Take a look at these logos.

看看這幾個商標。

The Amazon logo has a yellow swoosh, because they want you to know that they have everything from A to Z.

亞馬遜公司的商標有黃色的一劃，因為他們想告訴你，從 A 到 Z 開頭的商品在這裡都買得到。

Baskin-Robbins is famous for having 31 flavors.

Baskin-Robbins ( 31 冰淇淋) 以擁有 31 種口味聞名。

The FedEx logo looks pretty simple.

聯邦快遞的商標看起來十分簡單。

Look closely at the FedEx logo and you'll see an arrow, suggesting the company is moving forward and looking ahead.

仔細觀察聯邦快遞的商標，你就會看見一個箭頭，意指公司會不斷向前邁進、展望未來。

And in the center of the Tostitos logo is a picture of two people enjoying a bowl of chips.

在 Tostitos 商標正中央有兩個人正享受著一碗墨西哥玉米片的圖像。

See the kiss between the K and the I?

看到 K 和 I 之間的好時之吻了嗎？

The iconic smiling face is actually the letter G, and it's on the logo twice.

代表性的笑臉圖像其實是英文字母 G，它出現在商標上兩次。

How about the man riding a bike?

看到騎著腳踏車的男人了嗎？

The V and the A in Sony's logo represented analog sound wave, and the I and O stand for binary digits, calling to mind the digital age.

索尼商標中的 V 和 A 象徵類比時代的波形，而 I 和 O 則象徵數位時代的 1 和 0，讓人聯想到數位時代。

Marketing experts agree that a logo is an important part of your marketing campaign.

行銷專家都同意，商標是行銷活動重要的一環。

There are several reasons why you should have a logo: Solidify your brand.

你需要擁有商標的幾個原因如下：鞏固你的品牌。

To be more memorable.

使人印象更深刻。

And to instill the trust and appear bigger and well-established.

並灌輸信任感，讓品牌顯得更大、更廣為人知。

Adding your logo to your print advertising can help your ad get noticed.

將商標放在印刷廣告上，有助你的廣告被人看到。

And if you want your advertising to have a long-lasting impression, add your logo to promotional items.

如果你希望你的廣告能讓人維持更長遠的印象，把你的商標放在促銷品上。

It's a great way to brand your video, like these videos by Video Mojo.

在影片中加上商標也是不錯的方式，就像 Video Mojo 的這些影片一樣。

More tips from "2-minute marketing" coming soon.

更多的「兩分鐘行銷」訣竅即將登場。