Well, we decided to test it ourselves.

好吧，我們決定自己測試一下。

We split up into two teams.

我們抽成了兩隊。

This team looked at this table and this team built this table.

這個團隊看著這張桌子，這個團隊建造了這張桌子。

Then we asked each team, how much would you buy it for $65?

然後我們問每個團隊，65美元你會買多少錢？

The team that built the table was willing to pay over 60% more for the same table.

建造該桌子的團隊願意為同樣的桌子多付60%以上的費用。

Why?

為什麼？

Because of the Ikea effect.

因為宜家效應。

Labor leads the love.

勞動引領愛。

This is the id idea that we love things more.

這就是我們更加熱愛事物的id想法。

When we put effort into them, this team had to work hard to build their table, and this is why they thought it was worth more.

當我們為他們付出努力時，這個團隊不得不努力工作來建立他們的桌子，這就是為什麼他們認為它的價值更高。

So if you want to fall in love with something, don't take shortcuts, work hard and build it yourself.

是以，如果你想愛上某樣東西，不要走捷徑，要努力工作，自己建造。

That's one minute.

那是一分鐘。