spoke to the challenges the company faces in marketing its new console, the Wii U.

談到了該公司在營銷其新遊戲機Wii U時面臨的挑戰。

Nintendo has sold just over three million Wii Us worldwide so far, which is less than

任天堂至今在全球範圍內只賣出了300多萬臺Wii Us，這還不到

the company expected.

公司預期的。

Iwata says:

巖田說。

"It has now become clear that we have not yet fully communicated the value of our product,

"現在已經很明顯，我們還沒有完全傳達我們產品的價值。

we will try to do so before the software lineup is enhanced and at the same time work to enrich

在軟件陣容加強之前，我們會盡量做到這一點，同時努力充實

the software lineup which could make consumers understand the appeal of Wii U."

的軟件陣容，可以讓消費者瞭解Wii U.&quot.的魅力。

Nintendo also plans to address some of the concerns that people who did buy a Wii U have

任天堂還計劃解決一些確實購買了Wii U的人所擔心的問題。

with the system. Iwata continues:

與系統。Iwata繼續說道。

"We are receiving many comments and requests from consumers about issues such as the time

"我們收到了很多消費者關於時間等問題的意見和要求。

to start up the system and switch between software, and the duration of the initial

啟動系統和切換軟件的時間，以及初始化的持續時間。

system update. I acknowledge that we will need to further increase the appeal of the

系統更新。我認識到，我們需要進一步提高該系統的吸引力。

platform through the system updates we have planned for this spring as well as this summer."

通過我們計劃在今年春季以及今年夏季進行的系統更新，平臺。

So Nintendo's plan to sell more Wii Us is to improve its messaging to consumers -- but

是以，任天堂'的計劃，以出售更多的Wii Us是改善其資訊的消費者 - - 但。

not to lower the price.

不降低價格。

Currently, the Wii U is available in $300 and $350 models, and that's where the prices

目前，Wii U有300美元和350美元兩種型號，價格也就在這裡了'。

will stay for now. Iwata says:

將暫時留下。巖田說。

"With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing

"對於Wii U，我們採取了相當堅決的態度，以低於其製造的價格進行定價。

cost, so we are not planning to perform a markdown. I would like to make this point

成本，所以我們不打算進行減價。我想說的是

absolutely clear."

絕對清楚.&quot。

Roger that, Iwata-san.

知道了，巖田先生

For more on all things Nintendo, stay tuned to IGN.

更多關於任天堂的事情，請繼續關注IGN。