How did Daryl Morey end up as the president of basketball operations?

達里爾-莫雷最後是如何成為籃球營運總裁的？

Sure.

當然可以

Good morning, guys.

早上好，夥計們。

Good to be with you.

很高興能和你在一起

So look, after the end of this past season, I think it's fair to say we were all disappointed with where we were.

所以看，在過去這個賽季結束後，我想可以說我們都對自己的處境感到失望。

I think you've got to turn negatives into positives.

我覺得你得把消極因素變成積極因素。

And I think, led by Josh Harris, we had a major mission to figure out how to upgrade all aspects off the basketball organization.

我想，在約什-哈里斯的帶領下，我們有一個重要的任務，就是要想辦法提升籃球組織的各個方面。

Started first with Doc Rivers, got an incredible coach, one that Philadelphia fans air really fortunate to have.

先從多克-裡弗斯開始，得到了一個不可思議的教練，費城球迷的空氣真的很幸運。

And then when Darrell became available, if you kind of cut through, he's the same guy we tried to get 2.5 years ago weren't able to get him.

當達雷爾成為可用的人時，如果你切入，他就是我們兩年半前想得到的那個人，但沒能得到他。

And literally, within hours of becoming available, Josh Harris reached out and said, You know, I want to figure out how we could get him to be our president basketball, and we moved incredibly quick.

從字面上看，在成為可用的幾個小時內，約什-哈里斯就聯繫了我們，說："你知道，我想弄清楚我們如何能讓他成為我們的籃球總裁，我們的行動非常快。

We did it with Doc.

我們和醫生一起做的。

He was higher than days of him becoming available, and the same thing with Darryl.

他比天高他可用，若曦也一樣。

Darryl became available immediately.

若曦立刻變得可用。

Um, Josh acted.

嗯，喬希的行為。

We figure out how to get him in to become our president.

我們要想辦法讓他當上我們的總統。

Basketball, I'll tell you.

籃球，我告訴你。

All in all, when you look at the upgrade the Philadelphia Sixers have made from the end of last season, which was disappointed where we are now, I couldn't be more excited, a partner and certainly in Philadelphia.

總而言之，當你看到費城六人從上賽季末的升級，這是失望的我們現在的位置，我不能更興奮，一個夥伴，當然在費城。

Our fans were so excited about where the teams had it.

我們的球迷都很興奮，各隊哪裡有。

Michael Rubin joins us on the shell pens.

邁克爾-魯賓和我們一起討論貝殼筆。

Oh, performance line, Mike.

哦，表演線，邁克。

You obviously have Darrell Moore.

你顯然有達雷爾-摩爾。

You have Ellen Brand.

你有Ellen Brand

You have new coach Doc Rivers.

你有了新教練多克-裡弗斯

How do you envision the dynamic between all these guys working?

你如何設想這些人之間的動態工作？

Yeah, I think one of things.

是的，我認為其中一件事。

I think these guys an incredible partnership.

我認為這些傢伙是一個不可思議的合作伙伴。

When you look at Doc and you look at Darryl, I mean these guys in a lot of ways opposite, So I think they're gonna work incredibly well together.

當你看著多克和達里爾，我是說這兩個人在很多方面都是相反的，所以我覺得他們會配合得非常好。

I think it's really exciting.

我覺得這真的很刺激。

In addition, Elton's you know, such a great guy, selfless.

此外，埃爾頓的你知道，這樣一個偉大的傢伙，無私。

As soon as he saw down became available, he said, We need to get this guy this how we can win championships.

他一看到下來成為可用的，就說，我們需要得到這個傢伙這怎麼能贏得冠軍。

So these air three guys who just want to win championships and bring Philadelphia chips and so everyone's incredibly focused, working so well together already and so passionate about what we could do for the city of Philadelphia, Michael the league and Adam Silver somewhat concerned about the pre Christmas start for the 24,021 season.

是以，這些空氣三個傢伙只是想贏得冠軍，並帶來費城的籌碼，所以每個人都非常專注，工作如此良好的合作已經和如此熱情，我們可以為費城的城市做什麼，邁克爾聯盟和亞當-西爾弗有點擔心24021賽季的聖誕節前開始。

Where do you stand on how the MBA should start this season?

本賽季MBA應該如何開局，你的立場是什麼？

This year?

今年？

Yeah, Look, the way I look at it is we have incredible Commissioner Adam Silver and I think Adam together, the players, they're going to sort that out.

是的，聽著，我的看法是 我們有令人難以置信的亞當-西爾弗局長 我想亞當和球員們一起，他們會解決這個問題。

Certainly there's a lot of pressures coming from all different areas, but they're gonna get that sorted out, and they always work well together to get to the right outcome.

當然，有很多壓力來自各個不同的領域，但他們會把這個問題解決掉，他們總是能很好地合作，以獲得正確的結果。

I know we're gonna do something that's in the best pictures of the players and something that works for everyone.

我知道我們要做的事情，是對球員最好的照片，也是對大家最有利的事情。

Um, when you look at the situation, we mentioned it at the start.

嗯，當你看到這個情況的時候，我們一開始就提到了。

You're the executive chairman of fanatics.

你是狂熱分子的執行主席。

Why have fans been so eager to purchase championship games gear from the Dodgers and the Lakers?

為什麼球迷如此熱衷於購買道奇隊和湖人隊的冠軍賽裝備？

Yeah, there have been two incredible hot markets.

是的，有兩個不可思議的熱點市場。

The Lakers were actually beat our previous MBA record by more than two exits two times bigger than any hot market in the history of fanatics that shows just how great MBA fandom is and and certainly Laker fans as well.

湖人隊居然被我們之前的MBA紀錄打敗了，比球迷歷史上任何一個熱點市場都要大出兩倍以上，這說明MBA的球迷有多偉大，當然也說明湖人球迷有多偉大。

And the Dodgers become our second biggest hot market in the history of company in the history of company.

而道奇隊成為我們公司歷史上第二大熱點市場，在公司歷史上。

I think it starts with E commerce is doing incredibly well, and that's about 80% of our business.

我覺得首先是電子商務做得非常好，這是我們80%左右的業務。

Certainly with the pandemic, you've seen a big step function up in e commerce sales and certainly finances benefiting again without being 80% of our business.

當然，隨著疫情的發展，你已經看到電子商務銷售有了很大的臺階功能，當然財務再受益也不會是我們80%的業務。

But these air, you know, sports are doing great.

但這些空氣，你知道，體育做得很好。

I think fans were so excited about supporting their teams.

我想球迷們支持自己的球隊是如此激動。

I think during the pandemic there's been, you know, people just want to be excited about certain things that we've seen that both with the Lakers and the Dodgers and how are you and I talk about this all the time.

我認為在流行期間，一直以來，你知道，人們只是想對某些事情感到興奮，我們已經看到，無論是湖人隊還是道奇隊，你和我如何一直在談論這個問題。

So it's like I'm curious to get your perspective on this.

所以我很想知道你對這個的看法。

Ah, lot of fans are saying, Well, MBA ratings air down, What do your metrics show?

啊，很多粉絲都在說，嗯，MBA收視率空降，你的指標顯示什麼？

You guys have a little bit more of insight in that category.

你們在這一類的問題上有更多的見解。

Yeah, I think that's kind of like when you look at a brick and mortar retailer and If you say we're only gonna measure the sales of the stores and not looking e commerce, that's the same way we just look at television rate is when I think about ratings.

是的，我認為這有點像當你看一個實體零售商，如果你說，我們只是要去衡量商店的銷售，而不是看電子商務，這是同樣的方式，我們只是看電視率是當我認為收視率。

I look at what's overall fandom and certainly social media so much more important today than it was just a few years ago.

我看什麼是整體的影迷，當然今天的社交媒體比幾年前重要得多。

So I think when you look at the MBA, Phantom is incredibly up.

所以我覺得你看MBA的時候，魅族的漲幅是不可思議的。

I just look this morning.

我今天早上才看。

Year to date, NBA sales are up 63% and that's really very indicative of where MBA fans stand.

年初至今，NBA的銷售額增長了63%，這確實很能說明MBA球迷的立場。

And I think if you look at media consumption, issue is television.

而我認為如果從媒體消費來看，問題是電視。

Media is a smaller percent of total media consumption has ever been social media is more important than ever been.

媒體在媒體消費總量中的比例比以往任何時候都小，社交媒體比以往任何時候都重要。

So I think MBA fans are more passionate.

所以我覺得MBA的粉絲更有激情。

They have ever been about the sport.

他們曾經是關於運動的。

I think you're just seeing more consumption, other forms of media.

我想你只是看到更多的消費，其他形式的媒體。

Unless in traditional television Michael, with fans not able to spend money going into stadiums, how much have sales increased for you guys doing this pandemic?

除非在傳統的電視上，邁克爾，在球迷不能花錢去體育場館的情況下，你們做這個普法，銷量增加了多少？

Yeah, look, E commerce sales, which you know again is about 80% of our business been really strong, were up nearly 30% year to date.

是的，你看，電子商務的銷售，你知道，這是約80％的我們的業務是非常強大的，同比增長近30％。

And we also have a wholesale business that supplies the brick and mortar retailers and that business been, you know, terrible.

我們還有一個批發業務，供應給實體零售商... ...而這個業務，你知道，很糟糕。

It's not about 50% but e commerce is really strong.

雖然不是50%左右，但電子商務確實很強。

I'll tell you the most interesting thing.

我告訴你最有趣的事情。

When sports were paused in March, I thought that fans would say, Hey, until sports come back, they're not going to support their teams was exactly the opposite.

3月份體育暫停的時候，我以為球迷會說，嘿，在體育回來之前，他們不會支持自己的球隊是完全相反的。

There was incredible support.

有難以置信的支持。

Fans want to go online.

粉絲們想上網。

They want to buy the merchandise, the teams that care deeply about and really business terrific during the entire pandemic, even when there's no sports for five months.

他們想買商品，在整個大流行期間，即使五個月沒有運動，也要買那些深深關心和真正商業了不起的球隊。

Michael, before we let you go, I wanna ask you, you know, you work with Meek Mill and Jay Z two former Reform Alliance recently and had a huge, huge social reform to tell us about the impact of Reform Alliance had in getting the bill signed in my State of California.

邁克爾，在我們讓你走之前，我想問你，你知道，你與米克-米爾和Jay Z兩個前改革聯盟的工作，最近有一個巨大的，巨大的社會改革，告訴我們改革聯盟的影響，在我的加州簽署的法案。

Yeah, well, it was a really big win for for for people in California and and for the Reform Alliance.

是啊，這是一個非常大的勝利 為加州人民和改革聯盟。

You know, we've got a goal of getting at least a million people out of the criminal justice system, will keep the community safe.

你知道，我們的目標是讓至少一百萬人脫離刑事司法系統，將保持社會安全。

What?

什麼？

A lot of people don't understand this.

很多人不明白這個道理。

America has five times the rate of incarceration of the rest of the world.

美國的監禁率是世界其他國家的五倍。

And, um, in California, Gavin Newsom, the governor, just signed into law just a few weeks ago, a bill that put a limit on how long he'll be on probation up to no more than a year for Mr Mita.

而在加州，加文-紐森，州長，幾周前剛剛簽署了一項法案，將三田先生的緩刑時間限制在一年以內。

No more than two years for a felony.

重罪不超過兩年。

And that was incredible.

這真是不可思議。

Step forward, I think, really transformative.

步，我想，真的是轉型了。

One that's gonna help hundreds of thousands of people directly, millions of people and their families indirectly.

一個會直接幫助數十萬人，間接幫助數百萬人和他們的家庭。

So really proud of what?

所以真的驕傲什麼？

What's happened in California and a big step forward.

加利福尼亞發生的事，也是一大進步。

We need to do the same thing in every state in the country.

我們需要在全國每個州都做同樣的事情。

We started the Reform Alliance, you know, inspired by what happened to my good friend Bill when he I went to prison for different times for not committing a crime, and we use that again turned negative into a positive exactly what just happened with the six of the off season.

我們開始改革聯盟，你知道，靈感來自於發生在我的好朋友比爾身上的事情，當他我因為不犯罪而入獄的不同時間，我們利用這一點再次化消極為積極，正是剛剛發生的六個淡季。

And, you know, we have a goal again.

而且，你知道，我們又有了一個目標。

Get at least a million people out of the system of the 6.7 million people in the system say we'll keep the community safe, and I think it was a big step forward, one that we look to replicate.

讓至少100萬人從系統中的670萬人中脫身，說我們會保證社會安全，我認為這是一個很大的進步，我們期待複製。

Thanks for watching ESPN on YouTube for live streaming sports and premium content.

感謝您在YouTube上觀看ESPN的體育直播和優質內容。

Subscribe to ESPN plus right now.

現在就訂閱ESPN plus。