[music]

[音樂]

[music]

[音樂]

We are the market leader in Japan and we are trying to grow more in overseas market.

我們是日本市場的領頭羊，我們正在努力擴大海外市場的規模。

The population of Japan is slightly decreasing so for the Japanese

日本的人口略有下降，所以對於日本人來說

companies to grow we have to compete in overseas market.

公司要發展就必須在海外市場競爭。

The commitment to place employees overseas, that mission has is very, very strong.

將員工安置在海外的承諾，這個使命感是非常非常強的。

To write our HR processes for different countries I need to use my English

為了寫出我們在不同國家的人力資源流程，我需要用我的英文

Without English we cannot expand outside of Japan.

如果沒有英語，我們就無法向日本以外的地方拓展。

Creating a new product for the new markets, we localize the flavors and customize the marketing accordingly.

為新的市場創造新的產品，我們將口味本地化，並進行相應的營銷定製。

Recently we have introduced a Scoopies brand instant noodle in the Indian market

最近我們在印度市場推出了一款Scoopies品牌的方便麵。

We visit the local market to understand eating and cooking habits and

我們走訪了當地市場，瞭解飲食和烹飪習慣，以及

there are a lot of spices inside it.

裡面有很多香料。

And based on that, we localize the flavors

在此基礎上，我們將味道本地化

blended it well and then have created a good strong product.

攪拌均勻，然後已經創造了一個良好的強勢產品。

Most of the conversations have been done in the English language

大多數對話都是用英語進行的。

If we talk about the Vietnam market, the target is a woman and for them we have focused on the health

如果我們談論越南市場，目標是女性，對她們來說，我們關注的是健康。

and natural beauty. That is a reason that we have introduced a non fried noodle

和自然美。 這也是我們推出非油炸麵條的原因。

You will find Miss Vietnam talking about how it is healthy and gives a natural beauty.

你會發現越南小姐說的是如何健康，給人一種自然的美。

So in order to compete and succeed you have to be fluent in English.

所以，為了競爭和成功，你必須要有一口流利的英語。

For younger generations it's a big advantage to learn English because that

對於年輕一代來說，學習英語是一個很大的優勢，因為這

would keep them a lot of the opportunities in future.

會讓他們以後有很多機會。

Higher English proficiency skill is a key to self confidence to interact with the people around the world.

較高的英語能力技能是與世界各國人民交流的自信心的關鍵。

At Nissin we have a very strong commitment to English development.

在日清，我們對英語的發展有很強的決心。

[music]

[音樂]