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  • Ever since I can remember I had the dream to start my own organic soap

    從我記事起,我就有一個夢想,就是創辦自己的有機肥皂。

  • company. That was the reason why I took this job in the first place. But there I

    公司。這就是我當初接受這份工作的原因。但在那裡我

  • was working in the marketing department of a big brand as a junior administrator

    當時在一個大品牌的市場部工作,擔任初級管理員

  • and instead of being excited to work for this famous company I was frustrated

    我沒有為能在這個著名的公司工作而感到興奮,反而感到很沮喪。

  • about how things were handled. I felt completely lonely with my ideas to make

    關於事情是如何處理的。我覺得我的想法完全是孤獨的,因為我的想法是要使

  • a positive impact. I spent the entire next weekend studying different pitch

    一個積極的影響。我在接下來的整個週末都在研究不同的球場

  • formats. I figured that it would be best to follow the requirements of one of the

    格式。我想,最好是遵循其中的一個要求。

  • big startup accelerators if I could pitch to one of them I could certainly

    大的創業公司加速器,如果我可以向他們中的某一個推銷,我當然可以

  • pitch to the marketing director. I opted for a pitch deck which is based on the

    向市場總監進行推銷。我選擇了一個Pitch deck,它是基於

  • following six elements: the problem, my solution, the business model, the market

    以下六個要素:問題,我的解決方案,商業模式,市場

  • the competition, our team. Okay so the problem: well most body soap brands not

    競爭,我們的團隊。好吧,那麼問題來了:好吧,大多數沐浴露品牌不

  • only lack a truly refreshing smell but more importantly they also sell in cheap

    不僅缺乏真正令人耳目一新的氣味,更重要的是它們還以廉價的價格出售。

  • throwaway plastic containers which often lasts not more than a month. New modern

    扔掉的塑料容器,往往可以使用不超過一個月。新的現代

  • consumers however see body soap as a lifestyle choice and they want to have a

    然而,消費者將沐浴露視為一種生活方式的選擇,他們希望擁有

  • solution that not only works but also smells incredibly refreshing and is

    解決辦法,不僅有效,而且聞起來令人難以置信的清爽,是

  • environmentally friendly my solution I call elements it's an organic soap which

    我的解決方案是環保的,我稱之為元素,它是一種有機肥皂。

  • comes in four fantastic flavors water sky earth and fire in the first order

    有四種奇妙的味道,水、天、地、火,按順序排列。

  • customers get all four flavors and a beautiful glass jar and with a click of

    顧客可以得到所有四種口味和一個漂亮的玻璃瓶,只要點擊一下

  • a button they get refill packs sent to their home in sustainable carton

    一個按鈕,他們就會收到用可持續的紙盒寄到他們家的補給包。

  • packages

    套餐

  • the business model is the result of our understanding of the lifetime value of a

    這個商業模式是我們對一個人的終身價值的理解的結果。

  • customer my customers will be very loyal as they made a clear lifestyle choice to

    我的客戶會非常忠誠,因為他們明確選擇了一種生活方式

  • buy it the first purchase someone makes is therefore just seen as an investment

    購買它的人的第一次購買,是以只是被視為一種投資。

  • we make into a long lasting relationship it will cost customers 25 US dollars and

    如果我們與客戶建立長期的合作關係,將花費客戶25美元和

  • they get a beautiful glass jar and the trial set of all four flavors the money

    他們得到了一個美麗的玻璃瓶和所有四種口味的試用套裝的錢。

  • we make later from selling the refill packs and sustainable paper bags for 15

    我們後來通過出售補充裝和可持續發展的紙袋賺到了15美元。

  • US dollars similar to the famous razor and blades business model the market is

    與著名的刮鬚刀和刀片的商業模式類似,市場是

  • enormous in the beginning we will target urban women aged 20 to 30 years living

    在開始時,我們的目標是生活在20至30歲的城市婦女。

  • in the United States they are well-educated they care about the

    在美國,他們受過良好的教育,他們關心的是什麼?

  • environment and are interested to express themselves through lifestyle

    環境,並有興趣通過生活方式來表達自己

  • choices based on my research they spent on average around 50 to $100 on body

    根據我的研究,他們在身體上的花費平均在50到100美元左右。

  • soap each year as there are around 15 million women in the US who are in their

    美國每年有大約1500萬名婦女處於懷孕期。

  • 20s living in urban areas the total market opportunity is at least 750

    居住在城市地區的20歲以上的人,總的市場機會至少有750個。

  • million dollars a year once we capture some of that we will expand to other

    每年數百萬美元,一旦我們抓住了其中的一些,我們將擴大到其他地區。

  • consumers and go global our competition are big brands they own the market and

    我們的競爭對手是大品牌,他們擁有市場和

  • they've been telling consumers over the years that body wash comes in a cheap

    多年來,他們一直在告訴消費者,沐浴露的價格很便宜。

  • plastic bottle which ends up in the ocean or on a landfill smaller startups

    最終進入海洋或填埋場的塑料瓶是較小的初創公司。

  • like ours might compete with them in some segments but we rather consider

    像我們這樣的公司可能會在某些細分市場與他們競爭,但我們更傾向於認為

  • them as allies as we fight for the same thing educating consumers to make a

    他們是我們的盟友,我們為同樣的事情而奮鬥,教育消費者,使之成為一個有價值的人。

  • switch to a more sustainable soap the team that's me and my brother who

    轉向更可持續的肥皂,這個團隊是我和我的兄弟,他們是我的朋友。

  • currently studies biochemistry but soon he will have his degree and since he's a

    他目前學習生物化學,但很快他就會獲得學位,由於他是一個

  • real nature freak he is full on board to help me develop a winning formula my

    他是一個真正的自然變態者,他全力以赴地幫助我開發一個獲勝的公式。

  • strengths are communication organization and a clear understanding of what girls

    溝通組織和對女孩的清晰理解是她的優勢所在。

  • my age want it took me until Sunday night until I had what I thought was the

    我的年齡要到星期天晚上才有了我認為是的東西。

  • perfect pitch few days later in the office I saw the

    完美的投球 幾天後,我在辦公室看到了

  • marketing director and took the initiative I asked him to give me three

    我要求他給我三條建議。

  • minutes of his time so I could pitch to him but instead of hearing me out he

    他有幾分鐘的時間,所以我可以向他推銷,但他沒有聽我說,而是

  • just said why don't you pitch it next Monday at the board meeting the old guys

    只是說你為什麼不在下週一的董事會會議上提出來呢,那些老傢伙們

  • are always open for new ideas from the young people within the company maybe

    始終對公司內部的年輕人的新想法持開放態度,也許

  • they will fund a prototype and do a market test then he added with a smile

    他們將資助一個原型並做一個市場測試,然後他笑著補充道

  • the biggest secret of getting funding is this ask for money you'll get advice ask

    獲得資金的最大祕訣是:向你要錢,你會得到建議。

  • for advice and you'll get money I was completely blown away I should present

    徵求意見,你會得到錢,我完全被嚇到了,我應該提出

  • my idea to the board and I knew exactly what to ask for I couldn't sleep that

    我向董事會提出了我的想法,我清楚地知道應該要求什麼,我無法入睡。

  • night I was too excited about what the marketing director had told me the next

    晚上,我對市場總監告訴我的事情太興奮了。

  • morning when I went through my pitch again I wasn't sure if I was really

    早上,當我再次看完我的演講時,我不確定我是否真的

  • prepared I called my former teacher he had already started several successful

    我準備給我的前老師打電話,他已經開始了幾個成功的

  • companies the next day we met and I pitched my

    第二天,我們見面了,我提出了我的建議。

  • idea to him after he listened to me my teacher got really excited and said if

    他聽了我的想法後,我的老師非常興奮,說如果

  • they don't buy your idea on Monday I'll offer to finance you to get started

    如果他們週一不接受你的想法,我將提供資金讓你開始工作。

  • oMG I was so excited and so thankful on my way home I reflected on my situation

    在回家的路上,我非常興奮,非常感激,我反思了我的情況

  • I wondered if I really want to pitch to the board and carry on working for the

    我在想,我是否真的要向董事會投稿並繼續為其工作。

  • same company which makes me feel miserable after all I only worked there

    同一家公司,這讓我感到很痛苦,畢竟我只在那裡工作過。

  • to gain enough experience to start my own business I realized that actually I

    為了獲得足夠的經驗來開創自己的事業,我意識到,實際上我

  • don't want someone else to buy and sell my idea I want to try making it myself

    我不想讓別人購買和出售我的想法,我想嘗試自己製作。

  • it was clear to me that this is my chance to finally get started I called

    我很清楚,這是我最終開始的機會。

  • my manager thanked him for his time and told him I'll quit my job to start my

    我的經理感謝他的時間,並告訴他我將辭職開始我的工作。

  • own thing

    自己的事

  • how about you did you ever try to pitch your business idea

    你呢,你有沒有嘗試過推銷你的商業理念?

  • write down your idea and follow the different stages like described in this

    寫下你的想法,並按照本文所述的不同階段進行。

  • video and post it in the comments below or even better why not make a proper

    錄像並在下面的評論中發表,甚至更好的是,為什麼不做一個適當的

  • presentation create an awesome presentation in just a few minutes with

    幻燈片製作只需幾分鐘,就能創建一個令人敬畏的演示文稿。

  • slide beam you can design professional presentations in seconds using the

    你可以在幾秒鐘內用幻燈片束設計出專業的演示文稿。

  • world's first slide design platform powered by artificial intelligence

    世界上第一個由人工智能驅動的幻燈片設計平臺

  • whether you want to create a pitch deck or a business proposal slide beam has

    無論你是想創建一個推銷平臺還是一個商業建議的幻燈片,都要有一個好的解決方案。

  • dozens of beautiful templates you can use simply add your content and slide

    幾十個漂亮的模板,你可以使用,只需添加你的內容和幻燈片。

  • B&A I will build your presentation in seconds you'll still have the ability to

    B&A我將在幾秒鐘內建立你的演示文稿,你仍然有能力

  • customize your style colors fonts as you see fit go to slide bean calm slash

    自定義你的風格,顏色,字體,因為你認為合適的去滑動豆子平靜斜線

  • sprouts to redeem a 10% discount in any of the plans available

    在任何一個計劃中都可以享受10%的折扣。

  • you

Ever since I can remember I had the dream to start my own organic soap

從我記事起,我就有一個夢想,就是創辦自己的有機肥皂。

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如何提出一個讓批評者信服的商業計劃書 (How to Pitch a Business Plan That Convinces Your Critics)

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    Summer 發佈於 2021 年 05 月 31 日
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