Name: 为什么捷豹和路虎面临不确定的未来（Why Jaguar And Land Rover Face Uncertain Futures）
Uploaded: 2021-06-08T06:16:39.000Z
Duration: 8 min 50 s
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Jaguar Land Rover are two iconic brands in the automotive world.

Rich with heritage an excellent style and performance but each have

And for years each were passed between new owners in Europe and the

With BMW owning Land Rover and Ford owning Jaguar in the 80s.

Then just when they were on the verge of bankruptcy the two thoroughly

British sister brands were bought by the Indian, Tata Motors.

Part of the vast Tata Group empire that makes up everything from

When Tata acquired them in 2008, both Jaguar Land Rover had their fair

share of financial struggles and had fought to overcome reputations

If you were going to say drive across the country in a given vehicle

Pre-Tata, Jaguar Land Rover would have been one of the last brands I

I just didn't have faith in their vehicles.

Worse, Tata had bought these brands and perhaps one the worst possible

Right on the cusp of the financial crisis.

However in the years that followed, Tata Motors did something many

owners had failed to do before turning them into moneymakers.

But things are getting gloomy for jail are once again.

Just as these two legends have finally found some footing a

drastically shrinking market in China for JLR and trouble in Europe

The S&P lowered the credit ratings of both JLR and Tata Motors in

early 2019 and they are now deep in junk status.

Will Tata Motors be able to turn around JLR once more or is looking to

Jaguar was founded in 1922 as the Swallows Side Car company by William

Lyons, a motorcycle enthusiast and engineer.

Back then the company initially made side cars, those little pods that

It was the first car to bear the Jaguar name.

Over the years the company has made sleek aerodynamic sports cars and

Number 20 is the winning Jaguar which eventually finish nine laps

Having traveled at an average speed of 93.5

Perhaps the most famous example was the E-type which Jaguar started

Land Rover had an entirely different history making off-road vehicles

used by the military and bucolic customers in Europe and around the

Over the years Land Rover developed a reputation for making rugged

trucks an SUV with a distinct British touch.

Models such as the defender, developed reputations for ruggedness and

capability rivaled perhaps only by few vehicles such as the Jeep

Though also extremely capable, the brand's Range Rover was perhaps

what anticipated the trend in high end luxury sports utility

And has even been the target of scorn for its popularity with

well-heeled buyers who never drive the thing off pavement.

The two companies were rejoined under one roof beginning with Ford

But in terms of fully exploiting the brand name of strength that we

were building up in the company there's no question we should be able

to do a better job with the resources that Ford Motor Company will

And then in 2000, Ford bought Land Rover.

Ford under went its own troubles in the following years.

It had to sell off many of the premium names they had acquired

And another high-end British automaker Aston Martin.

Just eight years after Ford bought Land Rover, Ford sold it and Jaguar

Tata Motors did exactly what many fans and enthusiasts say is the best

thing an owner can do for car companies as legendary as these.

Jaguar Land Rover didn't really start to become a powerful and

competitive group of brands in the modern automotive world until Tata

And when Tata inherited both brands and invested the kind of money

That's when you saw everything from the design to the engineering to

most importantly the quality, reach a level that made them comparable

to things like a BMW or an Audi or a Mercedes.

Up until 2017, it looked like Tata Motors had engineered a lasting

But things took a turn for the worse in 2018.

That loss resulted in a large part from a nearly 4 billion dollar one

However even taking that into account the company still would have

The company said in January of 2019 that it's cutting 4,500 jobs about

Jaguar Land Rovers troubles have hurt parent company Tata motors.

JLR's recent troubles have been one of the factors contributing to

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为什么捷豹和路虎面临不确定的未来（Why Jaguar And Land Rover Face Uncertain Futures）

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