>> WE'RE BACK, NOW, WITH WHAT COULD BE THE FUTURE OF FOOTWEAR.

WHAT IF YOU HAD YOUR FEET MAPPED AND WALK OUT WITH A SNEAKER

THAT'S BEEN PERFECTLY CUSTOMIZED FOR YOUR FOOT?

>> THAT SOUNDS GOOD. THAT'S THE CONCEPT OF A NEW PAIR

OF SHOES RESULTING IN A COLLABORATION BETWEEN ADIDAS AND

CARBON. JOSEPH C. SIMONE IS THE FOUNDER

AND CEO. AND TORI BOWIE IS SPONSORED BY

ADIDAS AND A LEGEND. HOW DOES THIS WORK?

THIS IS A 3D PRINTER. YOU'RE MOLDING THE SHOE TO OUR

FOOT? >> THAT'S RIGHT.

THE MID SOLE FOR THE SHOE WAS MADE ON A PRINTER SIMILAR TO

THIS. WE'RE PRINTING SOMETHING THAT'S

SIMILAR TO THE MID SOLE IN MID-TIME.

THIS IS GOING TO BE ABOUT SIX MINUTES.

WE CAN MAKE COMPLEX STRUCTURES, TAILORED TO PEOPLE.

>> YOU'RE TEAMING UP WITH ADIDAS.

WHY CAN'T THEY DO THAT WITHOUT A 3D PRINTER?

>> THE COMFORT AND THE STRIKE ZONE HOW YOU WALK.

YOU DON'T WANT A STANDARD SIZE 9.

YOU WANT A SHOE FOR MATT OR SAVANNAH OR TORI.

TAKE DATA AND USE MATHEMATICS TO DESIGN A SHOE FOR ABINDIVIDUAL.

AND IT'S FINISHING IN REAL-TIME. >> YOU'RE WEARING A PAIR OF

THESE. DOES IT FEEL DIFFERENT FROM

OTHER SHOES YOU'VE WORN IN THE PAST?

>> OF COURSE IT DOES. THEY FEEL AMAZING.

I MEAN, THEY'RE TAILORED JUST TO FIT MY FEET.

>> DO YOU THINK IT WOULD GIVE YOU AN ADVANTAGE?

>> IT GIVES ME AN EXTRA BOOST, AN EXTRA BOUNCE.

MORE ENERGY. I THINK THIS IS OUR FUTURE RIGHT

HERE. >> THIS ONE HAS BEEN COMPLETED.

AND IT WAS JUST AT THE BEGINNING WHEN I WALKED IN THE STUDIO.

>> WE PRINT SHOES IN TENS OF MINUTES.

WHAT THIS MEANS IS ABOUT QUALITY, SPEED AND SCALE.

YOU CAN DO THIS NOT JUST FOR INDIVIDUAL HIGH-PERFORMANCE

ATHLETES BUT EVERYBODY CAN GET A CUSTOM SHOE.

>> IS THE VISION THAT YOU GO INTO THE SHOESTORE AND THERE'S

ONE OF THESE. AND YOU WALK OUT MINUTES LATER

WITH YOUR CUSTOM SHOE? >> YOU GO IN A STORE AND GET

MEASURED. AND WITHIN DAYS, THEY CAN

PROVIDE THAT SHOE TO YOU. >> WOW.

>> WHAT ELSE CAN THE TECHNOLOGY DO?

>> AS WE LOOK BACK HERE -- WHAT WE CAN DO IS GO BEYOND FOOTWEAR.

WE'LL MAKE THESE IN THE HUNDREDS OF THOUSANDS AND MILLIONS AND

TENS OF MILLIONS. BUT THIS TECHNOLOGY ALSO LENL L

ITSELF TO APPLICATIONS IN AUTOMOTIVE, AEROSPACE, AND

DRONES. ALL THESE INDIVIDUAL PARTS.

THIS PART WOULD BE HARD TO FABRICATE THINGS LIKE THIS.

AND THIS CAME OUT OF A DIGITAL PRINTER.

>> YOU'RE ALSO A