Name: How Michael Jackson Revolutionized the Super Bowl Halftime Show Forever | the detail.（How Michael Jackson Revolutionized the Super Bowl Halftime Show Forever | the detail.）
Uploaded: 2023-01-26T01:39:35.000Z
Duration: 12 min 10 s
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grand synchronized dance routines, dazzling pyrotechnics,

lightning speed outfit changes, surprise entrances to grand exits,

the Super Bowl halftime show has become a standout musical event the world

of entertainment looks forward to every year.

Obtaining the 12 to 15 minutes halftime slot is a career milestone

for many artists, which over the years has been occupied by a roster of a-list stars,

including Beyonce, Madonna, Diana Ross, Arrow Smith, U2, the Rolling Stones,

Lady Gaga, Prince and Bruce Springsteen, to name just a few.

With big budgets on the table and the pressure of the whole world

watching, the show creates an atmosphere where artists want to bring their A-game.

However, the halftime show hasn't always been this much of a massive spectacle.

Well, not until Michael Jackson catapulted himself onto its now legendary stage.

Since the very first Super Bowl Championship was televised

in 1967, the halftime show has always been featured.

halftime was no different from what you might see at a normal College game.

In other words, University marching bands, drill teams and other performance groups

trotting out some intricate choreography while playing patriotic or popular songs.

For years, the League had packed its halftimes with a roster of fading stars

and the unhip- Mickey Rooney, Pete Fountain, Carol Channing,

the Rockettes, Disney characters and even an Elvis impersonator.

It wasn't until boy band New Kids on the Block took the stage in 1991

that fans started to see the mid-game break as a concert like performance.

fine for the NFL, as viewership and advertising rates kept increasing.

But in 1992, Fox boss Rupert Murdoch spotted a weakness.

The Super Bowl's halftime acts weren't cool enough.

Some decent names performed, but not the really big ones.

especially the young audiences advertisers craved.

The halftime show for 1992 Super Bowl was

legendarily awful. Titled 'Winter Magic', a celebration to the season

in the Winter Olympics, the show featured drill teams,

professional dancers including ballroom dancing couples, rollerbladers and kids

in MC Hammer style pants rapping about Frosty the Snowman.

and Dorothy Hamill skated to an equally cheesy rendition of 'One Moment in Time'.

save the show as she performed during its finale.

of the NFL, saw an opportunity to make a score for themselves.

Fox had its popular show, 'In Living Color', do a live Super Bowl spoof,

complete with a game clock so viewers could see when the second half

of the Super Bowl was going to start and switch back to CBS.

You could practically hear viewers changing channels.

Fox beating CBS's official halftime show in the ratings for the first time ever,

drawing in over 22 million viewers away from the halftime performance.

with a couple of beers in them would rather watch a show produced by Jim Carey,

than figure skaters and kids rapping about a snowman.

name contemporary broad appeal artists to keep viewers from straying.

Ten years removed from the heady heights of 'Thriller' mania,

that contemporary, with grunge, alternative rock and hip hop ascending in popularity.

However, his multi-generational appeal and ability to consistently draw in large

television figures made him an ideal choice.

Radio City Productions, who had produced the halftime show,

attempted to court Michael Jackson to serve as the headline act by meeting

with him and his manager, Sandy Gallin in Beverly Hills.

Quote, Michael wasn't too aware of the Super Bowl.

recalls Arlen Kantarian, the show's executive producer.

He just said, Why don't we call it the 'Thriller Bowl'?

We knew we were explaining this to somebody who would then have to explain

it to Michael, senior vice President of special events at the NFL,

Jackson displayed a naive curiosity about a world he knew little of.

Kantarian said. Jackson's interest became

riveted on the Super Bowl being broadcast in more than 100 countries,

including third world nations and on United States military bases.

I'll never tour there, Kantarian recalled him saying.

We talked to him about the blue collar football fan that might not otherwise be

a Michael Jackson fan and about how he could build a new fan base.

but understood what a big moment this could be for him.

Jackson's team asked for $1 million. A bargain you would think,

performers, a policy that remains to this day.

You've got to be kidding, Sandy Gallin said.

appearance fees for Super Bowl halftime performers, the NFL and Frito-Lay agreed

to donate $100,000 to the Heal the World Foundation,

a charity that was founded by Jackson. As well as allocate commercial time to air

an appeal for the Foundation's 'Heal LA' campaign, which aimed to provide health

care, drug education and mentorship for Los Angeles youth,

particularly children affected by the aftermath of the 1992 Los Angeles riots.

However, Jackson's team had conditions, of course.

to surround the stage, providing an MJ in concert experience rather

than a bathroom break for rich, beer drinking football fans in the stadium,

and for him to perform the newish ballad, 'Heal the World',

How Michael Jackson Revolutionized the Super Bowl Halftime Show Forever | the detail.（How Michael Jackson Revolutionized the Super Bowl Halftime Show Forever | the detail.）

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How Michael Jackson Revolutionized the Super Bowl Halftime Show Forever | the detail.（How Michael Jackson Revolutionized the Super Bowl Halftime Show Forever | the detail.）

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