I brought up that, of course,

當然，是我提出來的。

Max going at maximum the street band,

最大限度地去在街上帶。

gonna be playing in Houston.

要去休斯頓玩。

[Man] Hmm.

[男人]嗯。

And which will be very ironic because tonight on our show

這將是非常具有諷刺意味的，因為今晚在我們的節目中。

involves a guest.

涉及到一個客人。

Involves Houston.

涉及到休斯頓。

We're gonna have for the first time ever Hilton the

我們將有有史以來第一次的希爾頓酒店。

chainsaw guy.

電鋸男。

Now let me explain a little background here

現在讓我在這裡解釋一下背景

in case you're confused.

以免你感到困惑。

We recently had a contest on our show involving two of our

我們最近在節目中舉辦了一場比賽，涉及到我們的兩個人。

sponsors in the city of Houston.

休斯頓市的贊助商。

You see folks in Houston,

你看休斯頓的人。

unlike the rest of the country,

不像其他國家。

our show comes on at 02:10 in the morning.

我們的節目是在凌晨02: 10開始的。

That's two and a half hours after Jay says,

那是傑伊說的兩個半小時後。

"stay tuned for Kona".

"敬請關注科納"。

(crowd laughing)

（眾人笑）

They show, this

他們表示，這

two and a half hours, right?

兩個半小時，對嗎？

Correct me if I'm wrong.

如果我說錯了，請糾正我。

Jay says that, and that's like

傑伊說，這就像

when Jay Leno tells you something,

當Jay Leno告訴你一些事情的時候

that's supposed to be a pact with the American people

這應該是與美國人民的協議。

[Man] Exactly.

沒錯

He's giving his word

他說到做到

[Man] Exactly.

沒錯

This mean creepy cruel

這個卑鄙的、殘忍的、令人毛骨悚然的

station in Houston,

休斯敦的車站。

doesn't show us, they're mad at us for some reason.

不給我們看，他們因為某些原因對我們很生氣。

And they delay us and they show outtakes from MOD.

他們耽誤了我們的時間，還播放MOD的片段。

The old MOD series.

老MOD系列。

That's what they show.

這就是他們的表現。

They show Bea Arthur pumping and

他們展示了Bea Arthur抽水和

[Man] I wish.

[男人]我希望。

Yeah right.

是的，沒錯。

See, that makes sense.

你看，這是有道理的。

Right.

好吧，我知道了

Now they show all kinds of random stuff.

現在，他們顯示各種隨機的東西。

They show like Richard Simmons sobbing, some show where he

他們顯示像理查德-西蒙斯抽泣，一些節目，他在哪裡？

just cries or something.

只是哭了什麼的。

They show all kinds of

他們表現出各種

crap for two and a half hours.

廢話了兩個半小時。

And then finally,

然後最後。

finally our show comes on.

終於我們的節目開始了。

In what's really 02:10 in the

在什麼是真正的02:10，在。

morning is crazy.

早上是瘋狂的。

And being on at that late hour means you get some

而在那麼晚的時候上節目，意味著你可以得到一些。

interesting sponsors.

有趣的贊助商。

All right.

好吧，我知道了

Some really interesting sponsors.

一些非常有趣的贊助商。

So we decided to pit two of these sponsors against each

所以我們決定讓其中的兩個贊助商來對決一下

other in a contest where

在比賽中

our viewers get to pick their favorite pitchman.

我們的觀眾可以選擇他們最喜歡的投手。

Well, a couple of weeks ago

嗯，幾個星期前

we announced the winner

我們公佈了獲獎者

Hilton of Hilton Furniture.

希爾頓傢俱的希爾頓。

Let's take a work, it's a

讓我們來看看一部作品，這是一部。

(laughing)

（笑）

It's Friday.

今天是星期五

Thank you .

謝謝你

Dyslexia, please.

閱讀障礙，請。

Let's take a look at some of his work.

我們來看看他的一些作品。

Hilton here, Hilton Furniture and Mattress.

希爾頓在這裡，希爾頓傢俱和床墊。

Announcing the big price cut.

宣佈大幅降價。

(chainsaw roaring)

（電鋸咆哮）

We are cutting prices on wood.

我們正在削減木材的價格。

Bedroom and dinner room for a limited

臥室和晚宴室，有限

We're cutting prices on mattresses too.

我們也在削減床墊的價格。

Hilton Furniture and Mattress big price cut sale.

希爾頓傢俱和床墊大減價銷售。

Because we're cutting prices and that's a

因為我們在降價，那是一個。

We're cutting prices and that's a

我們在降價，這是一個。

(cheering)

（歡呼聲）

Now.

現在就去

Now folks.

現在，夥計們。

Hilton's price was an all expense paid trip

希爾頓的價格是一次全額支付的旅行

to New York to appear live on our show,

到紐約出現在我們的節目現場。

but we also thought it would be great if we treated Hilton

但我們也認為，如果我們對待希爾頓酒店，將是偉大的

to an advertising make-over.

到廣告改造。

That's right.

是的

That's right.

是的

We thought an advertising make-over with the biggest

我們認為，廣告改造與最大的。

advertising company in the United States, FCB.

美國的廣告公司，FCB。

This is a real sleek advertising company,

這是一家真正時尚的廣告公司。

so we took them there to give them a makeover.

所以我們把他們帶到那裡給他們改頭換面。

Here's a tape of our little visit.

這是我們小訪問的錄像帶。

Hey, I'm here at FCB.

嘿，我在這裡的FCB。

This is the number one advertising agency

這是第一大廣告公司

in the United States.

在美國。

Number five global.

全球排名第五。

These guys did the Gatorade ad where Gatorade comes through

這些傢伙做了佳得樂的廣告，佳得樂在那裡通過

Michael Jordan's skin.

邁克爾-喬丹的皮膚。

(loud music)

(大聲的音樂)

Really disgusting.

真的很噁心。

They did the amazon.com ads you've seen everywhere.

他們做了亞馬遜網站的廣告，你已經看到到處都是。

♪ Amazon dot com ♪

? 亞馬遜點com ?

They did the third most popular ad in the Superbowl

他們做了超級碗第三大的廣告。

[Man] Tropicana Pure Premium with calcium.

[男人]Tropicana Pure Premium加鈣。

So if anybody can help Hilton the chainsaw guy,

所以，如果有人能幫助希爾頓，電鋸男，

I think it's these people right here.

我想是這些人在這裡。

I've got a meeting scheduled for right about now.

我現在有一個會議安排。

Let's go.

我們走吧

[Man] So we're sitting here with the

[男人]所以，我們坐在這裡與該

creative team for FCB and

FCB的創意團隊和

everyone here is in black, which is I guess,

這裡的每個人都是黑色的，這是我猜。

a New York advertising thing.

一個紐約的廣告事情。

I won't play that game.

我不會玩那個遊戲。

You two are defiantly in gray,

你們兩個是不折不扣的灰色。

which I like, and you're wearing sort of an off green.

我喜歡，而你穿的是一種綠色的衣服。

So you're clearly they're phasing you out.

所以你很明顯是他們要把你淘汰掉。

What would you normally charge

你一般會收多少錢？

someone who came in here and said,

有人來這裡說，

"I want a top spot.

"我想要一個頂級的位置。

I want an advertising campaign."

我想要一個廣告活動。"

What kind of money are we talking about?

我們說的是什麼錢？

[Man] We don't charge by the spot,

[男人]我們不按現場收費。

[Man] Right?

對嗎？

You know, millions of dollars,

你知道，數百萬美元。

several millions of dollars.

幾百萬美元。

What's the cheapest ad that you've ever done.

你做過的最便宜的廣告是什麼。

And how could I achieve that level of cheapness?

而我又如何能達到這種便宜的程度呢？

Last year,

去年。

we did the Yogi Berra Museum for nothing.

我們白白做了尤吉貝拉博物館。

The Yogi Berra Museum has an ad.

Yogi Berra博物館有一個廣告。

(laughing)

（笑）

The way advertising is portrayed in

中的廣告形象方式。

Bewitched, is that fairly accurate.

迷情，是不是相當準確。

Is there usually a client you have to have dinner with?

平時有客戶要和你吃飯嗎？

And at the last minute, your wife

而在最後一刻，你的妻子

who's a witch performs magic.

誰是女巫表演魔術。

Darren gets upset and says,

達倫不高興了，說。

"I'm sorry, this will never happen again."

"對不起，這種事再也不會發生了。"

The client says, "Are you kidding?

客戶說："你在開玩笑嗎？

It's the best evening I ever have.

這是我度過的最美好的夜晚。

And I love it as a design concept."

而我喜歡它的設計理念。"

And then mr.Tate apologizes and says,

然後Tate先生道歉並說：

"I had that idea all along.

"我一直都有這個想法。

Is that fairly accurate?

這是否相當準確？

(laughing)

（笑）

Why don't I show you now

我現在給你看看吧

some of Hilton's spots, his best spots that run in

希爾頓的一些點，他最好的點，運行在。

Houston where our show airs at a shocking

休斯敦，我們的節目在那裡以驚人的速度播出。

02:40 in the morning.

凌晨02: 40

Let's take a look.

讓我們一起來看看。

(TV playing)

（電視播放）

(laughing)

（笑）

[Man] What messages did you get

你收到了什麼資訊？

when you watched that commercial?

當你看了那個廣告？

Very little.

很少。

[Man] Do you know what, what exit he's in the

你知道他在哪個出口嗎？

I did see that.

我確實看到了。

The chainsaw was not actually on.

電鋸其實並沒有開。

I noticed .

我注意到...

The sound effect of the chainsaw was headed afterwards.

電鋸的聲音效果後頭。

Are you kidding?

你在開玩笑嗎？

You guys are, you know, until that chainsaw

你們是，你知道，直到電鋸。

wasn't really on.

並不是真的在。

They put a special effect in there.

他們在裡面放了一個特殊效果。

That's the kind of cynicism.

這就是一種憤世嫉俗。

And I don't mean this in a harsh way,

我並不是說這是一個苛刻的方式。

but that's the kind of cynicism that I think is destroying

但這是一種憤世嫉俗的態度，我認為是破壞了

the country.

國家。

(laughing)

（笑）

And that's why I think John McCain should be our next

這就是為什麼我認為約翰-麥凱恩應該是我們的下一個。

president.

總統。

All right.

好吧，我知道了

Members of the cynical advertising community of New York,

紐約憤世嫉俗的廣告界成員。

I give you Hilton.

我給你介紹希爾頓。

Hi there.

你好啊

How are you?

你好嗎？

So help me ready get to work.

所以幫我準備好去工作。

I'm ready to go.

我已經準備好了

All right, here we go.

好了，我們開始吧。

I want you to have a seat right over here.

我想讓你在這裡坐下來。

Perfect.

完美的。

And I don't know if you're aware of this,

我不知道你是否知道這一點。

this is the number one advertising agency in the

這是第一大廣告公司在

United States.

美國：

Number five global,

全球排名第五。

assumed to be number eight.

假設是八號。

I'll tell you about later.

我以後會告訴你的。

It was in the paper this morning.

今天早上的報紙上有報道。

[Man] What's the information that you have to get out

你有什麼消息要告訴我們？

pretty much it's what's the tell us

差不多吧

the information you have to get out.

的資訊，你要出。

Of course, the name of the store,

當然，店名。

[Man] Right?

對嗎？

The exit.

出口。

[Man] The exit.

[男人]出口。

And the location.

還有位置。

[Man] location.

[男人]的位置。

And that's a fact Jack.

這是事實，傑克。

(shout in unison)

(齊聲喊)

[Man] Why did you call it the

[男人]你為什麼叫它

fact's a fact Jack?

事實就是事實，傑克？

Well, when we moved into the building,

好吧，當我們搬進這棟樓的時候，

of course we didn't have any capital to do anything.

當然，我們沒有任何資本去做任何事情。

And the F.A.C.T sign on was at the, on top of the building.

而F. A. C. T的標誌是在大樓的頂部。

And I had to incorporate that into what we were doing.

我必須把這一點融入到我們的工作中去。

[Man] So you had to use it a pre-existing sign,

所以你必須用一個已有的標誌。

that's where you got that's a fact Jack.

這就是你得到的，這是一個事實，傑克。

Right

右邊

Yep.

是的。

It's like Edison in his lab,

這就像愛迪生在他的實驗室裡。

accidentally mixed two material,

不小心把兩種材料混在一起。

two materials and got the light bulb was an accident.

兩種材料，拿到燈泡是個意外。

Get the camera off, I feel embarrassed.

把相機拿掉，我覺得很尷尬。

(laughing)

（笑）

Would you be willing to let,

你願意讓。

to be shot on camera.

要用相機拍攝。

And what I mean, shot him with a gun,

我的意思是，用槍打他。

not in a violent area, but if we promoted that total,

不在暴力地區，但如果我們推廣這種總。

Brian's going to shoot Hilton in the shoulder.

布萊恩要向希爾頓的肩膀開槍了

And my dad's a doctor.

而我爸爸是個醫生。

I'd pick a place that I wouldn't hit bone.

我會選一個不會撞到骨頭的地方。

I'd try not to hit bone.

我儘量不打骨頭。

Be honest with me.

跟我說實話。

Is this something, how bad do you want this?

這是什麼東西，你有多想要這個？

I'd probably take the shot.

我可能會採取的鏡頭。

[Man] You take the shot?

你開槍了？

Yeah.

是啊。

Before you pass out. You give, you know,

在你暈倒之前。你給，你知道。

exit basically where the store is located.

出口基本上是店面所在的位置。

It's an event.

這是一個事件。

[Man] What is it?

這是什麼？

It's an event.

這是一個事件。

[Man] Say it again.

[男人]再說一遍。

It's an event.

這是一個事件。

Say it one more time but like with a different accent

再說一次，但要用不同的口音說出來

(speak in foreign accent)

侉子

[Man] Right?

對嗎？

We don't have to the chainsaw.

我們不需要電鋸。

I mean, that's something that we can work around also.

我是說，這也是我們可以解決的問題。

You don't take away Superman's cape.

你不能把超人的披風拿走。

(chainsaw roaring)

（電鋸咆哮）

We're in the main presentation room at FCB

我們現在在FCB的主報告廳裡

and this is pretty exciting, isn't it?

這是相當令人興奮的，不是嗎？

Oh, it's very exciting.

哦，這是非常令人興奮的。

The creative team here has been working this week

創作團隊這週一直在工作

on an idea

想法

and they've got something that they want to show us.

他們已經得到了一些東西 他們想告訴我們。

You guys happy with what he came up with.

你們對他所做的事滿意嗎？

Yeah.

是啊。

Very.

很好

This is the best advertising company in United States.

這是美國最好的廣告公司。

It's number one

這是第一

All right.

好吧，我知道了

And globally, I think they're like number 26.

而在全球範圍內，我想他們就像26號。

We thought that the chainsaw, you know,

我們認為，電鋸，你知道的。

and how it was emblematic for cutting prices

以及它是如何象徵性地削減價格。

which is the main reason people will come to your store.

這是人們會來你的商店的主要原因。

So that's what we've tried to do here is to take your

所以，這就是我們試圖在這裡做的是把你的。

chainsaw technique and as Jen said,

電鋸技術，正如珍所說。

elevate it to a whole new level.

將其提升到一個全新的水準。

All right, well what's the best thing

好吧，好吧，什麼是最好的事情。

maybe we should take a look at the ad right now.

也許我們應該看一下廣告，現在。

And Liza, do you wanna hit the button?

莉莎，你想按下按鈕嗎？

[Man] Michael.

Michael

Tiger.

虎子

Mia.

米婭

Hilton.

希爾頓。

As the great ones know,

大人物都知道。

If you do your work well,

如果你的工作做得好。

all the world will profit from it.

全世界都會從中受益。