Alan Dye: The watch face is the most powerful

and personal aspect of Apple Watch.

Our approach to face design begins with a deep respect

for the history of timekeeping.

We combine that sense of craft

with the powerful technologies and capabilities of Apple Watch

to create these new faces.

The GMT face shows multiple time zones at once

and takes into account where you are.

The Count Up face lets you start tracking elapsed time

from any given point.

And inspired by classic racing watches,

the Chronograph Pro face features multiple time scales,

including a tachymeter to measure speed

based on time traveled over a set distance.

In the Typograph face, numerals can be displayed

in three custom typestyles and four different scripts.

Every combination is tailored to fit the face perfectly.

We also collaborated with the artist Geoff McFetridge

to create a unique piece of art for your watch.

There are millions of combinations,

and a different one animates when you raise your wrist.

The Memoji face brings your favorite Memoji

to your watch.

Each one moves and reacts to your touch.

And with the Stripes face,

you can show your pride in who you are,

support your favorite team,

or even match what you're wearing.

We're so proud to add to the legacy of Apple Watch faces

with this new collection.

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