字幕列表 影片播放 列印英文字幕 - There it drops. 18. - [Narrator] Depending on where you live, getting the vaccine means the chance at a check like this. - That's right, you could win $1 million. - How about a chance to win a million dollars? - The winner each Wednesday will receive $1 million. - [Narrator] Faced with falling vaccination rates, states across the US are rolling out incentives to get residents to roll up their sleeves. - Are we ready? - [Narrator] But are these offers working and are they worth the cost? - Stay safe, Ohio. - We needed to just shake things up. We needed to bring some excitement and I felt that a million dollars would bring excitement. - [Reporter] What a night it is for you. - [Narrator] Lotteries like this one in Ohio are part of a ballooning list of vaccine incentives that has included free doughnuts, free beer, fishing licenses, baseball tickets, a lap around Talladega Superspeedway and. - We're gonna give five custom hunting rifles and five custom hunting shotguns away. - [Narrator] Many of these freebies and lotteries started popping up last month as the rate of vaccination in the US slumped to about half of what it was at its peak in April. - It's not surprising that we've reached a point where the supply of vaccines far exceeds demand and it's time to start getting creative about how to get some of the stragglers over the finish line. But at the same time, we have to be very clear eyed about what these incentives can and can't do. - How you y'all doing? - Hey, how are you? - [Narrator] When Ohio Governor Mike DeWine announced the Vax-a-Million Lottery on May 12th, it was the first of its kind, offering adults a chance to win one of five one million dollar prizes and teens a chance to win one of five full-ride scholarships. - We were going down, down, down. And we couldn't break it. And no matter what we did. So we didn't know what else to do. So we came up with this idea, having no guarantee that it would work. - [Narrator] Experts like Dr. Emily Largent, who researches how incentives are used in medical studies say lotteries won't motivate everyone. - This is not a cure-all, this is something fun, it makes sense to try but we shouldn't count on this as being the magic bullet. - [Narrator] Recent polling shows about 12% of Americans still plan to wait and see before getting the vaccine. Of those, only a small number said they would be motivated to do so by guaranteed incentives like $100 from their state or free tickets to a sporting event or concert. These offers and lotteries may even trigger the opposite response. - In some instances, offering large amounts of money to do something that people perceive as risky or burdensome can make them feel like it's even riskier or more burdensome than it actually is. - [Narrator] Some lawmakers call these cash offers a bribe. But Dr. Largent says she's not worried about these incentives taking away an individual's choice. - The bigger concerns really are that they can distract from all the work that needs to be going in to trying to promote vaccination in the community. - [Narrator] That includes providing further education and access to vaccines. The lottery, she says, should only be part of a broader toolkit to promote vaccination. But if these incentives are the right use of money is heavily debated. In Ohio's case, the $5 million lottery was pulled from federal coronavirus relief funds. - I knew at the time that we announced it, people were gonna say, "DeWine is crazy." They were gonna say that's a waste of money. But the real waste is for people to continue to die. - [Narrator] Ohio resident, Jessica Nagy, who got her shot before the lottery announcement says the money was well spent. - It could have spent on advertising or marketing to educate people on the vaccine but I mean, how effective would that really be when anybody can get on Facebook or social media and say anything they want? - I got my COVID vaccine. - So have I. - I have too. - [Narrator] But so far, Ohio has spent more than $11 million on traditional advertising to promote vaccination. - Taking a relatively small amount of money in the scheme of things, like $5 million for incentives in Ohio and offering it in this way that's drawn so much attention has a real multiplier effect. This has drawn attention not only in the State of Ohio but nationally. - Ohio Governor Mike DeWine has unlocked a secret. - [Narrator] In the week leading up to the lottery announcement, Ohio averaged 13,400 new vaccinations a day, then. - A couple days after we announced it, we were starting to see in our numbers going up. - [Narrator] In the week following, an average of 26,500 Ohioans were getting their first shot each day, a number caveated by the fact that teens aged 12 to 15 were newly eligible for the vaccine. But still, the state reported a 28% week-over-week increase in vaccination rates among those 16 and older the weekend after the announcement. - Incentives make sense for some people. They're likely to be motivating for individuals who are say young and healthy. Though vaccination, they're not opposed to it, but it's not really a priority for them. So offering something that is a tangible benefit can help get them there sooner. - [Narrator] Nagy had initially planned to wait to get her 12 and 14-year-olds their shots. - With myself, I thought a lot more comfortable just going and getting the vaccine with my kids. I did kinda wanna see like nothing popping up like crazy side effects or anything like that. - [Narrator] But after hearing about Vax-a-Million. - I thought why not? A free ride to college sounds great. Why wait? I knew I was gonna probably do it anyway, so yeah, I thought that would be awesome. So I just went ahead and got 'em vaccinated. - [Narrator] That said, momentum from the campaign in Ohio may be slowing. In the week following the drawing of the first winner, the state's daily average of new vaccinations was back down to about 11,000. - I think seeing the winners out there is gonna continue to generate some excitement but if it doesn't do anything else besides what it's already done, it's been worth it. - [Narrator] One potential downside for states offering big prizes still looms as it appears increasingly likely boosters will be needed to maintain protection from the virus. - We talk about the spoonful of sugar helping the medicine go down but if you can only get people to take the medicine with the sugar, you have habituated them to that. We might be creating a precedent now for something that can be expensive and potentially inefficient in the future. - [Narrator] Setting a precedent doesn't worry Governor DeWine who's focused on getting shots in arms now as his state still lags behind the national average. - Not every decision we've made has been write but it's been based on the best facts that we could gather. And so are we gonna offer this in the future? I don't know. But we're gonna continue to do what it takes to knock this virus down. - [Narrator] As she did with her initial vaccination, Nagy says she won't wait for an incentive before getting a booster. - Yeah, I definitely wouldn't expect it but if it happens, great. A happy correlation.