Name: 一個人4900萬美元的汽車收藏內幕 - CNBC報道
Uploaded: 2020-08-12T19:10:27.000Z
Duration: 7 min 18 s

Over the last 10 years, classic cars have been one of the best-performing luxury assets.

在過去10年裡，老爺車一直是表現最好的奢侈品資產之一。

According to Knight Frank's Luxury Investment Index,

the value of these assets has grown by 288% over a decade.

這些資產的價值在十年間增長了288%。

那麼，老爺車為什麼這麼受歡迎？

The idea of collecting a mode of transport can be traced all the way back to 17th century France

收集交通工具的想法可以一直追溯到17世紀的法國。

when the crème de la crème of society would gather to judge their horse-drawn carriages.

當社會的精英們聚集在一起評判他們的馬車時。

But Karl Benz's development of the first true, practical automobile in 1885

但卡爾-本茨在1885年開發出第一輛真正的、實用的汽車。

revolutionized the way people traveled. And it wasn't long before cars replaced carriages at these events.

徹底改變了人們的出行方式。而不久之後，在這些活動中，汽車取代了馬車。

Collecting these assets is still popular today, attracting wealthy car lovers, from Italy to Kenya,

收藏這些資產在今天仍然很流行，吸引了從意大利到肯亞的有錢的汽車愛好者。

who can dish out as much as $48 million on a single car.

These collectors tend to join exclusive car clubs and gather at various events called Concours d'Elegance,

這些收藏家往往會加入專屬的汽車俱樂部，並聚集在各種名為Concours d'Elegance的活動中。

which is French for "competition of elegance.”

這在法語中是 "優雅的競爭 "的意思。

"Hey guys, welcome to my Triumph Stag channel."

"嘿，夥計們，歡迎來到我的凱旋雄鹿頻道。"

More recently, classic car enthusiasts have also built communities online,

最近，老爺車愛好者還在網上建立了社區。

showing off their collections on social media platforms such as YouTube.

在YouTube等社交媒體平臺上炫耀自己的收藏。

I want an inside look at this exclusive world, so I've come to meet up with Luke Madden,

我想了解這個專屬世界的內部情況，所以我是來和盧克-馬登見面的。

the events director of one of London's classic car events, the City Concours.

倫敦老爺車活動之一City Concours的活動總監。

What brings everyone together is the passion.

A lot of people will know each other just from coming to these events and sitting down having

很多人只要來參加這些活動，坐下來吃個飯，就會互相認識。

a glass of champagne and talking about what they love, which is classic cars.

一杯香檳，談論他們所愛的東西，也就是老爺車。

One man who shares this passion is multimillionaire Rodger Dudding,

有一個人也有這樣的熱情，他就是百萬富翁羅傑-杜丁。

who claims to own the largest collection of classic cars in Europe.

他聲稱擁有歐洲最大的老爺車收藏。

I know it looks like I'm in a regular garage, but don't be fooled.

我知道這看起來像在一個普通的車庫裡，但不要被騙了。

It holds Rodger's $49 million collection of more than 400 classic cars,

這裡收藏著羅傑價值4900萬美元的400多輛老爺車。

which he has been amassing for more than 50 years.

If I see something I like and it appeals to me and I can afford to buy it, I've bought it.

如果我看到了我喜歡的東西，它吸引了我，而且我有能力購買，我就買了。

I like things mechanical. That's what I think attracted me to cars and motorcycles in the first instance.

我喜歡機械的東西。這也是我認為汽車和摩托車吸引我的初衷。

By the time I was 16, I had my first motorcycle which I had built at home.

在我16歲的時候，我有了自己的第一輛摩托車，這是我在家裡做的。

His cars are so popular that they have been featured in many films and television shows

他的車很受歡迎，很多電影和電視劇中都有他的身影。

like Peaky Blinders, Bohemian Rhapsody, Downton Abbey, the Crown, Mary Poppins and more.

如《尖峰眼》、《波西米亞狂想曲》、《唐頓莊園》、《王冠》、《瑪麗-波平斯》等。

So, what makes these classics so special?

那麼，是什麼讓這些經典作品如此特別呢？

It's the design function with classic cars as opposed to most modern, present-day vehicles.

這是相對於大多數現代、現在的車輛而言，與經典車的設計功能。

They really all come out in a singular jelly mold.

它們真的都是在一個單一的果凍模子裡出來的。

At the start of the 20th century, cars were relatively expensive and unaffordable for the masses.

在20世紀初，汽車的價格相對較高，大眾難以承受。

Many of the cars created during this time, such as this 1912 Rolls Royce Silver Ghost,

很多汽車都是在這個時期創造的，比如這輛1912年的勞斯萊斯銀魂。

were stylish, bespoke and of limited supply.

是時尚的、定製的，而且供應有限。

In 1908, the first Ford Model T rolled off the factory line, making it the first mass-produced and affordable car.

1908年，第一輛福特T型車下線，成為第一輛量產的平價車。

But Ford wasn't the only low-cost manufacturer.

但福特並不是唯一的低成本製造商。

General Motors CEO Alfred Sloan famously wanted to create "a car for every purse and purpose,”

通用汽車公司CEO阿爾弗雷德-斯隆有句名言："要為每一個錢包和目的創造一輛汽車"。

with GM's Chevrolet brand leading the charge in the low-cost segment.

與通用汽車旗下的雪佛蘭品牌在低成本領域處於領先地位。

Perhaps even more importantly to classic car lovers, GM also invented the yearly model change.

也許對於老爺車愛好者來說，更重要的是，通用汽車還發明瞭一年一換的車型。

Unlike the Model T, which was produced for 19 years, GM rolled out a new version of its vehicles annually.

與生產了19年的T型車不同，通用汽車每年都會推出新版車型。

Their release became highly anticipated national events.

他們的發佈成為備受矚目的國家大事。

In the 1930s, GM's market share of cars in the U.S. overtook Ford's,

20世紀30年代，通用汽車在美國的汽車市場份額超過了福特。

and it wasn't long before car ownership reached over 80% of American families.

而在汽車保有量達到80%以上的美國家庭前不久。

In the 1970s, many economies were flourishing, pushing up car ownership rates worldwide.

20世紀70年代，許多經濟體蓬勃發展，推動了全球汽車保有量的上升。

The boom of the Japanese automotive industry during that period helped fuel that growth.

這一時期日本汽車工業的蓬勃發展助推了這一增長。

But an oil energy crisis in 1973 caused fuel prices to skyrocket

但1973年的一場石油能源危機導致燃料價格暴漲

and spurred change in the automotive industry.

Automobile manufacturers reacted to this change by focusing more on the practical aspects of a car,

汽車廠商對這一變化的反應是更加註重汽車的實用性。

like safety and efficiency, rather than just the style.

比如安全和效率，而不僅僅是款式。

With mass production, it's much simpler to turn out a car like a sausage,

在量產的情況下，要想把一輛車變成香腸一樣，那就簡單多了。

without a great deal of individual styling, which keeps the price down, therefore makes cars very affordable.

而沒有大量的個性造型，這就使價格得以降低，是以使汽車的價格非常實惠。

Collectors like Rodger are nostalgic for the stylish, bespoke cars produced in the 20th century.

像羅傑這樣的收藏家都很懷念20世紀生產的時尚、定製汽車。

When selecting their ideal classic car, these collectors tend to look out for the car's make and history.

這些收藏家在選擇理想的老爺車時，往往會看中該車的品牌和歷史。

Also important is the condition of the parts of the car, such as the engine and the interior.

另外，汽車的發動機和內飾等部件的狀況也很重要。

They're also looking for lower mileage and of course rarity.

他們還在尋找更低的里程數，當然也是稀有的。

These factors determine the market price for a classic car.

這些因素決定了老爺車的市場價格。

The global classic car collection industry is estimated to be worth between $21 and $24 billion.

據估計，全球老爺車收藏行業的價值在210億至240億美元之間。

The United States is the world's largest market for classic cars. It generated revenues of $863 million,

美國是全球最大的老爺車市場。它創造了8.63億美元的收入。

more than four times as much as the United Kingdom and continental Europe.

Ferrari was the top performing car and brought in revenues of $158 million,

法拉利是表現最好的汽車，帶來了1.58億美元的收入。

Porsche came in second with $55 million and Aston Martin drew in $40 million.

保時捷以5500萬美元排在第二位，阿斯頓-馬丁吸納了4000萬美元。

But Dudding's wealth hasn't grown from investing in classic cars.

但杜丁的財富並不是靠投資老爺車增長的。

In fact, if you want to make a quick buck, you might want to think twice about investing in these assets.

其實，如果你想賺快錢，投資這些資產不妨三思而行。

The classic car market hit a stumbling block in 2018, when it saw a 1% decline in value over the past year.

老爺車市場在2018年遇到了絆腳石，在過去的一年裡，老爺車市場的價值下降了1%。

Experts attribute this decline to the number of speculative investors leaving the market.

專家認為，這種下降是由於投機性投資者離開市場的數量。

Changing demographics have also contributed to the decline.

人口結構的變化也是導致下降的原因之一。

Baby boomers, who have more spending power, are leaving the market

消費能力較強的嬰兒潮一代正在離開市場。

because of global uncertainties and age, which means they can no longer drive.

因為全球的不確定性和年齡，這意味著他們不能再開車了。

Despite this, many car enthusiasts like Rodger are still excited about collecting cars.

儘管如此，很多像羅傑這樣的汽車愛好者仍然對收藏汽車充滿了興趣。

It's not just about the money for them. Sometimes it's the story behind the cars.

對他們來說，這不僅僅是錢的問題。有時是汽車背後的故事。

It's for this reason Rodger bought the late Princess Diana's 1994 Audi Cabriolet

正是因為這個原因，羅傑買下了已故戴安娜王妃1994年的奧迪敞篷車。

and Dodi Fayed's Aston Martin Lagonda Wedge for undisclosed amounts.

和多迪-法耶德的阿斯頓-馬丁拉貢達楔形車，金額未透露。

He also splashed more than $82,000 on a bespoke Rolls Royce Wraith made in honor of George Martin.

他還豪擲8.2萬多美元購買了一輛為紀念喬治-馬丁而定製的勞斯萊斯Wraith。

It very much is for the love of cars and also the heritage of that car.

很大程度上是為了愛車，也是為了那輛車的傳承。

This brings this piece of metal back to life.

Comment below and tell me what you've learnt about classic cars. And don't forget to subscribe.

在下面評論，告訴我你對老爺車的瞭解。不要忘記訂閱。