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Tim Cook: Good morning.

We're so glad you could join us.

At Apple, we're fortunate to be surrounded by people

who strive to innovate together

to create products and experiences that enrich people's lives,

products that are intuitive and easy to use,

that have a unique integration of hardware and software,

and that are incredibly personal.

Today, we're here to talk about three products

that have become essential in our lives:

iPhone, AirPods, and Apple Watch.

They're always with you,

useful whenever and wherever you need them,

and are designed to work seamlessly together.

On their own, each is industry leading.

Together, they provide a magical experience.

With one tap, AirPods are instantly set up

and ready to work with your iPhone and Apple Watch,

and automatic switching allows sound to move seamlessly

between any of your Apple devices.

There's also incredible integration between iPhone and Apple Watch.

Together they provide the convenience of having your notifications

and messages on your wrist and available with just a glance.

You can seamlessly hand off phone calls between your iPhone and Apple Watch,

and you can set your destination on your iPhone

and your Apple Watch will help guide you along the way.

Users can even get their health and fitness data from Apple Watch

and see it on the Health app on their iPhone.

These are just a few examples of the unique and powerful ways

our hardware and software are designed to work together,

enhancing and enriching the experiences you have with these products.

This type of integration is something only Apple can do.

And today we're going to make these products and these experiences

even better.

Let's get started by talking about Apple Watch.

Apple Watch has become an essential companion.

It's always with you, allowing you to do so much right from your wrist.

It keeps you connected to the things you care about most,

encourages you to stay active, and monitors your health

and gets help when you need it.

And I've received thousands of letters from customers

writing about their personal experiences using Apple Watch.

I'd like to share just a few of those stories with you now.

Dear, Mr. Cook...

Dear, Tim...

Dear, Mr. Cook...

Hello, Mr. Cook...

I'm writing to you from Milwaukee, Wisconsin.

I'm writing you from Atlanta, Georgia.

I am a 27-year-old high school teacher.

I'm a senior in high school.

I only had the watch for two or three weeks.

I was viewing a movie with my wife in our family room...

I was having lunch at one of the spiciest restaurants in San Diego...

It was a typical summer night.

I looked around the corner,

and a bear was staring right at me.

I was doing what we call a dump and return

when I slipped headfirst into the compactor.

I was skating on a frozen river when the ice gave out.

The door closed, and everything went dark.

My longtime friend started grasping his chest.

I was fighting to catch my breath.

I used the watch to study my pulse, and it was wildly erratic.

Things escalated quickly from there.

I was getting tired, and I could tell hypothermia was setting in.

I go to grab my phone, but my pockets were empty.

I didn't have my phone on me.

As I was trying to figure out what to do,

I looked down and saw my watch.

I placed my Apple Watch on his wrist,

and I couldn't believe my eyes.

An atrial fibrillation notification popped up.

Holy cow.

Holy moly.

I looked down at my Apple Watch,

and my heart rate was 187 beats per minute.

I drove him to the hospital where he was treated for a heart condition

he wasn't aware he had.

Dear, Apple,

my dad was flying our small plane to Vermont.

I was asleep in the backseat.

I woke up when we were crashing into the tops of the trees.

The plane broke into six pieces,

and we were miles away from civilization in the freezing cold.

Then, all of a sudden,

my Apple Watch started ringing.

I forgot I was wearing it.

I told my grandma that I'd have to call her back,

and I immediately called 911.

I whispered to my co-teacher,

"I need to go to the emergency room right now."

We were advised to head directly to the emergency room.

I held down the button and whispered, "Siri, call 911."

I dialed 911, and that sucker started ringing,

and I was smiling like a brand-new baby.

Rescuers arrived in minutes.

If I hadn't had the Apple Watch, things could have been much worse.

I'm so grateful.

From now on, I'll never leave the house without it.

My doctor said, "It was your watch that saved your life."

Thanks for helping save my friend's life.

Since the heart event was without other symptoms,

clearly, the watch was my only call to action

and my only link to the fine medical care that saved my life.

With deep gratitude, Erik.

Thank you, Hannah.

Sinceramente, Marcos.

Bill.

Taryn.

Sincerely, Dr. Korn.

All the best, Shaae.

There are so many ways Apple Watch improves peoples' lives.

These are the reasons we do what we do.

And this year we're introducing our best Apple Watch lineup yet,

by far!

To tell you more, here's Jeff.

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Jeff Williams: Each year, Apple Watch sets a new standard

for what a smartwatch should be.

And this continuous innovation has made it the number-one-selling smartwatch

in the world for seven years running.

And we're so excited about what's next.

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This is the new Apple Watch Series 8.

It has all of the things you love about Apple Watch plus even more.

Series 8 is beautifully designed

and packed with the most advanced sensors and technology.

It features a big, brilliant, Always-On display with narrow borders

that push the screen right to the edge.

Detailed watch faces like the new Lunar, Astronomy,

Metropolitan, and Modular look stunning.

And it's so bright that text and complications are easy to read

even when your wrist is down.

And Series 8 is durable.

It's swim proof, dust proof, and crack resistant.

To tell you more about Series 8, here's Deidre.

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Deidre Caldbeck: Series 8 is designed to keep you connected

to the people and things that you care about most.

It motivates you to stay active and fit.

With Workouts and Fitness+ there are so many ways to exercise using Apple Watch.

Series 8 helps keep you safe with fall detection,

emergency SOS, and Medical ID.

It has sleep tracking, Cycle Tracking, and Mindfulness

to give you insights into your body and help you maintain healthy habits.

With best-in-class health sensors that enable ECG,

irregular rhythm notifications, and blood oxygen,

it is the ultimate device for a healthy life.

And now, Series 8 brings even more features

for health, safety, and connectivity,

starting with an innovative new temperature sensor

that takes our commitment to women's health even further.

And here's Sumbul to tell you about it.

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Dr. Sumbul Ahmad Desai: Women's health impacts more than just women.

It also impacts their families and communities.

And menstrual cycles are key to a woman's health,

so much so that many physicians regard them as a vital sign.

We added Cycle Tracking three years ago,

and it has helped tens of millions gain deeper insights

into their cycles and overall health.

This year, we're introducing a suite of advanced Cycle Tracking features,

including valuable information about a critical aspect of women's health:

ovulation.

As always, we build our health features with two fundamental principles.

First, they're developed using scientifically validated insights,

and second, privacy is at the core,

designed to keep your data secure and private.

Utilizing the new temperature sensor in Apple Watch Series 8,

you can now receive a retrospective estimate of when you ovulated.

Series 8 has a unique two-sensor design.

There's one temperature sensor on the back crystal, near your skin,

and another just under the display.

This design improves accuracy by reducing bias

from the outside environment.

Nighttime wrist temperature can be a good indicator

of overall body temperature

because while you sleep, your blood vessels dilate,

increasing blood flow to your limbs.

Overnight, Series 8 samples your wrist temperature every 5 seconds

and it can detect changes as small as 0.1° Celsius.

In the Health app,

you'll be able to see nightly shifts from your baseline temperature,

which can be caused by things like exercise, jet lag,

alcohol, or illness.

But tracking temperature changes is even more useful for those who ovulate,

because cyclical patterns can reveal the biphasic shift.

The biphasic shift is an increase in body temperature that occurs in response

to changing hormones, and it can indicate ovulation.

If you're trying to conceive, knowing if and when you ovulated

can inform your family planning

and conversations with your health care provider.

Today, the most common way to track the biphasic shift

is manually with a thermometer and a journal.

Series 8 makes this much easier and more convenient

by providing new, automatic retrospective ovulation estimates.

Further advancing Cycle Tracking,

all users on iOS 16 and watchOS 9 can be now notified

of possible cycle deviations based on logged cycle data.

You may not realize that common cycle deviations, like persistent spotting

or prolonged periods, can be symptoms of serious health conditions

like fibroids, thyroid disorders, or PCOS.

That's why it's so important to know when they occur.

The temperature sensing capability on Series 8, plus heart rate,

and logged cycle data come together to give you a detailed view of your cycle,

all of which can be easily shared with your healthcare provider

to facilitate more informed conversations.

We believe privacy is a fundamental human right

and that your health data is yours and yours alone.

Your Cycle Tracking data is encrypted on your device

and only accessible with your passcode, Touch ID, or Face ID.

When using iOS and watchOS with the default two-factor authentication

and a passcode,

Health app data synced to iCloud is encrypted end-to-end,

meaning that Apple does not have the key to decrypt the data

and therefore cannot read it.

Only with your explicit permission can your health data be shared.

And you have granular control over the types of data you share

and who you share it with.

Women's health is critically important,

and we're proud to bring these new advanced cycle tracking capabilities

to Apple Watch Series 8.

Now back to Deidre.

Deidre: Safety features on Apple Watch,

like fall detection and emergency SOS, have helped save lives.

There's another emergency situation you never want to find yourself in,

and that's a car crash.

According to the US Department of Transportation,

almost half of the worst crashes occur in rural areas,

and the majority involve only a single vehicle.

So we built an innovative new feature to help in situations like this.

Introducing Crash Detection.

Apple Watch Series 8 can detect if you were in a severe car crash.

When a crash is detected, it will automatically connect you

with emergency services,

provide your location, and notify your emergency contacts.

And to tell you more, here's Ron.