Name: 2020 年如何重塑黑色星期五（How 2020 Is Reshaping Black Friday | WSJ）
Uploaded: 2021-05-31T08:29:19.000Z
Duration: 6 min 28 s
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of the holiday shopping season has been Black Friday.

- And the crowds just keep getting bigger and bigger.

"Oh yeah, Christmas is coming, Hanukkah is coming.

- [Narrator] Waking up at the crack of dawn

of a holiday tradition for many families.

- [Narrator] But this year is shaping up to look different.

- What the pandemic has done is actually accelerate

And that is a move to contactless, a move to convenience,

instead of traditional shopping experience.

So I think that's gonna be a lasting change

- [Narrator] The shopping tradition dates back

to the 1920s and 30s when families would start

buying holiday gifts the day after Thanksgiving.

Traditionally, this was the first day that retailers

But by the 2000s, companies were announcing

Black Friday door buster deals earlier and earlier.

- [Reporter] Target stores opened at five this morning

and there were plenty of excited shoppers on hand.

- So there were these few horrific moments

where people were dying or getting seriously injured

because of people rushing into a building.

- [Narrator] Some department stores were opening at midnight

the deals were creeping into Thanksgiving day.

By the 2010s, the one day event had ballooned

But around this time, retailers were also launching

more online sales on the Monday after Thanksgiving.

This was known as Cyber Monday and it was growing fast.

In 2016, Cyber Monday sales hit a new record

of nearly three and a half billion dollars.

Digital became much more important to the consumer.

So what we found was Cyber Monday actually started

- [Narrator] For many companies, thanksgiving weekend,

starting with Black Friday and stretching into Cyber Monday

is one of the most lucrative times of the year.

But recently appetite for the chaos of Black Friday

- Retailers across the country announcing closures

and there are retailers that may not survive.

- We've seen massive amounts of retail closings,

That means there's probably gonna be fewer stores

and there might be more of a consolidation

in where people go to some of these big box stores

that have been open and operating the whole time.

- [Narrator] During lock downs in March and April,

with a record drop in retail sales as people were forced

to stay home due to the coronavirus pandemic.

Between April and October, around five thousand US stores

But even the retailers that had weathered the pandemic

- This year, retailers for the first time in modern memory,

are saying we're not gonna be open on Thanksgiving.

Black Friday, we'll be open the day afterwards,

- [Narrator] When stores open, consumers can expect

limited hours and capacity, curbside pickups,

and a much calmer atmosphere than years past.

- When folks go in a store, they're wearing a mask,

and stores are being cleaned all the time.

- [Narrator] But perhaps the biggest change of them all,

A recent survey found that 70% of consumers

to avoid crowds and exposure to the coronavirus.

But this doesn't mean that brick and mortar stores

- We mostly still shop in stores, even now.

about the fact that stores would just slowly disappear.