- So much snow, so many sweaters, so many patterns,

- 這麼多的雪，這麼多的毛衣，這麼多的圖案。

a lot of eggnog, a tree.

很多蛋酒，一棵樹。

- [Narrator] This holiday season you're probably

- [旁白]在這個節日裡，你可能會...

gonna watch an iconic holiday movie.

要去看一個標誌性的節日電影。

In fact, it's the third most popular

事實上，它是第三大流行的。

holiday tradition in America,

美國的節日傳統。

after decorating the tree and decorating the house.

裝飾完樹，裝飾完房子。

So whether it's Ralphie in awe of his father's major award

所以不管是拉爾夫在敬畏父親的重大獎項時

in the epitome of classic childhood nostalgia,

在經典的童年懷舊的縮影。

- Yeah, statue.

- 是啊，雕像。

- [Narrator] John McClane crashing the party

- 約翰-麥克連在派對上大放異彩。

in a slightly more violent alternative,

在一個略顯暴力的另類。

- Yippee-ki-yay, mother (beep).

- 咿咿呀呀，媽媽（嘟嘟）。

- [Narrator] Or drowning in a tidal wave of

- [旁白]或淹沒在潮水中的...

uber cheesy, functionally-the-same, romance-driven schmaltz

俗氣的，功能相同的，愛情驅動的蠢事。

There's no shortage of options for holiday cheer

節日歡樂的選擇並不缺乏

in your living room each year.

在你的客廳裡，每年。

And whether you know it or not,

不管你是否知道

you're at the center of the holiday content war.

你是節日內容戰爭的中心。

(Christmas rock music)

（聖誕搖滾音樂）

(dramatic explosion)

轟轟烈烈

(uplifting piano music)

(振奮人心的鋼琴曲)

- TV, streaming, they're all trying to occupy your eyes.

- 電視、流媒體，它們都在試圖佔據你的眼睛。

And as families gather, networks and studios

而隨著家庭的聚集，網絡和工作室

prep all year round for holiday season

一年四季都在為節日做準備

in what I like to call the holiday content war.

在我喜歡稱之為節日內容戰的。

- [Narrator] By holiday content war,

- [旁白]由節日內容戰。

we mean the war for your holiday eyeballs.

我們的意思是為你的節日眼球而戰。

- [TV announcer for Lifetime] The only place to watch

- [Lifetime的電視播音員]只有在這裡才能看到

your favorite holiday movies is Lifetime.

你最喜歡的節日電影是Lifetime。

- [TV announcer for Hallmark] Only on Hallmark Channel.

- [電視播音員為霍爾馬克] 只有在霍爾馬克頻道。

(Christmas jingle)

（聖誕鈴聲）

- [Narrator] Some people think holiday movies

- [旁白]有些人認為節日電影

mean the time-honored traditional family classics.

是指歷史悠久的傳統家庭經典。

- Stuck, stuck, stuck!

- 卡住了，卡住了，卡住了！

- To my big brother, George, the richest man in town.

- 敬我的大哥喬治，鎮上最富有的人。

- [Narrator] Some people think holiday movies

- [旁白]有些人認為節日電影

means the slightly more subversive.

指的是稍微顛覆性的。

- Krampus is good.

- Krampus是好的。

- No, mm-mm, nope.

- 不，mm -mm，不。

- Krampus is a good, scary holiday movie.

- Krampus是一部不錯的，恐怖的節日電影。

(dramatic slam)

砰

(eerie music)

（怪異的音樂）

Don't judge me.

別對我評頭論足

(laughing)

（笑）

- [Narrator] But in order to watch

- [旁白]但為了看

the best Christmas movies of all time,

最好的聖誕電影的所有時間。

according to Rotten Tomatoes,

根據《爛番茄》雜誌。

you need at least six different streaming platforms

你需要至少六個不同的流媒體平臺

and you still wouldn't find all of them.

但你還是找不到所有的人。

For example, It's A Wonderful Life has only been

例如，《美好生活》僅有

available for streaming since 2018,

自2018年以來，可供流媒體。

but the only place you'll find A Christmas Story,

但只有在這裡你才能找到《聖誕故事》。

without renting it, is on cable network, TBS.

不租，是在有線電視網，TBS。

- The more traditional networks

- 較傳統的網絡

have held onto the rights to,

掌握了以下權利：

you know, some of the classic films,

你知道，一些經典的電影，

they have to retain those assets.

他們必須保留這些資產。

If they give them out to, you know, the other OTT's,

如果他們把它們分給，你知道，其他OTT的。

Netflix, Apple, or Hulu, or Amazon,

Netflix，蘋果，或Hulu，或亞馬遜。

they're just giving up that market share

他們只是放棄了市場佔有率

and those eyeballs and that attention.

和那些眼球和關注。

This is a time to hang onto those classics.

現在是一個掛念那些經典的時候。

Those classics have so much currency, so much capital,

那些經典作品有那麼多的貨幣，那麼多的資本。

and keep bringing back multiple generations of viewers.

並不斷帶回多代觀眾。

- [Narrator] In part, that's because holiday classics

- [旁白]在一定程度上，這是因為節日的經典之作

can be expensive to acquire.

可能是昂貴的收購。

More importantly, they aren't effective

更重要的是，它們沒有效果

at getting viewers to subscribe, or stay subscribed.

在讓觀眾訂閱，或保持訂閱。

That's one of the reasons Netflix is rushing

這也是Netflix著急的原因之一。

to have original in-house content

擁有內部原創內容

account for fifty percent of its catalog, by 2020.

佔其目錄的五成，到2020年。

For example, Netflix spent 12 billion dollars

例如，Netflix花費120億美元

on content in 2018, with about 85 percent of that

在2018年的內容上，其中約85%的內容是

earmarked for original series and films.

專項用於原創系列和電影。

- Netflix has been very smart

- Netflix一直很聰明

with creating their own content.

與創造自己的內容。

I put in Miracle on 34th, not on here,

我把奇蹟放在34街，不是在這裡。

but it automatically brings up Christmas movies.

但它會自動帶出聖誕電影。

Oh, this is what you wanna watch,

哦，這就是你想看的。

let me give you something

讓我給你點東西

- I got you. that's similar

- 我明白你的意思了，這很相似

with creating their own original content.

與創造自己的原創內容。

The Netflix and the Hulus are trying their best to go,

網友和葫蘆娃都在盡力去。

"You're in the mood for this,

"你有這個心情。

here's some content you should watch."

這裡的一些內容你應該看。"

- [Narrator] Speaking of original content,

- [旁白]說到原創內容，

Hallmark, alone, has 232 original holiday films.

僅Hallmark公司，就有232部原創節日電影。

In fact, Hallmark is releasing

事實上，Hallmark正在發佈

a record 40 original new holiday movies this year.

今年創下40部原創節日新片的紀錄。

Lifetime's close behind with 28,

Lifetime的緊隨其後，28。

and Netflix is throwing their hat into the ring with six.

而Netflix則是以六種方式投入到這個圈子裡。

- All the Hallmark movies, I love them.

- 所有的霍爾馬克電影，我都喜歡。

They're the same formula.

他們是同一個公式。

It's a lady in a big city.

這是個大城市裡的女士。

- [Movie Announcer] Holly Maddux had the perfect job.

- [電影播音員]霍利-馬杜克斯有一份完美的工作。

- [Jordan] She's like the head of an advertising firm.

- 她就像一個廣告公司的負責人一樣。

- Or she owns a bakery.

- 或者她開了一家麵包店。

- [Jordan] She owns a bakery,

- 她擁有一家麵包店。

- [Hannah Swensen] Just here delivering cookies.

- [漢娜-斯文森]只是在這裡送餅乾。

- [Jordan] finds a hunk there.

- [喬丹]發現了一個大塊頭那裡。

(surprised grunting)

（驚訝的叫聲）

- And it's like, you know what?

- 這就像，你知道嗎？

Maybe twinkly lights and carolers,

也許是閃爍的燈光和頌歌。

this is where I should be.

這是我應該在的地方。

- Home for the holidays.

- 回家過節。

- Home for Christmas.

- 回家過聖誕節。

- I'm happy right here.

- 我在這裡很開心。

- And there's a big tree and Christmas.

- 還有一棵大樹和聖誕節。

- My family tradition was that we'd always,

- 我家的傳統是，我們總是。

James Bond films used to always drop right at Thanksgiving.

詹姆斯-邦德的電影以前總是在感恩節的時候下線。

(James Bond theme)

(詹姆斯-邦德主題)

The day after Thanksgiving,

感恩節後的第二天。

that would be the jump-off to the holiday season.

這將是節日的跳板。

And then, that would be like, kind of the usher,

然後，這將是像， 樣的引路人。

that would be the new thing, every year.

這將是新的事情，每年。

And then, that would usher in all the classics,

然後，就會迎來所有的經典。

animated, or otherwise.

動畫，或其他。

- See, but there's holiday films,

- 你看，但有假日電影。

and then there's films that drop on the holiday.

還有就是在假期降下的電影。

- [Narrator] It's something streaming platform have noticed

- [旁白]這是流媒體平臺已經注意到的東西

and are starting to capitalize on.

並開始利用。

Netflix released the post-apocalyptic horror feature,

Netflix發佈了末世恐怖片。

Bird Box, on the Friday before Christmas, last year.

鳥箱，在去年聖誕節前的星期五，。

And racked up over forty-five million views

並積累了超過四千五百萬的瀏覽量。

in the week between Christmas and New Years, alone.

在聖誕節和新年之間的一週內，僅。

It even spawned some memes that instantly went viral.

甚至催生了一些備忘錄，瞬間走紅。

- So, what makes the difference?

- 那麼，是什麼原因造成的呢？

Is it just holiday films

只有假期電影嗎？

that can be considered holiday films,

可以算是節日電影的。

or we talking about traditions?

還是我們在談論傳統？

- If you've only seen it once,

- 如果你只看過一次。

then it's not much of a holiday movie to you.

那對你來說就不是什麼節日電影了。

It's gotta be something that you come back to

它必須是你回來的東西。

year after year, that you know the lines of.

年復一年，你知道行。

I know all the lines to Scrooged.

我知道所有的臺詞，以Scrooged。

I know all the lines

我知道所有的臺詞

to National Lampoons Christmas Vacation.

到國家燈塔聖誕假期。

"The little lights aren't twinkling."

"小燈不在閃爍。"

- [Narrator] So whether it's timeless classics

- [旁白]所以，無論是永恆的經典之作

- One of my favorite holiday movies is Scrooged.

- 我最喜歡的節日電影之一是《Scrooged》。

- Fact.

- 事實。

- Fact.

- 事實。

It's brilliant.

太精彩了

- [Narrator] Or your own personal classics

- [旁白]或你自己的個人經典作品

- Krampus is good.

- Krampus是好的。

Make me feel something!

讓我有感覺！

- [Narrator] Or just mainlining

- [旁白]或者只是主線

a blizzard of Christmas cookie-cutters,

聖誕餅乾的暴風雪。

we all have different holiday movie traditions.

我們都有不同的節日電影傳統。

- I like claymation, and I like stop-animation.

- 我喜歡黏土動畫，也喜歡停止動畫。

And not everybody likes claymation.

而且不是每個人都喜歡泥塑。

(disapproving grunt)

（不贊同的叫聲）

- [Narrator] But depending on what that movie tradition is

- [旁白]但這取決於電影傳統是什麼

dictates which platform you'll need in order to watch them.

決定了你需要哪個平臺才能觀看它們。

And that's what the holiday content war is all about.

而這就是節日內容戰的意義所在。

- Would you consider this a holiday movie?

- 你會認為這是一部節日電影嗎？

- Holiday movie?

- 節日電影？

It's a holiday staple.

這是節日的主旋律。

(laughing)

（笑）

Wait for season three.

等到第三季。

(fire crackling)

（噼裡啪啦）