Name: 世嘉的兴衰（The Rise And Fall Of Sega）
Uploaded: 2021-05-27T02:36:44.000Z
Duration: 7 min 1 s
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Manny Fidel: Among fans in the gaming industry,

there's something called the "console wars."

with the first iteration of the Xbox in 2001,

that completed the holy trinity of gaming.

Sega Genesis consoles at the height of its fame in 1993

to selling just 3 million units of its final console

before pulling the plug on its hardware empire.

and Sony's Disk-Jockey CD player was selling for $400.

was by far the biggest gaming console on the market.

With an iconic mustached plumber as its mascot

and a family-friendly ensemble of video games,

of the country's $3 billion gaming market.

It would be foolish to challenge that dominance,

but that's where Sega enters the picture.

Sega had already made a name for itself in Japan

but its home console, the Sega Mega Drive,

decided that in order to challenge Nintendo,

Sega had to focus its sights on the west.

The Mega Drive was rebranded as the Genesis in America.

by attacking Nintendo's reputation with marketing.

Commercial: The Sega Genesis has blast processing.

For example, because of internal restrictions,

the Mortal Kombat series on Nintendo couldn't show blood.

one that could easily appeal to American audiences.

The company tasked artist Naoto Ohshima with the job,

and he came up with a little guy named Sonic The Hedgehog.

Sega's Sonic games featured a much faster-paced,

action-oriented experience that a lot of Americans favored

and include a copy of Sonic with new purchases.

This tactic led to an additional 15 million units sold.

Sega had matched Nintendo in sales in the US.

Sega solidified itself as a top contender

as well as play new choose-your-own-adventure games

But instead of investing its time into new,

innovative games that could attract new customers,

It couldn't increase its market share with this product

The Sega CD also suffered from terrible publicity

after the release of its game Night Trap,

which let the player watch "surveillance tape"

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世嘉的兴衰（The Rise And Fall Of Sega）

reputation

scene

variety

impressive