Name: 如何提出一個讓批評者信服的商業計劃書 (How to Pitch a Business Plan That Convinces Your Critics)
Uploaded: 2021-05-31T17:50:24.000Z
Duration: 6 min 52 s

Ever since I can remember I had the dream to start my own organic soap

從我記事起，我就有一個夢想，就是創辦自己的有機肥皂。

company. That was the reason why I took this job in the first place. But there I

公司。這就是我當初接受這份工作的原因。但在那裡我

was working in the marketing department of a big brand as a junior administrator

當時在一個大品牌的市場部工作，擔任初級管理員

and instead of being excited to work for this famous company I was frustrated

我沒有為能在這個著名的公司工作而感到興奮，反而感到很沮喪。

about how things were handled. I felt completely lonely with my ideas to make

關於事情是如何處理的。我覺得我的想法完全是孤獨的，因為我的想法是要使

a positive impact. I spent the entire next weekend studying different pitch

一個積極的影響。我在接下來的整個週末都在研究不同的球場

formats. I figured that it would be best to follow the requirements of one of the

格式。我想，最好是遵循其中的一個要求。

big startup accelerators if I could pitch to one of them I could certainly

大的創業公司加速器，如果我可以向他們中的某一個推銷，我當然可以

pitch to the marketing director. I opted for a pitch deck which is based on the

向市場總監進行推銷。我選擇了一個Pitch deck，它是基於

following six elements: the problem, my solution, the business model, the market

以下六個要素：問題，我的解決方案，商業模式，市場

the competition, our team. Okay so the problem: well most body soap brands not

競爭，我們的團隊。好吧，那麼問題來了：好吧，大多數沐浴露品牌不

only lack a truly refreshing smell but more importantly they also sell in cheap

不僅缺乏真正令人耳目一新的氣味，更重要的是它們還以廉價的價格出售。

throwaway plastic containers which often lasts not more than a month. New modern

扔掉的塑料容器，往往可以使用不超過一個月。新的現代

consumers however see body soap as a lifestyle choice and they want to have a

然而，消費者將沐浴露視為一種生活方式的選擇，他們希望擁有

solution that not only works but also smells incredibly refreshing and is

解決辦法，不僅有效，而且聞起來令人難以置信的清爽，是

environmentally friendly my solution I call elements it's an organic soap which

我的解決方案是環保的，我稱之為元素，它是一種有機肥皂。

comes in four fantastic flavors water sky earth and fire in the first order

有四種奇妙的味道，水、天、地、火，按順序排列。

customers get all four flavors and a beautiful glass jar and with a click of

顧客可以得到所有四種口味和一個漂亮的玻璃瓶，只要點擊一下

a button they get refill packs sent to their home in sustainable carton

一個按鈕，他們就會收到用可持續的紙盒寄到他們家的補給包。

the business model is the result of our understanding of the lifetime value of a

這個商業模式是我們對一個人的終身價值的理解的結果。

customer my customers will be very loyal as they made a clear lifestyle choice to

我的客戶會非常忠誠，因為他們明確選擇了一種生活方式

buy it the first purchase someone makes is therefore just seen as an investment

購買它的人的第一次購買，是以只是被視為一種投資。

we make into a long lasting relationship it will cost customers 25 US dollars and

如果我們與客戶建立長期的合作關係，將花費客戶25美元和

they get a beautiful glass jar and the trial set of all four flavors the money

他們得到了一個美麗的玻璃瓶和所有四種口味的試用套裝的錢。

we make later from selling the refill packs and sustainable paper bags for 15

我們後來通過出售補充裝和可持續發展的紙袋賺到了15美元。

US dollars similar to the famous razor and blades business model the market is

與著名的刮鬚刀和刀片的商業模式類似，市場是

enormous in the beginning we will target urban women aged 20 to 30 years living

在開始時，我們的目標是生活在20至30歲的城市婦女。

in the United States they are well-educated they care about the

在美國，他們受過良好的教育，他們關心的是什麼？

environment and are interested to express themselves through lifestyle

環境，並有興趣通過生活方式來表達自己

choices based on my research they spent on average around 50 to $100 on body

根據我的研究，他們在身體上的花費平均在50到100美元左右。

soap each year as there are around 15 million women in the US who are in their

美國每年有大約1500萬名婦女處於懷孕期。

20s living in urban areas the total market opportunity is at least 750

居住在城市地區的20歲以上的人，總的市場機會至少有750個。

million dollars a year once we capture some of that we will expand to other

每年數百萬美元，一旦我們抓住了其中的一些，我們將擴大到其他地區。

consumers and go global our competition are big brands they own the market and

我們的競爭對手是大品牌，他們擁有市場和

they've been telling consumers over the years that body wash comes in a cheap

多年來，他們一直在告訴消費者，沐浴露的價格很便宜。

plastic bottle which ends up in the ocean or on a landfill smaller startups

最終進入海洋或填埋場的塑料瓶是較小的初創公司。

like ours might compete with them in some segments but we rather consider

像我們這樣的公司可能會在某些細分市場與他們競爭，但我們更傾向於認為

them as allies as we fight for the same thing educating consumers to make a

他們是我們的盟友，我們為同樣的事情而奮鬥，教育消費者，使之成為一個有價值的人。

switch to a more sustainable soap the team that's me and my brother who

轉向更可持續的肥皂，這個團隊是我和我的兄弟，他們是我的朋友。

currently studies biochemistry but soon he will have his degree and since he's a

他目前學習生物化學，但很快他就會獲得學位，由於他是一個

real nature freak he is full on board to help me develop a winning formula my

他是一個真正的自然變態者，他全力以赴地幫助我開發一個獲勝的公式。

strengths are communication organization and a clear understanding of what girls

溝通組織和對女孩的清晰理解是她的優勢所在。

my age want it took me until Sunday night until I had what I thought was the

我的年齡要到星期天晚上才有了我認為是的東西。

perfect pitch few days later in the office I saw the

完美的投球 幾天後，我在辦公室看到了

marketing director and took the initiative I asked him to give me three

minutes of his time so I could pitch to him but instead of hearing me out he

他有幾分鐘的時間，所以我可以向他推銷，但他沒有聽我說，而是

just said why don't you pitch it next Monday at the board meeting the old guys

只是說你為什麼不在下週一的董事會會議上提出來呢，那些老傢伙們

are always open for new ideas from the young people within the company maybe

始終對公司內部的年輕人的新想法持開放態度，也許

they will fund a prototype and do a market test then he added with a smile

他們將資助一個原型並做一個市場測試，然後他笑著補充道

the biggest secret of getting funding is this ask for money you'll get advice ask

獲得資金的最大祕訣是：向你要錢，你會得到建議。

for advice and you'll get money I was completely blown away I should present

徵求意見，你會得到錢，我完全被嚇到了，我應該提出

my idea to the board and I knew exactly what to ask for I couldn't sleep that

我向董事會提出了我的想法，我清楚地知道應該要求什麼，我無法入睡。

night I was too excited about what the marketing director had told me the next

晚上，我對市場總監告訴我的事情太興奮了。

morning when I went through my pitch again I wasn't sure if I was really

早上，當我再次看完我的演講時，我不確定我是否真的

prepared I called my former teacher he had already started several successful

我準備給我的前老師打電話，他已經開始了幾個成功的

companies the next day we met and I pitched my

第二天，我們見面了，我提出了我的建議。

idea to him after he listened to me my teacher got really excited and said if

他聽了我的想法後，我的老師非常興奮，說如果

they don't buy your idea on Monday I'll offer to finance you to get started

如果他們週一不接受你的想法，我將提供資金讓你開始工作。

oMG I was so excited and so thankful on my way home I reflected on my situation

在回家的路上，我非常興奮，非常感激，我反思了我的情況

I wondered if I really want to pitch to the board and carry on working for the

我在想，我是否真的要向董事會投稿並繼續為其工作。

same company which makes me feel miserable after all I only worked there

同一家公司，這讓我感到很痛苦，畢竟我只在那裡工作過。

to gain enough experience to start my own business I realized that actually I

為了獲得足夠的經驗來開創自己的事業，我意識到，實際上我

don't want someone else to buy and sell my idea I want to try making it myself

我不想讓別人購買和出售我的想法，我想嘗試自己製作。

it was clear to me that this is my chance to finally get started I called

我很清楚，這是我最終開始的機會。

my manager thanked him for his time and told him I'll quit my job to start my

我的經理感謝他的時間，並告訴他我將辭職開始我的工作。

how about you did you ever try to pitch your business idea

你呢，你有沒有嘗試過推銷你的商業理念？

write down your idea and follow the different stages like described in this

寫下你的想法，並按照本文所述的不同階段進行。

video and post it in the comments below or even better why not make a proper

錄像並在下面的評論中發表，甚至更好的是，為什麼不做一個適當的

presentation create an awesome presentation in just a few minutes with

幻燈片製作只需幾分鐘，就能創建一個令人敬畏的演示文稿。

slide beam you can design professional presentations in seconds using the

你可以在幾秒鐘內用幻燈片束設計出專業的演示文稿。

world's first slide design platform powered by artificial intelligence

世界上第一個由人工智能驅動的幻燈片設計平臺

whether you want to create a pitch deck or a business proposal slide beam has

無論你是想創建一個推銷平臺還是一個商業建議的幻燈片，都要有一個好的解決方案。

dozens of beautiful templates you can use simply add your content and slide

幾十個漂亮的模板，你可以使用，只需添加你的內容和幻燈片。

B&A I will build your presentation in seconds you'll still have the ability to

B&A我將在幾秒鐘內建立你的演示文稿，你仍然有能力

customize your style colors fonts as you see fit go to slide bean calm slash

自定義你的風格，顏色，字體，因為你認為合適的去滑動豆子平靜斜線

sprouts to redeem a 10% discount in any of the plans available

在任何一個計劃中都可以享受10%的折扣。