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  • - [Announcer] Hooters Air puts the fun back into flying.

  • (record scratching)

  • - [Narrator] Wait a minute.

  • - [Announcer] Hooters girls on every flight.

  • - [Narrator] Hooters had an airline?

  • - [Announcer] All leather seats with extra leg room.

  • Call 1-888-FLY-HOOT.

  • - [Narrator] You might not have known about Hooters Air

  • because it didn't last long.

  • - Fly Hooters Air!

  • - There you go.

  • - [Narrator] It started in 2003,

  • and initially the airline was successful,

  • but it shut down just three years later.

  • - We're at the Gary Chicago International Airport

  • where Hooters Air is about to make their maiden flight

  • to Myrtle Beach.

  • - [Narrator] Based in Myrtle Beach, South Carolina,

  • it offered low-price direct flights

  • to more than 15 destinations in the U.S.

  • Air fares were a flat rate of $129 dollars each way.

  • So why did Hooters think it was a good idea

  • to start an airline, and why did it fail?

  • - If you like what you see here on the outside,

  • you're gonna love what you'll see on the inside.

  • - [Narrator] Hooters was founded by six business men

  • in Clearwater, Florida in 1983.

  • A year later, an Atlanta-based group led by Bob Brooks

  • saw the company's potential and bought it outright.

  • - It was the first "breastaurant" chain.

  • So basically they pioneered the idea that

  • they're going to have all their waiters where short shorts

  • and really tight tank tops.

  • - Do you know why our beer is so cold here at Hooters?

  • Because we keep it in the refrigerator.

  • - From kind of the '80s until the early 2000s

  • it was a very successful kind of growing business.

  • - [Narrator] By 2003, Hooters was flushed with cash

  • and Bob Brooks wanted to expand the brand,

  • so he bought a small North Carolina-based charter airline

  • called Pace Airlines.

  • He repainted the airplanes with the company logo

  • and Hooters Air took off.

  • - What would you tell people out there watching the show

  • about flying Hooters Air?

  • - You should definitely do it.

  • It's an experience like no other.

  • - How about yourself?

  • - It's gonna be the most exciting time of your life.

  • - [Pilot] I'm probably one of the few pilots who can say

  • I actually went to "pilot heaven."

  • - [Narrator] This is the voice

  • of a former Hooters Air pilot.

  • He asked to remain anonymous.

  • - There was a lot of intrigue about this airline

  • not because of necessarily what was going on on the inside

  • but more so what people perceived from the outside.

  • - It's gonna be a nice change from the restaurant.

  • Instead of serving food and all that stuff

  • and picking up trash, we get to just basically entertain,

  • ask trivia questions and all that.

  • - [Narrator] A common misconception about Hooters Air

  • was that the flight attendants on the flights

  • were Hooters girls.

  • Not exactly.

  • In addition to the two Hooters girls on every flight,

  • there were three FAA-certified flight attendants.

  • - [Flight Attendant] The flight attendants are the ones who

  • serve all the food and the drinks, per usual.

  • I had a professional uniform.

  • I had like a navy blue dress.

  • You know, it was very professional.

  • It had the little owl embroidered emblem on it.

  • - [Flight Attendant] We just did the safety procedures

  • and stuff like that.

  • And then we had two Hooters girls

  • from different restaurants in the area

  • but they had no training whatsoever.

  • They were just there just for passenger fun.

  • - What is it all gonna include?

  • You guys are gonna be up there serving customers?

  • - No wings. - No wings.

  • - But great food. - But great food.

  • - Yeah, we got some soft pretzels

  • and we got some like pigs in a blanket

  • and you know, maybe some ...

  • fruit, you know.

  • - [Flight Attendant] The two Hooters girls

  • would get up during the flight and do trivia

  • or little games or sing a song.

  • I think they just sat in their seats the whole time

  • until it was their five minutes to get up, and that was it.

  • The rest of the time us flight attendants are working.

  • - [Interviewer] Were there ever any incidents

  • that you witnessed of harassment

  • or customers getting a little too inebriated?

  • - [Flight Attendant] I never saw any kind of harassment.

  • There was definitely flirtiness.

  • Any flight, you're always gonna come across some people

  • that have drank too much, but nothing bad.

  • It was fun, we did our job right.

  • It was just very happy memories.

  • - [Announcer] Fares from $99.

  • Convenient morning departures and evening returns.

  • - [Narrator] Hooters Air helped out smaller airports

  • like the one in Gary, Indiana,

  • just 25 miles southeast of Chicago.

  • - It's good news, more airline service, more activity,

  • more economic development, more jobs,

  • more people spending money in northwest Indiana and ...

  • - Good news.

  • - Southern Chicago, and so it's very good news, yeah.

  • - [Narrator] And it was a major economic boon

  • to one city in particular: Myrtle Beach.

  • - In its heyday Hooters Air was bringing between 3,000

  • and 5,000 people a week into the Myrtle Beach area.

  • Hooters Air was more than just an airline.

  • It was a huge philanthropic contribution

  • to the Myrtle Beach area by Mr. Brooks,

  • who had a vision that the Myrtle beach area

  • could grow and expand and evolve

  • as a tourism destination and a business community.

  • - [Narrator] Hooters Air was big for Myrtle Beach

  • but it wasn't enough to keep it airborne,

  • so Hooters shut it down in 2006, citing a $40 million loss.

  • - It was compounded by a couple of factors.

  • They started the airline still as the airline industry

  • was recovering from the 9/11 attacks.

  • People were still scared of getting on airplanes.

  • There was growing low-fare competition in the market

  • as Southwest and other airlines had begun to expand.

  • And jet fuel prices were trending upward.

  • So it just wasn't an economically viable business.

  • - [Narrator] Hooters chairman Bob Brooks passed away

  • in 2006, the same year that Hooters Air shut down.

  • - There are people at work and people enjoying

  • the Myrtle Beach area that might never have had

  • the opportunity to do so if it weren't for Bob Brooks,

  • so we remain very grateful for his investment

  • in his airline and our community.

  • - [Narrator] Despite the failure of Hooters Air,

  • the Hooters brand continue to thrive.

  • - They've opened hundreds of locations in the U.S.

  • and outside of the U.S.

  • They are more than a $250 million business,

  • basically, at this point, and they kind of

  • took over the U.S. and then the world.

  • - [Pilot] Often times, going into cities,

  • we'd be on an approach and

  • we'd hear the air traffic controller say,

  • "Do you have the Hooters airplane in sight?

  • "And if you do, follow that aircraft."

  • Well, other pilots would often say things like,

  • "You mean the airplane with the big hooters?

  • "We have it in sight."

  • So, um ... (chuckles)

- [Announcer] Hooters Air puts the fun back into flying.

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猫头鹰航空的兴衰(The Rise And Fall Of Hooters Air)

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    joey joey 發佈於 2021 年 05 月 25 日
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