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  • there's a mobile movement going on.

    有'的移動運動在進行。

  • The rise of smartphones is creating smarter Consumers, creating more opportunities for

    智能手機的興起,創造了更多的消費者,也創造了更多的機會。

  • smarter marketing. Smartphones are always on, always with us, and always connected. In one week we've

    更聰明的營銷。智能手機總是開著,總是和我們在一起,而且總是連接在一起。在一週內,我們'已經

  • browsed the internet,

    瀏覽了互聯網。

  • used a search engine,

    使用了搜索引擎。

  • watched a video, and connected with our friends-- all our smartphones. But that's info you might

    看了一個視頻,並與我們的朋友連接 - 所有我們的智能手機。但這'的資訊,你可能

  • already know. Here's some you might not. We're using smartphones almost everywhere, even while

    已經知道了。這裡'是一些你可能不知道的。我們幾乎到處都在使用智能手機,即使在

  • consuming other media. Smartphones have become such an important part of our lives, that many

    消費其他媒體。智能手機已經成為我們生活中如此重要的一部分,以至於許多人

  • of us would give up high heels, cable TV, even chocolate-just to keep using them. They're

    我們會放棄高跟鞋,有線電視,甚至巧克力 - 只是為了繼續使用它們。他們'是

  • becoming important to our shopping habits too.

    也成為我們購物習慣的重要。

  • Smartphones have become the ultimate shopping companion, transforming us into more savvy

    智能手機已經成為終極購物伴侶,讓我們變成了更精明的人。

  • consumers.

    消費者。

  • Seventy-nine percent use a smartphone to help with shopping.

    79%的人使用智能手機來幫助購物。

  • In fact, seventy percent of us actually use our smartphone while in the store. We use it

    事實上,我們有70%的人實際上在商店裡使用智能手機。我們使用它

  • to find retailers, compare prices, get coupons read reviews and check to see if something's

    找到零售商,比較價格,獲得優惠券閱讀評論,並檢查是否有東西'。

  • in stock.

    有貨。

  • Which leads us to buy. Nearly three-quarters of shoppers made a purchase as a direct result

    這就導致我們購買。近四分之三的購物者購買的直接結果是

  • of the info we got from our smartphones. Either in store,

    的資訊,我們從智能手機上獲得。無論是在店裡。

  • online,

    在線。

  • or on our phone.

    或在我們的電話上。

  • Our new mobile shopping habits are adding up to big spending across the board.

    我們新的移動購物習慣正在全面增加大額消費。

  • And where do we do most of our shopping?

    而我們大部分的購物都是在哪裡進行的呢?

  • Usually in our own backyards. In fact finding local information is one of the most popular

    通常是在我們自己的後院。事實上,尋找當地的資訊是一個最流行的

  • smartphone activities.

    智能手機活動。

  • We're using our phones to find everything from the nearest pizza place, to movie showtimes

    我們正在用手機尋找一切,從最近的披薩店,到電影放映時間。

  • to finding the the nearest store that carries the item we're looking for. And eighty eight

    到尋找最近的商店,進行我們正在尋找的項目。而八十八

  • percent of us use that local information and take action within a day. Whether to call or

    我們中的%的人使用這些在地資訊,並在一天內採取行動。無論是打電話還是

  • visit a local business.

    訪問當地企業。

  • Over the past year, mobile search queries have skyrocketed to new heights, as we search for

    在過去的一年裡,移動搜索查詢飆升到了新的高度,因為我們搜索的是

  • everything from product reviews, to travel info, to random trivia that can help us settle bets

    從產品評論到旅遊資訊,再到可以幫助我們解決賭注的隨機小事,應有盡有。

  • with our friends.

    與我們的朋友。

  • And while word of mouth or seeing a product in-store may lead people to search on smartphones,

    而口口相傳或在店內看到產品可能會導致人們在智能手機上搜索。

  • seventy one percent of us search because we saw

    我們百分之七十一的人搜索是因為我們看到了

  • an ad

    廣告

  • both on traditional media

    無論是在傳統媒體上

  • and on our phones.

    和我們的手機上。

  • And we're acting on it.

    而我們'正在行動。

  • Nine out of ten mobile users have taken action all thanks to a smartphone search.

    十個移動用戶中有九個採取了行動,這都要感謝智能手機的搜索。

  • The simple fact is mobile ads work.

    簡單的事實是,移動廣告是有效的。

  • recall seeing a mobile ad? Youre not alone.

    回憶起看到移動廣告?你並不孤單。

  • Eighty two percent of us do.

    我們百分之八十二的人都是這樣。

  • Yet seventy nine percent of top advertisers don't have a mobile optimize website.

    然而百分之七十九的頂級廣告主沒有移動優化網站'。

  • it's important to build a good mobile user experience, because if we see a mobile ad

    構建良好的移動用戶體驗很重要,因為如果我們看到一個移動廣告

  • we tend to click on the ad,

    我們往往會點擊廣告。

  • visit the advertiser’s site,

    訪問廣告商的網站。

  • make a purchase,

    進行購買。

  • or call the business.

    或致電該企業。

  • Today we use smartphones to stay connected, to keep us entertained, to search for information on

    今天,我們使用智能手機來保持聯繫,讓我們保持娛樂,搜索資訊在

  • the go, and to make us smarter shoppers.

    並讓我們更聰明地購物。

  • And we're going to be doing a lot more of this,

    而我們'要做更多的事情。

  • creating more opportunities for marketers to connect with their customers.

    為營銷人員創造更多與客戶聯繫的機會。

  • Don't miss the mobile movement.

    不要錯過移動運動。

  • Mobilize your marketing to reach the new smartphone consumer.

    調動您的營銷,接觸新的智能手機消費者。

there's a mobile movement going on.

有'的移動運動在進行。

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