I play basketball, but I'm also a woodworker.

我打籃球，但我也是個木工。

My wife and I have always been into D I y.

我和我妻子一直都很喜歡D I Y。

So, Amanda, being the moment the business brain was like way gotta make something out of this, we decided to start our own business.

所以，阿曼達，是當下的商業大腦是這樣的方式必須做出一些東西，我們決定開始我們自己的業務。

And the rest is history not being able to play basketball because of the pandemic, we decided to rebrand and really step it up.

剩下的就是歷史了，因為疫情不能打籃球，我們決定重塑品牌，真正加大力度。

When you want to make a really great brand, you've gotta have something memorable.

當你想打造一個真正偉大的品牌時，你必須有一些令人難忘的東西。

That's the logo way.

這就是標誌的方式。

Also know we can Onley go so far.

也知道我們可以昂利走得更遠。

There's times where you need to call in a professional.

有的時候，你需要請專業的人。

Hey, Atlanta, how's it going?

嘿，亞特蘭大，怎麼樣了？

I'm Deanna.

我是Deanna

I am a multidisciplinary artist originally from Miami, but I live here now in Brooklyn.

我是一個來自邁阿密的多學科藝術家，但我現在住在布魯克林。

I got my start with logo and branding and now have expanded into illustration, mural work, art direction, set design, you name it.

我以標誌和品牌設計起家，現在已經擴展到插畫、壁畫、藝術指導、佈景設計等領域。

I double in all about what goes into a logo is really identifying who that person is, so that process looks very different for everybody.

我雙在所有關於進入一個標誌的東西是真正識別這個人是誰，所以這個過程看起來很不同的每個人。

But where it starts is getting to know the person I would love to hear, you know, from your point of view, the what the who and the why why even started to create the brand?

但它開始的地方是瞭解的人，我很想聽到，你知道，從你的角度，什麼，誰和為什麼為什麼甚至開始創建品牌？

My wife and I needed a coffee table and we went to furniture places, and we like, couldn't believe the prices on things were like Way could make something cooler and for way less.

我和我的妻子需要一個咖啡桌，我們去了傢俱的地方，我們喜歡，不能相信的東西的價格是喜歡的方式可以使東西涼爽和方式少。

Somewhere I got to talk to her and get to know her as a person.

在某個地方，我和她聊了起來，瞭解了她這個人。

Allowed me to really understand who she is as an artist and really the essence of the craft that she loves so much clean lines, it's clean colors.

讓我真正瞭解了她作為一個藝術家的身份，真正瞭解了她所熱愛的手藝的精髓，她的線條很乾淨，是乾淨的色彩。

We like it to be a one of one where if you buy this piece, it's gonna be in your house and your house on Lee.

我們希望它是一對一的，如果你買了這個作品，它會在你的房子和你的房子的李。

So how I hope to attack it is give you something that your product and something that can truly resonate with your audience is, Well, we are ready for that step.

所以我希望如何攻克它，就是給你的東西，你的產品和東西能夠真正的與你的閱聽人產生共鳴，就是，好了，我們已經準備好了這一步。

Creating the logo.

創建標誌。

I got to have a conversation with them.

我得和他們談談。

I got to know more of their backstory, and from there I took all that information and started idea hating on paper.

我對他們的背景故事有了更多的瞭解，從那以後，我把所有的資訊都記在了紙上，開始想法恨。

This'll company, to me, is about like love and passion, because it began with my wife and I wanting to build something beautiful for our home.

這家公司，對我來說，就像愛和激情一樣，因為它始於我和妻子想為我們的家建造一些美麗的東西。

From there I went to in the digital process, which is finalizing those sketches, cleaning them up a little bit and giving someone something that they're really proud off.

從那裡，我去了數字過程，這是最終確定這些草圖，清理他們一點點，給別人的東西，他們真的很自豪。

We can't wait to see what you've created for us.

我們迫不及待地想看到你為我們創造的東西。

Yeah, I'm super stoked to finally share these logos with you.

是啊，我超級激動，終於和你分享這些標誌。

Alright, Nervous eso for this first set of logos I wanted Thio incorporate that rustic feel.

好吧，緊張的是，對於這第一組標誌，我想讓Thio融入鄉村的感覺。

I love the wood grain that you've brought into this.

我喜歡你帶來的木紋。

It's what we are.

我們就是這樣的人。

What makes wood working unique is like each piece of wood is its own thing and has its own kind of like, ah, fingerprint, for example, which it kind of looks like that.

木工的獨特之處在於，就像每一塊木頭都是自己的東西，有自己的那種像，啊，指紋，比如說，它有點像那個。

Oh, I like version to also now utilize that geometric shape that we often find in your pieces which I thought was a nice touch.

哦，我喜歡的版本，現在也利用幾何形狀，我們經常發現在你的作品，我認為是一個很好的觸摸。

I'm drawn to the second one, but I love the wood grain.

我被第二個吸引，但我喜歡木紋。

The first one is just so us.

第一個人就是這樣的我們。

Nobody else has that because nobody else gets to have you.

沒有人擁有，因為沒有人可以擁有你。

Thank you.

謝謝你了

That just made my day.

這只是讓我的一天。

This has been an amazing process.

這是一個神奇的過程。

Thank you for creating this for us.

謝謝你為我們創造了這個。

And for also like hearing what we're about, and then turning that into something that we could be so proud of.

還喜歡聽我們的意見，然後把它變成我們可以驕傲的東西。

We've grown this into a business that we're super proud of, and Donna was really able to understand, like what the brand means to us and what we wanted toe look like and how it can resonate with our customers when looking at the final logo.

我們已經成長為一家我們超級自豪的企業，唐娜真的能夠理解，比如這個品牌對我們意味著什麼，我們想要的腳趾是什麼樣子的，以及當我們看到最終的標誌時，它如何能夠與我們的客戶產生共鳴。

I truly believe that it represents everything that this couple is rooted in.

我真的相信，它代表了這對夫婦的一切根基。

Working with Amanda and Elena was more than I can even fathom being able thio join versus with women that are pushing the culture forward to really create something really beautiful, yeah.

和Amanda和Elena一起工作是我無法想象的，我甚至無法想象能夠加入，而不是和那些推動文化前進的女人一起工作，真正創造一些真正美麗的東西，是的。