I think it's a great point.

我認為這是一個很好的觀點。

That one, I think, you know, Fabiana made the point about the value chain on the often the hidden value that sits inside the Value chain to the A Z.

那個，我想，你知道，Fabiana提出了關於價值鏈的觀點，往往是隱藏的價值，位於價值鏈內部的A Z。

You described it the kind of high branded companies that casually attention.

你形容它是那種高品牌的公司，隨便關注。

I think the point that Rishi makes is also equally important, which is the value that comes from the integrity of the supply chain at each incremental step.

我想，瑞思提出的觀點也同樣重要，那就是供應鏈的完整性在每一個遞增的步驟中所帶來的價值。

If you can hold that integrity, the end consumer will pay MAWR for the product, knowing the process that has gone through and the end.

如果你能保持這種誠信，最終消費者就會為產品支付MAWR，知道所經歷的過程和結局。

Consumer wants to participate in that, which is a huge change from the past.

消費者希望參與其中，這與過去相比是一個巨大的變化。

It wants to have a say okay, and this also brings us back to to a comment that you made earlier Fabiana about how to measure because because we know what people want.

它想有一個說法好吧，這也讓我們回到了你之前說的法比安娜關於如何測量的評論，因為因為我們知道人們想要什麼。

But how do we give them confidence that the information they're receiving about the health, about the environmental footprint, about the supply chain is legitimate.

但我們如何讓他們相信，他們收到的關於健康、關於環境足跡、關於供應鏈的資訊是合法的。

So I mean, I think as an industry, we should work hard across the Atlantic on on getting yeah, viable measurement mechanisms for all this.

所以，我的意思是，我認為作為一個行業， 我們應該努力工作 在大西洋彼岸 在得到是啊，可行的測量機制 這一切。

So we can invest behind these companies that, as Colin Mayer says, the purpose of corporations solve the problems of people in violet process.

所以我們可以在這些公司的背後進行投資，正如科林-梅爾所說，企業的目的是解決人們在紫羅蘭過程中的問題。

Okay, Things is a really interesting conversation.

好吧，事情是一個非常有趣的對話。

I'm afraid, however, that our time is up s so I'm gonna have to call it to a close here.

不過，恐怕我們的時間到了，所以我得在這裡結束了。

Um, but I want to thank you all for participating Andi also for taking us on such a broad, uh, covering such a broad range of topics.

嗯，但我想感謝大家的參與，安迪也為我們採取了這樣一個廣泛的，呃，覆蓋這樣一個廣泛的主題。

Maybe we can try and gather you all together in a year's time and see how things turned out.

也許我們可以試著在一年後把你們聚在一起，看看結果如何。

I'm sure there'll be a few surprises in there, but in the in the meantime, like, say, thank you to invite our virtual audience to give you a virtual round of applause.

我相信裡面會有一些驚喜，但是在這期間，像，說，謝謝你請我們的虛擬觀眾給你虛擬的掌聲。

Onda, thank you all very much for joining.

歐達，非常感謝大家的加入。