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  • Nikhil: From calorie down to portion sizes,

  • we wanted to find out all the differences

  • between Lay's chips in the US and in India.

  • This is "Food Wars."

  • Here are all the Lay's chips you'll find in India

  • that you won't find in the US.

  • And here are all the Lay's chips in the US

  • you can't find in India.

  • Oh, my good God. Yeah!

  • To begin things, I'm going to go with the one

  • I hate the most, Spanish tomato tango.

  • Yeah, I just never really liked this flavor.

  • It's just too heavy on the tomato side.

  • No. Oh, man, that aftertaste is horrible.

  • I have nothing nice to say about this flavor.

  • Also, just to note, our standard Lay's chips

  • come in the ridge style.

  • We do also sell the flat style,

  • but that's more of a special variety of Lay's.

  • Next, it's West Indies hot and sweet chili,

  • formerly Caribbean hot and sweet chili.

  • That's what I'm talking about.

  • Get out of here!

  • And now for the maharaja of Indian Lay's,

  • magic masala.

  • If you haven't heard of this,

  • you must be living under a rock,

  • because this is the little emperor of chips.

  • Commonly known as blue Lay's.

  • Look at this chip, dude!

  • Oh, my God.

  • Oh, my God.

  • It's already so spicy.

  • The reason this chip has become so popular in India

  • is because they have actually managed to capture

  • the masala of India so well.

  • And masala, if you're wondering, is, like, ground-up spices

  • that are added to every single dish we eat here.

  • This is truly magic.

  • I want to know what they're like.

  • Joe got himself something.

  • Oh, man.

  • And the chip bags in India are, like, much harder to open.

  • Oh, man! You guys got them locked up tight.

  • Got a rip! OK.

  • Yeah.

  • Oh, yeah.

  • Damn, these are good!

  • Not too spicy.

  • Great flavor.

  • We have so many flavors.

  • I couldn't get them all for this shoot.

  • I mean, I'll just start right here.

  • Barbecue. This is the classic chip.

  • I think this is more popular than the classic, to be honest.

  • The US has, I would say,

  • at least 10 different variations of barbecue, possibly more.

  • So to have just, like, standard barbecue is

  • pretty bold move by Lay's.

  • Salt and vinegar.

  • [dreamy harp tune]

  • Love salt and vinegar so much.

  • I love it so much.

  • Top chip. Top chip right here.

  • Love salt and vinegar.

  • Cheddar and sour cream.

  • Ha ha ha, limón.

  • Another favorite. Oh, man.

  • It seems like lime-flavored chips would be weird,

  • or citrusy chips, but ...

  • so good.

  • And these are, like, really limey.

  • All the superfans watching know I do not like pickles.

  • No.

  • Let's kick it up a notch.

  • Flamin' Hot dill pickle.

  • And the Flamin' Hot, that font,

  • that implies that's Flamin' Hot Cheetos, right?

  • Mm. Better.

  • Still not that good.

  • Last in this group is a chili limón.

  • Yeah.

  • These are coming home with me.

  • Other flavors in this category

  • that I couldn't get at the time of filming,

  • cheddar jalapeño and sweet Southern heat barbecue.

  • I was totally able to buy them online.

  • I get a thing in the mail two days ago

  • saying the post office is holding them ransom

  • and wants 5 more dollars for postage for me to pick it up.

  • Not happening.

  • I will not be intimidated by the United States post office.

  • You keep the chips, all right?

  • Also what I couldn't get at the time of filming

  • was honey barbecue, Chesapeake Bay crab spice,

  • adobadas, which is a different spicy chip

  • which is actually very good.

  • I was bummed I couldn't get those.

  • And the Doritos Cool Ranch Lay's, unfortunately.

  • Let's now talk about two exclusive flavors

  • that are in both countries, but slightly different.

  • We have the sizzlin' hot Lay's

  • and the American-style cream and onion.

  • It was previously known as American sour cream and onion.

  • It's great. No fuss.

  • One of my favorite flavors.

  • It's been there for, like, over two decades, I feel,

  • in India, and there's a reason for that.

  • Ours is just regular sour cream and onion.

  • And I also got American-style sour cream and onion

  • from India.

  • And then,

  • one after the other.

  • The flavor on these are much stronger.

  • And it even says, "Now with more flavor."

  • This is more flavor?

  • I gotta say, I like these India ones better.

  • Up next, we have sizzlin' hot.

  • This is a flavor I've actually never had.

  • I'm very excited to see how it stacks

  • compared to magic masala, which is already pretty spicy.

  • Whoa.

  • Yo, look at this chip.

  • It's literally red.

  • Not really -- oh.

  • Nice.

  • It's not as much a direct heat as the magic masala.

  • Hey, this is a nice flavor.

  • In the US, we have Flamin' Hot flavor.

  • Now, let me explain.

  • This is Flamin' Hot kettle chips.

  • Couldn't get the regular Flamin' Hot.

  • We'll get into kettle chips later.

  • It's, like, regular spice.

  • It has a heat to it without being too specific.

  • I think they use these red chilies right here.

  • It packs a nice punch

  • without being too overwhelming with the flavor.

  • They're, like, the perfect amount of heat

  • without getting too overwhelming, so.

  • OK, so we don't only have ridge-style chips,

  • we also have some flat ones.

  • In fact, they're called wafer style,

  • which I think is pretty much your classic style of Lay's.

  • The first flavor is salt with pepper.

  • Not salt and pepper.

  • Don't you dare say that.

  • It's very nice. I should buy these more often.

  • I've never tried these before. Very good job.

  • OK, on to the next wafer-style chip.

  • We have sun-dried chili.

  • Mm! I love sun-dried anything.

  • Beam that sun ray onto any vegetable. I will eat it.

  • Oh, damn.

  • This is really good.

  • They smashed it with this one.

  • Got a proper kick as well.

  • Ooh!

  • It's really yum.

  • And one of the most beautiful sights you'll see in India

  • is people sun-drying their own chilies on their roofs,

  • porches, wherever.

  • Biryanis, curries, they all use sun-dried chili.

  • And this chip's packet really has nailed this flavor.

  • Maybe my favorite, kettle cooked.

  • We already saw the Flamin' Hot kettle cooked.

  • These are thicker chip.

  • They transport a lot better, obviously.

  • There are not as many broken.

  • It's got more of, like, a potato taste to it, a potato snap.

  • It's like ...

  • I love kettle chips.

  • Sea salt, cracked pepper.

  • These are so good.

  • Mm. Yeah!

  • It's like ...

  • booyah!

  • [grunts]

  • Sea salt and vinegar.

  • This ain't your pond salt.

  • This ain't your lake salt.

  • This certainly is not your fjord salt.

  • Why is salt and vinegar so good?

  • Attention, everyone,

  • my favorite kettle chip is about to be eaten by me.

  • The jalapeño kettle chips.

  • I'm not going to talk about Miss Vickie's

  • because this isn't a Miss Vickie's video.

  • And I hate to say it.

  • These might be better.

  • They've got the jalapeño flavor in there.

  • It's not too spicy,

  • so you can really chow down on these.

  • Moving on, unfortunately,

  • to something that I kind of can't stand,

  • are baked. Wah-wah.

  • You can get them in original

  • and you can get them in barbecue.

  • Like eating cardboard.

  • Lay's has something called the Better for You series.

  • So we have these, and then lightly salted barbecue,

  • lightly salted wavy.

  • I mean, I want the salt, but, like, how much ... ?

  • This is what paper tastes like.

  • We got simply sea salt thick cut.

  • And you can also get the simply barbecue thick cut.

  • They have something called layers, which are these guys.

  • Bite-size layers, crispy layers, tasty layers.

  • You can get them in three cheese, sour cream and onion.

  • I've never seen these before in my entire life.

  • Oh, the bag stinks!

  • Oh, these are really bad.

  • These are terrible.

  • Whoa, these are real chemically tasting.

  • Oh, my God, these taste like they were poisoned.

  • And now for our next range of exclusive chips,

  • we have Lay's Maxx.

  • That's Maxx with two X's.

  • Why the two X's? That's like saying it's more better.

  • I have not seen or tasted these before.

  • Starting with macho chili flavor.

  • It is kind of ridged, but I would say it's more wavy.

  • I wouldn't say it's super spicy.

  • I kind of like that this one doesn't leave

  • that burning sensation in your throat.

  • It's really nice.

  • Yeah. I don't know about the branding,

  • but I really like this flavor.

  • Next flavor, peppery cheddar.

  • Whoa. All sorts of stuff happening here.

  • There's, like, some mint to it.

  • Oh, you know what this tastes like?

  • This tastes like malai tikka, like chicken malai tikka

  • dipped in pudina chutney.

  • This is very unique.

  • Our next flavor is sizzling barbecue.

  • Oh, the reason this is called Lay's Maxx,

  • it's because it has max crunch, max flavor,

  • and max taste.

  • And I can wholeheartedly say both of these have delivered.

  • Mm. It even smells strongly of barbecue, so.

  • These work. They're great.

  • More fun chip styles.

  • I think we can call these the India style,

  • but we also call them the wavy style.

  • They are wavy, hence the name.

  • And you can get them in original, reduced fat,

  • honey barbecue, ranch,

  • and you can also get them in salt and pepper,

  • lightly salted,

  • fat, low fat, if I didn't say that already.

  • The waves are, like, wider.

  • You guys have, like, really condensed waves.

  • Lay's apparently wanted to answer the age-old question,

  • how can we copy something popular

  • and make it much, much worse?

  • And Stax were invented.

  • You guys know what Pringles are, right?

  • Of course you do. Well.

  • [chip pieces rattling] Hear that?

  • "We'll put them in a tube. They won't break as easily."

  • Right? [chip pieces rattling]

  • Holy f---.

  • Look at this.

  • Then what was the point of putting it in this tube?

  • I hate this so much.

  • But to really prove my point,

  • yo, dog, look what I got.

  • By the way, paper too. Excellent idea,

  • Dave Pringle, whatever your name is.

  • F--- Stax.

  • And now to our final set of exclusives,

  • the gourmet collection.

  • I've had a lot of gourmet food in my life,

  • and I've very rarely been actually impressed with the food.

  • Vintage cheese and paprika!

  • Vintage cheese and paprika.

  • Oh.

  • If I had tasted this chip

  • without any of the fancy packaging,

  • I don't think gourmet is the first word

  • that would come to my head.

  • Thai sweet chili gourmet.

  • This literally tastes like the West Indies hot and chili,

  • but on a flat chip.

  • So gourmet is just packaging.

  • That's what we've learned from this experiment

  • with these two chips.

  • Skippable.

  • In addition to that, we also have Lay's Poppables.

  • Poppables come in sea salt and vinegar --

  • oh, Julius Pringle! That was his name. Not Dave.

  • They also have Poppables sea salt and vinegar,

  • Poppables sea salt, Poppable white cheddar,

  • and Poppable honey barbecue.

  • OK, I don't want to eat all these.

  • What's the cereal that looks like this?

  • Is it Chex?

  • If you got these on accident, eat them,

  • but I wouldn't reach for these over regular potato chips.

  • Here in India, our Lay's chips packets come in five sizes.

  • There's 30 grams, 50 grams,

  • 73 grams, 104 grams,

  • and 174 grams.

  • The big boy. The party pack.

  • I feel like I could eat this whole thing on my own,

  • to be honest.

  • In the US, our Lay's chips come in six variety of sizes.

  • All the way down here, got a 28-gram bag,

  • which comes in the multipack.

  • Next up, 74.4-gram bag.

  • In the middle here, there's also an elusive 78-gram bag.

  • Look, I saw it on Target.com and Walmart.com. It exists.

  • It just wasn't available anywhere in Southern California.

  • I looked, OK?

  • One step up, we have what I think

  • is the classic grocery-store bag,

  • 226 gram, aka the 8-ounce bag.

  • You've seen it a million times. This is the one.

  • Right next to that one is the family-sized bag,

  • which I also couldn't get ahold of.

  • 297.6-gram bag.

  • I couldn't find it because the American family is dead.

  • But what is alive and well is, of course, our biggest size,

  • the party size, 368 grams.

  • All you family-less partyers, Lay's has you covered.

  • That means that the biggest bag in the US

  • is this much larger than the biggest bag in India.

  • But wait, there's more,

  • or less, depending on the packet that you get,

  • because according to Amazon,

  • the weights of these different packets might vary.

  • So they're given a weight range.

  • The biggest weight difference is in our largest pack

  • of 174 to 190 grams, which is a difference of 16 grams.

  • So let's see how much we get in one packet.

  • Ooh!

  • 175 grams, one gram extra from what is advertised,

  • which is, I'll take it.

  • So let me show you what 16 grams of chips looks like,

  • so you can see what you're potentially missing out on.

  • It doesn't seem like a lot, but I think that's

  • quite a substantial amount of chips you're missing out on.

  • To be fair, they did write 174 grams only on the pack.

  • In the US, our flavor bags weigh less

  • than the original-flavor bag.

  • Take this barbecue-flavored Lay's bag.

  • It weighs 7.75 ounces, or 7 ¾ ounces.

  • Yuelei, can we get in there?

  • You see that? Thank you.

  • Compared to the 8 ounce you get with the original bag.

  • OK. Same price, less product.

  • Now, Harry did research on that episode,

  • so take it away, Harry.

  • What? No, do your own research.

  • According to Harry's research from the last Lay's episode,

  • back in 2014, PepsiCo claimed the reason that there is

  • a slightly higher price per ounce for flavored chips

  • is the added seasoning.

  • So then, Lay's,

  • can you explain to me why this lightly salted bag

  • gives you fewer chips than the original bag?

  • It's more money but less salt, eh, Lay's?

  • Check it out.

  • The lightly salted, so less salted than this,

  • also 7 ¾.

  • While we're exposing potential Lay's lies,

  • this 28-gram bag in the US

  • supposedly contains 15 chips, according to Lay's website.

  • Let's see how accurate this is.

  • And I'm going to count all the chips in this 30-gram packet

  • to see how many we have.

  • I mean, it doesn't contain one whole chip.

  • One.

  • 12, 13.

  • I mean, if we're doing it by chip-related piles ...

  • six, 12, eight?

  • Close to 18 chips per bag.

  • Huh. All right, I'll concede.

  • Cool, so that's 24 chips.

  • I would say, realistically, this is, like, 20 chips

  • that have been broken into many other pieces.

  • But let's be real, they could've fit a lot more chips

  • into this packet.

  • And Lay's is notorious for filling it with air.

  • It's actually nitrogen gas,

  • which helps preserve the chips and also acts as a cushion

  • to stop them from getting smashed in transit.

  • I mean ...

  • What would it have been like without the cushion?

  • This whole bag would've been dust, apparently.

  • But what is the air-to-chip ratio, you ask?

  • Let's find out in a new segment I like to call

  • the Ar-chip-medes principle.

  • Can I just say, this is one of the weirdest things

  • I've done in my life.

  • A generous 55 ml of chips in this packet.

  • Now let's measure how much the packet itself

  • can hold in volume.

  • Score!

  • Ooh, this smells so bad.

  • 900 ml.

  • That's 845 ml of chips

  • that we could have had, Lay's.

  • I feel cheated.

  • I think to make it more accurate, let's do four.

  • And then we'll fill this guy up,

  • and then we'll divide by four,

  • and that would give us the average of those.

  • Does that make sense?

  • Dust.

  • Uh-huh, all right.

  • Oh, man. All right.

  • Can I please have the scientific chip-crunching nunchucks?

  • Throw them!

  • Ah! Whoa!

  • Look out, chips.

  • Pow. Pow. Pow.

  • 2.75 fluid ounces per bag.

  • Now that's science you can use.

  • So, now we're going to fill this with water.

  • Ugh.

  • The whole thing's 20, which is about 2.75.

  • 17.25 units of whatever.

  • Cubic fluid ounces?

  • Even more interesting air information.

  • Because of India's varied geography,

  • the amount of air that's packed into these packets

  • is different for different altitudes.

  • For example, in cities of higher altitude,

  • like Leh in the Himalayas,

  • there is the risk of these packets exploding

  • due to the low atmospheric pressure.

  • And so, when they're sent there,

  • they're sent with no air at all inside of them.

  • And so they run the risk of being crushed in transport,

  • so they have to be taken as delicately as a crate of eggs.

  • But what about price?

  • This is our largest chips packet, the 174 grams.

  • And on Swiggy and Amazon, this sells for about 78 rupees,

  • which is about a dollar right now.

  • And that equals ...

  • rupees 0.44 per gram.

  • About $0.005.

  • And, yes, I did all of that math and conversion in my head.

  • Here in the US, if we break it down

  • starting with this big bag,

  • the 226.8 gram, aka 8-ounce, bag,

  • it's $3.99 at Target,

  • or 316.58 rupees.

  • Yes, it's a bigger bag, I know.

  • So breaking it down per gram, we found that in the US,

  • the cost is a 260% increase compared to India.

  • While we do enjoy our Lay's chips,

  • we also have a giant chip culture here in India.

  • In fact, these are called hot chips,

  • and they're sold all across India

  • at stalls called hot-chip stalls,

  • where, basically, they have a giant frying pan,

  • and they cut the potato in front of you

  • to these thin slices and fry it

  • and give it to you nice, hot-hot, fresh-fresh.

  • And so, for 174 grams, which is the same as this,

  • you're paying rupees 45 for a lot fresher chips.

  • So as you can see, Lay's is competing against

  • a giant chip market here in India

  • and doing pretty well, I would say.

  • Now for the burning question.

  • Are there any questionable ingredients

  • that are in your Lay's chips that you need to watch out for?

  • Fret not, because Joe and I have found them out for you.

  • As far as the basic salted version goes,

  • you're totally fine.

  • Both in India and the US, they're made of potatoes,

  • vegetable oil, salt.

  • Warning! Warning alert!

  • Here in India, some of our flavors

  • have an ingredient called potassium chloride.

  • In regular doses, this is completely safe,

  • and it's a low-sodium alternative to salt.

  • However, it's also one of the three ingredients used

  • in the three-drug cocktail for lethal injections.

  • Too much potassium chloride will cause irregular heartbeats,

  • and, boom, your heart will stop.

  • So if you've been thinking of doing a Lay's mukbang,

  • be careful.

  • We don't have any of that in the US Lay's,

  • but we do have food coloring,

  • caramel color in our barbecue and honey-barbecue chips.

  • Certain types of caramel color can contain a byproduct

  • called 4-meI.

  • Studies found that it caused cancer in rats and mice,

  • leading campaigns in support of banning it from foods.

  • Give me that dancing rat!

  • All right. The FDA was like, "Meh, it's fine.

  • Humans don't come close to the level of exposure

  • that caused the rat tumors."

  • But that didn't stop the state of California

  • adding it to its Proposition 65 list of chemicals, quote,

  • "known to the state of California to cause cancer

  • or reproductive toxicity," end quote. Oof.

  • Another ingredient found in several varieties

  • of Lay's chips here in India is disodium glutamate,

  • aka flavor enhancer 69.

  • No, not 69.

  • Flavor enhancer 627.

  • But basically, it's used alongside MSG

  • to enhance the flavor of the chips.

  • Both the Food and Drug Administration,

  • or the FDA, in the United States,

  • and the European Food Safety Authority, or the EFSA,

  • consider disodium glutamate safe.

  • But it's not recommended for babies, children,

  • pregnant women, and lactating mothers,

  • and also should be avoided by asthmatics

  • or people suffering from gout.

  • MSG, if you're wondering,

  • is the commonly misunderstood ingredient

  • known as monosodium glutamate

  • which is added to a lot of Asian cuisine

  • and gives it that umami flavor.

  • In 2019, Lay's sued a bunch of Indian farmers

  • for growing a certain variety of potato, FC5 variety,

  • saying it has a patent on that variety.

  • This type of potato is ideal for snack chips,

  • as it has a lower moisture content.

  • But strike one up for the little guy.

  • Farmers'-rights activists petitioned to the

  • Protection of Plant Varieties and Farmers' Rights Authority,

  • and it agreed.

  • PepsiCo, Lay's, cannot claim a patent over a seed variety.

  • It was revoked immediately,

  • and the Indian potato farmers are now flush

  • with low-moisture-potato money.

  • Let's go!

  • So, which country has the unhealthiest chips?

  • Let's compare the classics first.

  • A 28-gram bag of classic Lay's in the US

  • contains 160 calories, 10 grams of total fat,

  • 1.5 grams of saturated fat, 15 grams of carbs,

  • and 170 milligrams of sodium.

  • OK, so our Lay's nutrition is per 100 grams.

  • So I did a little bit of math

  • to compare it to the US 28 grams.

  • Actually, Joe did the math.

  • So if the math is wrong, blame Joe.

  • OK, so we have 154.8 calories,

  • total fat, 9.8 grams,

  • of which saturates are 3.7 grams,

  • carbs are 14.7 grams,

  • and sodium, 142.8 milligrams.

  • Wow, that was pretty close, actually.

  • We're under the US in every metric

  • except for saturated fats, where we are over 164%.

  • And I think that's because we use palm-olein oil

  • to fry our chips, and it's very high in saturated fats,

  • unlike the US vegetable oil.

  • What about the least-healthiest chip in each country?

  • Over here, there are a lot of them

  • that are tied to 160 calories per 28-gram bag.

  • Show list.

  • But we did find that the 160-calorie chips

  • with the highest fat content are these.

  • No!

  • The cheddar and sour cream, I love these guys.

  • Making them the least healthy.

  • If I did have a bag that small,

  • it would contain all of this.

  • And here in India, our highest-calorific chip is

  • classic salted.

  • How lame.

  • How is this the most calorific chip we sell here, Lay's?

  • If I had to run an extra mile,

  • it wouldn't be for classic salted.

  • So you know what the next most-calorific chip is?

  • Magic masala, baby.

  • Blue Lay's.

  • We had to end with this one.

  • Super calorific.

  • I don't know why I'm proud of that, but good.

  • Great to know that this is and forever will be

  • the maharaja of Lay's.

  • In the interest of science, I will taste this liquid.

  • If I do this,

  • make sure to subscribe to the Food Insider channel.

  • I never thought you could drink a fart until today.

  • That was quite ...

  • it was like potato water with a hint of salt.

Nikhil: From calorie down to portion sizes,

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US vs India Lay’s | Food Wars | Insider Food

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    林宜悉 發佈於 2022 年 12 月 08 日
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