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♪
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Alan Dye: The watch face is the most powerful
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and personal aspect of Apple Watch.
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Our approach to face design begins with a deep respect
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for the history of timekeeping.
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We combine that sense of craft
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with the powerful technologies and capabilities of Apple Watch
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to create these new faces.
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The GMT face shows multiple time zones at once
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and takes into account where you are.
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The Count Up face lets you start tracking elapsed time
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from any given point.
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And inspired by classic racing watches,
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the Chronograph Pro face features multiple time scales,
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including a tachymeter to measure speed
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based on time traveled over a set distance.
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In the Typograph face, numerals can be displayed
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in three custom typestyles and four different scripts.
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Every combination is tailored to fit the face perfectly.
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We also collaborated with the artist Geoff McFetridge
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to create a unique piece of art for your watch.
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There are millions of combinations,
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and a different one animates when you raise your wrist.
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The Memoji face brings your favorite Memoji
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to your watch.
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Each one moves and reacts to your touch.
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And with the Stripes face,
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you can show your pride in who you are,
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support your favorite team,
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or even match what you're wearing.
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We're so proud to add to the legacy of Apple Watch faces
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with this new collection.
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♪