I'm going to teach you how to sound clever in English.

(upbeat music)

Unless there is a really good reason to do it,

confabulating with pompous sounding lexis and jargon

does little to elucidate your verbalizations.

On the contrary, my little homosapious-rex,

utilising such oral ejectamenta does nothing

but obfuscate your communications.

There! I said it, and it's true!

But unfortunately, a lot of people seem to believe

the exact opposite to be true.

"Believe what to be true, Julian?" you ask, quite,

you probably didn't have a clue what I said just now,

and that is not surprising because I peppered my sentences

with obscure and pompous sounding bullshit

in an attempt to sound intelligent.

Bad, bad idea.

Daniel Oppenheimer, a professor

at Princeton University, ran a series of experiments.

He wanted to know which essays sounded more intelligent.

Essays that used simple, easy to understand vocabulary,

or essays that used big, complicated,

intelligent sounding words.

In every single case, the essays that used simple,

easy to understand language, were rated

as being the most intelligent sounding.

In fact, believe it or not, the more complicated,

intelligent sounding vocabulary

an essay included, the lower it was rated.

Simply put, the essays that were written in clear,

easy to understand language were,

well, clear and easy to understand.

The key ideas and messages contained in the essays,

weren't hidden behind a barrier

of incomprehensible bullshit.

The lesson here for you, is clear. Pun intended.

If you want to sound intelligent in English,

three things have to be true.

The language that you are using has to be simple, clear,

and easy to understand for the listener.

The message that you are sharing,

has to be well thought out and intelligent.

Using clever sounding words

is not going to save a shit idea.

Finally, the way that you deliver the message has to be

appropriate to the person you are delivering it to.

I call this the LKC triangle, and that is something you can

learn all about in my book, Master English Fast,

An Uncommon Guide to Speaking Extraordinary English.

In this hunk of papery goodness,

I teach you how to learn the language you need

for your life and use it effectively

to deliver your message in a way

that is appropriate to the people you are talking to.

To get your hands on a copy of Master English Fast,

or to download the first chapter, completely free,

just head over to MasterEnglishFAST.com

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give it a nice big ol' thumbs up.

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And I will see you in the next video. Thank you and goodbye.