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  • Tim Cook: Good morning.

  • We're so glad you could join us.

  • At Apple, we're fortunate to be surrounded by people

  • who strive to innovate together

  • to create products and experiences that enrich people's lives,

  • products that are intuitive and easy to use,

  • that have a unique integration of hardware and software,

  • and that are incredibly personal.

  • Today, we're here to talk about three products

  • that have become essential in our lives:

  • iPhone, AirPods, and Apple Watch.

  • They're always with you,

  • useful whenever and wherever you need them,

  • and are designed to work seamlessly together.

  • On their own, each is industry leading.

  • Together, they provide a magical experience.

  • With one tap, AirPods are instantly set up

  • and ready to work with your iPhone and Apple Watch,

  • and automatic switching allows sound to move seamlessly

  • between any of your Apple devices.

  • There's also incredible integration between iPhone and Apple Watch.

  • Together they provide the convenience of having your notifications

  • and messages on your wrist and available with just a glance.

  • You can seamlessly hand off phone calls between your iPhone and Apple Watch,

  • and you can set your destination on your iPhone

  • and your Apple Watch will help guide you along the way.

  • Users can even get their health and fitness data from Apple Watch

  • and see it on the Health app on their iPhone.

  • These are just a few examples of the unique and powerful ways

  • our hardware and software are designed to work together,

  • enhancing and enriching the experiences you have with these products.

  • This type of integration is something only Apple can do.

  • And today we're going to make these products and these experiences

  • even better.

  • Let's get started by talking about Apple Watch.

  • Apple Watch has become an essential companion.

  • It's always with you, allowing you to do so much right from your wrist.

  • It keeps you connected to the things you care about most,

  • encourages you to stay active, and monitors your health

  • and gets help when you need it.

  • And I've received thousands of letters from customers

  • writing about their personal experiences using Apple Watch.

  • I'd like to share just a few of those stories with you now.

  • Dear, Mr. Cook...

  • Dear, Tim...

  • Dear, Mr. Cook...

  • Hello, Mr. Cook...

  • I'm writing to you from Milwaukee, Wisconsin.

  • I'm writing you from Atlanta, Georgia.

  • I am a 27-year-old high school teacher.

  • I'm a senior in high school.

  • I only had the watch for two or three weeks.

  • I was viewing a movie with my wife in our family room...

  • I was having lunch at one of the spiciest restaurants in San Diego...

  • It was a typical summer night.

  • I looked around the corner,

  • and a bear was staring right at me.

  • I was doing what we call a dump and return

  • when I slipped headfirst into the compactor.

  • I was skating on a frozen river when the ice gave out.

  • The door closed, and everything went dark.

  • My longtime friend started grasping his chest.

  • I was fighting to catch my breath.

  • I used the watch to study my pulse, and it was wildly erratic.

  • Things escalated quickly from there.

  • I was getting tired, and I could tell hypothermia was setting in.

  • I go to grab my phone, but my pockets were empty.

  • I didn't have my phone on me.

  • As I was trying to figure out what to do,

  • I looked down and saw my watch.

  • I placed my Apple Watch on his wrist,

  • and I couldn't believe my eyes.

  • An atrial fibrillation notification popped up.

  • Holy cow.

  • Holy moly.

  • I looked down at my Apple Watch,

  • and my heart rate was 187 beats per minute.

  • I drove him to the hospital where he was treated for a heart condition

  • he wasn't aware he had.

  • Dear, Apple,

  • my dad was flying our small plane to Vermont.

  • I was asleep in the backseat.

  • I woke up when we were crashing into the tops of the trees.

  • The plane broke into six pieces,

  • and we were miles away from civilization in the freezing cold.

  • Then, all of a sudden,

  • my Apple Watch started ringing.

  • I forgot I was wearing it.

  • I told my grandma that I'd have to call her back,

  • and I immediately called 911.

  • I whispered to my co-teacher,

  • "I need to go to the emergency room right now."

  • We were advised to head directly to the emergency room.

  • I held down the button and whispered, "Siri, call 911."

  • I dialed 911, and that sucker started ringing,

  • and I was smiling like a brand-new baby.

  • Rescuers arrived in minutes.

  • If I hadn't had the Apple Watch, things could have been much worse.

  • I'm so grateful.

  • From now on, I'll never leave the house without it.

  • My doctor said, "It was your watch that saved your life."

  • Thanks for helping save my friend's life.

  • Since the heart event was without other symptoms,

  • clearly, the watch was my only call to action

  • and my only link to the fine medical care that saved my life.

  • With deep gratitude, Erik.

  • Thank you, Hannah.

  • Sinceramente, Marcos.

  • Bill.

  • Taryn.

  • Sincerely, Dr. Korn.

  • All the best, Shaae.

  • There are so many ways Apple Watch improves peoples' lives.

  • These are the reasons we do what we do.

  • And this year we're introducing our best Apple Watch lineup yet,

  • by far!

  • To tell you more, here's Jeff.

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  • Jeff Williams: Each year, Apple Watch sets a new standard

  • for what a smartwatch should be.

  • And this continuous innovation has made it the number-one-selling smartwatch

  • in the world for seven years running.

  • And we're so excited about what's next.

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  • This is the new Apple Watch Series 8.

  • It has all of the things you love about Apple Watch plus even more.

  • Series 8 is beautifully designed

  • and packed with the most advanced sensors and technology.

  • It features a big, brilliant, Always-On display with narrow borders

  • that push the screen right to the edge.

  • Detailed watch faces like the new Lunar, Astronomy,

  • Metropolitan, and Modular look stunning.

  • And it's so bright that text and complications are easy to read

  • even when your wrist is down.

  • And Series 8 is durable.

  • It's swim proof, dust proof, and crack resistant.

  • To tell you more about Series 8, here's Deidre.

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  • Deidre Caldbeck: Series 8 is designed to keep you connected

  • to the people and things that you care about most.

  • It motivates you to stay active and fit.

  • With Workouts and Fitness+ there are so many ways to exercise using Apple Watch.

  • Series 8 helps keep you safe with fall detection,

  • emergency SOS, and Medical ID.

  • It has sleep tracking, Cycle Tracking, and Mindfulness

  • to give you insights into your body and help you maintain healthy habits.

  • With best-in-class health sensors that enable ECG,

  • irregular rhythm notifications, and blood oxygen,

  • it is the ultimate device for a healthy life.

  • And now, Series 8 brings even more features

  • for health, safety, and connectivity,

  • starting with an innovative new temperature sensor

  • that takes our commitment to women's health even further.

  • And here's Sumbul to tell you about it.

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  • Dr. Sumbul Ahmad Desai: Women's health impacts more than just women.

  • It also impacts their families and communities.

  • And menstrual cycles are key to a woman's health,

  • so much so that many physicians regard them as a vital sign.

  • We added Cycle Tracking three years ago,

  • and it has helped tens of millions gain deeper insights

  • into their cycles and overall health.

  • This year, we're introducing a suite of advanced Cycle Tracking features,

  • including valuable information about a critical aspect of women's health:

  • ovulation.

  • As always, we build our health features with two fundamental principles.

  • First, they're developed using scientifically validated insights,