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  • is the IKEA effect real or fake?

    宜家效應是真的還是假的?

  • Well, we decided to test it ourselves.

    好吧,我們決定自己測試一下。

  • We split up into two teams.

    我們抽成了兩隊。

  • This team looked at this table and this team built this table.

    這個團隊看著這張桌子,這個團隊建造了這張桌子。

  • Then we asked each team, how much would you buy it for $65?

    然後我們問每個團隊,65美元你會買多少錢?

  • The team that built the table was willing to pay over 60% more for the same table.

    建造該桌子的團隊願意為同樣的桌子多付60%以上的費用。

  • Why?

    為什麼?

  • Because of the Ikea effect.

    因為宜家效應。

  • Labor leads the love.

    勞動引領愛。

  • This is the id idea that we love things more.

    這就是我們更加熱愛事物的id想法。

  • When we put effort into them, this team had to work hard to build their table, and this is why they thought it was worth more.

    當我們為他們付出努力時,這個團隊不得不努力工作來建立他們的桌子,這就是為什麼他們認為它的價值更高。

  • So if you want to fall in love with something, don't take shortcuts, work hard and build it yourself.

    是以,如果你想愛上某樣東西,不要走捷徑,要努力工作,自己建造。

  • That's one minute.

    那是一分鐘。

is the IKEA effect real or fake?

宜家效應是真的還是假的?

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A2 初級 中文

什麼是宜家效應?#396 (What Is The IKEA Effect? #396)

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    林宜悉 發佈於 2023 年 01 月 23 日
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