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  • - Hi, my name is Michael Girard.

  • I was part of the team that created the first meme,

  • and this is our story.

  • To some extent, that goes all the way back,

  • to graduate school at Ohio State University,

  • where Robert Larry, John Chadwick and I,

  • were members of the Computer Graphics Research Group.

  • That was a period where computer graphics,

  • and digital media was just beginning.

  • So, after graduate school,

  • John Chadwick, myself and my wife, Susan Amcloud,

  • we formed a company which we call "Unreal Pictures",

  • and our specialty was in the animation of characters.

  • I wrote software,

  • which was released with the very first version,

  • of 3D Studio Max.

  • One of the functions was that you could take any motion,

  • and map that or apply it to any character,

  • so the dancing baby motion actually started out,

  • as an adult-like motion.

  • So, I think what makes the dancing baby so fascinating,

  • it's an unexpected combination.

  • What's interesting is that the dancing baby,

  • which became the first meme,

  • was actually a sample file,

  • to give the customers an idea about how our software worked.

  • So, the idea was that animators could then modify it.

  • Our customers took the sample file that we had created,

  • and started making renderings,

  • and one of those customers was Rod Lucie at Lucas art.

  • So, that became the source of all the different versions,

  • of the dancing baby that you've seen.

  • Facebook actually wasn't really invented until 2004,

  • Twitter 2006,

  • Instagram 2010,

  • so, it was pre-social media,

  • but it actually spread in a fashion,

  • that's similar to social media today.

  • It spread through email.

  • But really what caused the baby to become a meme, I think,

  • was that in 1997,

  • the Ally McBeal television show,

  • used the dancing baby to create an episode of Ally McBeal,

  • that was I think one of the most popular episodes.

  • - Alright, Mr. Huggy, you wanna dance?

  • Let's go.

  • (upbeat music)

  • Hooked on the feeling

  • - The phones were ringing with journalists,

  • and the news media wanting to know,

  • well, how could something like this happen? (laughs)

  • There were interviews that were requested that I gave.

  • USA Today, I remember,

  • seeing the dancing baby renderings,

  • going across their front page.

  • A 16-year old high school student named Rob Sheraton,

  • his website collected those,

  • and allowed people to upload and download the files.

  • - It's just the kind of stupid quirky little thing,

  • that just thrives on the internet.

  • - That continued to spread the meme itself.

  • (camera lights flashing)

  • When you talk about memes and so forth,

  • all of them involved a certain aspect,

  • of are there artists taking in,

  • and altering the original work,

  • so there's a sense of collective artistic collaboration,

  • and it's somewhat accidental in the sense that,

  • you don't know who's gonna take,

  • the original source material and alter it.

  • This idea of collective collaboration,

  • is something that the dancing baby and other memes,

  • all memes kind of have in common,

  • and so 25 years later,

  • (laughing)

  • I was contacted by HFA Studio,

  • and they approached me with the idea,

  • of let's make a dancing baby NFT.

  • We now live in a world where art is shared,

  • often times without artists being remunerated,

  • for their efforts,

  • so the NFT is one way to create a livelihood,

  • out of their artistic expression.

  • The idea was that the original creators would take the file,

  • and create a digitally restored version,

  • so now I think for the first time,

  • we can see the original baby with much more clarity,

  • and much more beauty,

  • and more than that in this spirit of creative collaboration,

  • let's invite other artists from around the world,

  • to participate and allow them to create a re-imagining,

  • of what the dancing baby might be today.

  • So, the artist line up,

  • for the re-imagining of the dancing baby,

  • included Chris Torres who created the Nyan cat meme.

  • It's kind of a meme of a meme,

  • and so this collection then will be offered,

  • as a set of NFTs.

  • (suspenseful music)

  • Well, I'm very excited about the possibilities,

  • especially for creative artists,

  • and I'm glad to be part of this historical,

  • the milestone of the first meme and the first viral video.

- Hi, my name is Michael Girard.

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I Accidentally Made The World's First Meme: Dancing Baby

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    林宜悉 發佈於 2022 年 03 月 08 日
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