

Traditionally, what brands do is still using traditional media on TV for everything.

But speaking of new ways to engage customers,

our idea is using digital media and connecting customers with a better experience

By looking at this, my younger kids would certainly enjoy this.

As you mentioned technology and digital transformation,

you picked up on one thing super interesting fact, which is how the client interacts.

Similarly in banking, our clients are interacting with us in a different manner.

We've got in-person interactions through coming to our branch for banking services.

You come and get some advice, maybe for wealth management products.

But, similarly the client wants the convenience.

Therefore, we've got mobile banking- interacting digitally and effectively with the point of self-serve.

What if that customer wants to have a conversation or interact over the digital platform?

What we did was to bring the virtual world into the real world.

The client can click in, and go straight through to make any inquiries.

They can place orders for products that they want

and have a virtual way of interacting with their relationship manager.

we are connecting dots for the entire complete and pleasant customer journey.

The experience journey is super important.

This is why dentsu has a proposition: “Ideas-led, Data-driven and Tech-enabled”.

This is how we can complete and develop a pleasant customer journey.

In addition, AI definitely plays a key role and creates a lot of impact nowadays

We have seen AI being a very big help to our industry.

I think AI is the utility everybody needs to embrace and

I call it a human-machine co-creation era.

To me, I would say it is going to give a very big hand for creative agents

on research, analysis, also the ideation.

But you still need someone understanding the brand to pick and tweak

and make it the way that the brand is supposed to be.

I think there would definitely be a lot of learning for all our team.

I believe this is also another very promising area that can bring even more excitement.

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【渣打銀行的永續之旅】第五集用創意改變世界－電通台灣（【渣打銀行的永續之旅】第五集用創意改變世界－電通台灣）

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【渣打銀行的永續之旅】第五集 用創意改變世界－電通台灣（【渣打銀行的永續之旅】第五集 用創意改變世界－電通台灣）

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engage

opportunity

【渣打銀行的永續之旅】第五集用創意改變世界－電通台灣（【渣打銀行的永續之旅】第五集用創意改變世界－電通台灣）