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  • Steve Jobs was a genius of the modern age.

  • He gave us tools to change our lives

  • and the way we communicate.

  • Here comes a device that comes with no manual,

  • and everybody knows how to use it... amazing.

  • They weren't just hits in the sense that they sold well,

  • but they actually changed the whole nature of technology

  • and caused everyone else to follow them.

  • This intimate portrait is a revealing insight

  • into Steve Jobs' life...

  • Andy Warhol gets down on his hands and knees,

  • Steve showing him how to use the mouse.

  • His career...

  • He shook up a whole industry.

  • His character...

  • Steve loved those creative ideas.

  • His faults...

  • Steve ultimately betrayed everyone.

  • His artistry...

  • Just the smooth lines of it.

  • And his achievements...

  • He is going to inspire a whole new generation.

  • By the people who knew him best.

  • I'd give a lot to have Steve's taste.

  • If he needed You, he was your best friend,

  • and he would seduce you.

  • When I was having a hard time, he would be on the phone,

  • he'd drive up from silicon valley,

  • take me out for dinner, hang out and take walks with me.

  • He turned on me, total street bully,

  • in my face, screa... We were... and I went crazy.

  • I'd never been there.

  • I don't ever want to be there again.

  • How much fun we had... ohh...

  • How much fun we had in those days doing things together,

  • you know, but you lose it, you can't ever go back,

  • and just to have those conversations that make us both smile.

  • Through their eyes, we reveal what made him

  • the man who always gave us...

  • Now there's one more thing.

  • Steve Jobs

  • Steve Jobs "One Last Thing"

  • Steven Paul Jobs died on October 5, 2011,

  • at the age of 56,

  • a life cut short in its creative prime by cancer.

  • His death was not a surprise,

  • and yet its impact reverberated around the world.

  • The news had spread, and the tributes were created

  • on the new iDevices that his visionary genius had made.

  • His is a success story that could only have happened

  • in the U.S.A.

  • I don't mean to say that there aren't geniuses

  • and world-changing people everywhere... there are...

  • But I think in Jobs' case,

  • the particular path of his career,

  • this could only have happened in America.

  • Steve Jobs' world-class salesmanship found

  • a global audience in his famous Apple product presentations.

  • He always had "one more thing" to announce.

  • Everyone thinks, "wow. That's... that's so much,"

  • and, "well, we got one more thing,"

  • and then you put your biggest thing at the end

  • because it'll tip it.

  • It's good, uh... it's good showmanship really.

  • Tragically that "one more thing"

  • has now become "one last thing."

  • The news that Steve Jobs had finally logged out

  • made headlines everywhere.

  • This man really had changed the world.

  • When you grow up, you tend to get told

  • that the world is the way it is,

  • and your... your life is just to live your life inside the world,

  • try not to bash into the walls too much,

  • try to have a nice family life,

  • have fun, save a little money.

  • In this exclusive, never before seen interview,

  • Steve Jobs gave a rare glimpse of his vision of the world.

  • That's a very limited life.

  • Life can be much broader

  • once you discover one simple fact, and that is everything around you that you call life

  • was made up by people that were no smarter than you,

  • and you can change it, you can influence it,

  • you can build your own things that other people can use.

  • Um, once you learn that, you'll never be the same again.

  • In the Los altos suburb

  • of San Francisco, California,

  • just about everybody was an engineer

  • or worked in electronics

  • a childhood spent here in the future silicon valley

  • was the first key lucky break in Steve Jobs' young life.

  • His closest childhood friend was Bill Fernandez.

  • In about eighth grade, halfway through,

  • this new guy came into the school,

  • who was Steve Jobs, and we were both introverted,

  • intellectual, kind of socially inept,

  • and we gravitated towards each other.

  • The two boys shared the same hobby.

  • We started taking long walks and talking

  • about the meaning of life and what is this all about,

  • and after a while we started doing...

  • In addition to walking and talking...

  • Doing electronics projects together.

  • Fernandez also knew another electronics geek,

  • his neighbors' son Steve Wozniak,

  • universally known as Woz.

  • So one day, Steve Jobs bicycled over to hang out with me

  • and do electronics projects in the garage,

  • and out in front was Wozniak washing his car.

  • So I thought to myself, "ok. This Steve is

  • "an electronics buddy, he's an electronics buddy.

  • They'd probably like to meet each other."

  • Fernandez had no idea at the time

  • that the meeting between his two friends

  • would change our world.

  • Jobs and Woz were soon to start a business together.

  • Its name was Apple.

  • If Woz and Jobs had never met,

  • there never would have been an Apple computer.

  • There would have been computers,

  • and there would have been personal computers,

  • but we probably wouldn't have the kind of

  • wonderful empowering things that people

  • fall into if Woz and Jobs hadn't met.

  • This neighborhood we grew up in had

  • a lot of lockheed engineers in it,

  • and I would go up and down the street

  • to the various dads on the street

  • and get mentored in electronics,

  • and Steve Wozniak's father was one of the people

  • who mentored me.

  • As Jobs and I were walking over,

  • I noticed Woz out washing his car,

  • and I said, "hey, Woz. Um, come over and meet Steve."

  • So, "Steve, meet Steve."

  • And this is where it happened,

  • basically right here.

  • Woz and Jobs became inseparable friends,

  • but their first venture was not a computer.

  • The pair developed an electronics Kit

  • mimicking telephone router codes

  • to make free calls around the world.

  • You know, when you make a long distance phone call

  • in the background you hear, "do do do do do"?

  • Those are the telephone computers actually signing each other,

  • sending information to each other to set up your call.

  • And there used to be a way to fool

  • the entire telephone system into thinking

  • you were a telephone computer.

  • You could, you know, call from a pay phone,

  • go to white plains, new York, take a satellite to Europe

  • take a cable to turkey, um, come back to Los Angeles,

  • and you'd go around the world 3 or 4 times and call

  • the payphone next door, shout in the phone,

  • and be about 30 seconds, it would come out the other phone.

  • The pair quickly moved on from phone-jacking for fun

  • to creating computers, building the prototype

  • of the very first Apple.

  • It's a fond memory for Steve Wozniak.

  • He was always thinking about certain technology,

  • the early products that got developed, the building parts,

  • what those might lead to in our future,

  • and he was a always pushing me as an engineer...

  • "Could you possibly add this someday,

  • could you possibly add that someday?"

  • Yes, yes, yes, I could,"

  • thinking, "no. It's way, way off,"

  • but eventually we all did.

  • In those early days, Woz and Jobs took their creation

  • to the home-brew computer club, an early computer club,

  • an early computer users' group in silicon valley,

  • where it quickly attracted attention from their peers.

  • I met both Steves, Steve Jobs and Steve Wozniak

  • at a meeting of the home-brew computer club

  • in Palo Alto.

  • Our first meeting was really simple.

  • It was in the parking lot,

  • and I helped them unload Woz's FIAT

  • and carried in what I guess was the first Apple I

  • to show it off to the assembled multitudes.

  • When that same first Apple I was auctioned in 2010,

  • it attracted even more attention.

  • It heralds the home computing revolution.

  • This is the first computer where you use a keyboard

  • and a screen to enter and read data.

  • Selling for £110,000.

  • From the hippie days of 1970s California,

  • a handful of teenage geeks emerged to change

  • how we work, play, and communicate with each other.

  • Founders can be divided into two camps.

  • There are hippies, and there are nerds,

  • and Jobs was definitely the hippie,

  • and Woz was the nerd.

  • And the hippie has the grand vision,

  • and the nerd is able to realize the vision.

  • The nerd knows everything about women

  • but doesn't know any women.

  • You know, Steve knew women.

  • So there's that distinction.

  • So they really needed each other.

  • He knew how to beat it out of Woz,

  • and he would do that,

  • and his contributions at that time were saying,

  • "gosh. We could sell these things."

  • I mean, which doesn't sound like much,

  • but it's huge when you're dealing with a guy in Woz

  • who never thought about selling anything.

  • I wanted it to happen so badly,

  • I gave this computer away.

  • I gave away the listings, no copyright notices,

  • no nothing, and then Steve Jobs came

  • and saw the interest, and he said

  • "why don't we start a company to make some money?"

  • And I said, "fine."

  • They did want to start a business.

  • They raised money to start a business.

  • They knew that they couldn't do it on their own.

  • They sought out older people to help,

  • and Steve Jobs in particular was quite persuasive.

  • In Apple's earliest days, the two Steves,

  • Jobs and Woz, took on an older and more experienced partner.

  • Ronald Wayne now lives and works near Las Vegas,

  • a fitting location for a man who walked away

  • with nothing from a $37 billion no-lose bet.

  • Wayne was invited to discuss a business proposal

  • with Jobs and Woz.

  • That was the first time I had met Steve Wozniak,

  • a fascinating guy a fun guy to be with,

  • very... not only a fun guy to be with,

  • the most gracious man I've ever met in my life.

  • As far as Wozniak was concerned,

  • the world was a great big sand box

  • with a lot of toys to play with.

  • But Ron's opinion of Steve Jobs was not so hot.

  • I wouldn't put gracious in his description.

  • He had the kind of manner, the kind of approach to people

  • and environments that were business directed, ok?

  • He was extremely serious.

  • Wayne acted as referee in a minor difference of opinion

  • between the two equal partners.

  • Well, Steve Jobs was so impressed

  • with my diplomacy in that particular situation

  • that he immediately came back and said,

  • "ok. What we're going to do is form a company,"

  • with Woz and Jobs getting 45% each,

  • and I would get 10% as a tiebreaker

  • in the event of any philosophical disputes

  • that might occur in the future.

  • 10% of Apple today would be worth

  • $37,631,420,312.42,

  • but despite his share in the company,

  • Ron was worried that working with Jobs and Woz

  • might prove to be too stressful.

  • At 40, I thought I was getting a little old for that.

  • They were absolute whirlwinds.

  • It was like having a tiger by the tail.

  • So Ron decided to hand back his share

  • for nothing and walk away with no regrets.

  • A lot of people have the impression

  • that somehow or other I got diddled out of something.

  • Well, I did not. Nobody diddled me out of anything.

  • Wayne may not be bitter,

  • but he wasn't the only early Apple employee

  • who made a life decision most of us would regret.

  • The funny thing is that Steve Jobs hired me,

  • and he said... he had hair just down to his waist at the time,

  • and as I recall he only ate fruit,

  • and he said, "we don't have very much loot,

  • so we'd like to pay you in stock."

  • I held out for the cash.

  • When Steve Jobs first launched Apple,

  • the computer industry meant mainframes and minicomputers.

  • Huge devices sat in air conditioned rooms,

  • and users worked on terminals.

  • It wasn't a personal experience.

  • The Apple II was the first computer

  • that looked like a consumer electronic device.

  • It was actually designed, and they thought

  • about the user experience

  • and that it was intended really to be used

  • by a single person in some interactive way

  • that was enjoyable to the user, different.

  • Steve always thought much more broadly

  • than just technology.

  • He was certainly a techno-visionary,

  • but the key to his greatness is to see how broad he thought.

  • He was obsessed with design, with elegant design,

  • and he was obsessed with the overall experience

  • of technology and the idea of creativity generally.

  • So somehow he was able to bring these things together

  • and create technology that made peoples' eyes light up.

  • And I wait 8 hours in a line,

  • and I'm hungry, I am everything you imagine,

  • but I'm happy.

  • I'm with my iPad

  • and really, really, really happy now.

  • Jobs drew on a diverse range of influences to feed

  • his creativity, including a class he dropped into

  • at college in Portland, Oregon, in the early seventies.

  • Reed college has one of the best calligraphy courses in the U.S.

  • His teacher had a major impact on his aesthetic

  • and the clean lines of his products.

  • We had many very bright students here,

  • we had bright thinkers

  • and people that wanted to change things

  • and improve the world.

  • But Palladino witnessed first hand

  • the impact Jobs had on his peers.

  • The other students brought him to me

  • like they were bringing me someone very special.

  • They really had a high regard for him.

  • I guess they could see the dynamics

  • already forming in his thinking.

  • Jobs completed the course in 1974

  • but returned to palladino just two years later.

  • He was enthusing about a machine he

  • had created in his garage and seeking advice on a font.

  • He was interested in telling me what he was doing

  • and how he was using what he had learned in class,

  • but he wanted some help with Greek letters

  • because he wanted a Greek font,

  • and he couldn't find satisfactory models to go from.

  • Before Steve started working on computer typefaces,

  • they were in very bad condition, and any improvement

  • would be a step forward.

  • The resulting fonts appeared not just on Macs

  • but ultimately PCs, too,

  • dramatically improving the user experience

  • but not for Robert.

  • I never touch computers.

  • I write everything by hand.

  • Getting letters in the mail is getting to be very rare.

  • Dropping out of college,

  • Jobs went on the hippie trail,

  • traveling to India and studying Buddhism,

  • this also had an impact on his work at Apple.

  • I first met Steve in 1975.

  • He had recently returned from India.

  • He's way ahead of his time.

  • He wasn't the typical teenager.

  • He asked questions that were a lot more serious

  • than the normal 20-year-old.

  • He was looking to understand the true nature of things,

  • and I think he came to the zen center

  • To continue his search.

  • Steve was very much taken with Zen, Zen Buddhism.

  • Zen represents the relationship between things,

  • things of the world.

  • In zen, it's expressed in the art.

  • You see it in flower arranging, Ikebana,

  • you see it calligraphy, you see it in artworks.

  • Steve was very much taken with that

  • and especially calligraphy.

  • He noticed the way the lines and the spaces had a relationship.

  • I think his genius was being able to take the principles

  • of zen and incorporate it into the products

  • that came out of Apple.

  • Jobs freely acknowledged how these outside influences

  • had affected him.

  • He was always trying to look for external references

  • and external influences,

  • and he'd talk about, you know, his Mercedes was beautifully designed

  • because those German guys were thinking beautiful thoughts, I guess.

  • He loved aphorisms.

  • You know, Picasso said, "good artists copy,

  • great artists steal,"

  • and he loved to say that.

  • He was the guy who came with

  • "something would be insanely great."

  • What does that mean?

  • Much of what Apple did was built

  • on the efforts of others.

  • A 1979 deal gave him access to Xerox technology,

  • one thing blew him away, a prototype mouse.

  • He gave his own team orders to make one, only better.

  • "You got to build it for less than 15 bucks,

  • "it's got to last two years,

  • "I want it to work on the desktop,

  • "a normal formica desktop,

  • and I also want to be able to use it on my jeans."

  • As I left the meeting headed out to my car,

  • I was thinking, "does this really make sense?

  • Is Steve crazy or is there something here?"

  • If Steve wanted something,

  • his team just had to innovate,

  • so for dean n at meant a trip to the drug store.

  • As I entered Walgreens,

  • I had in my mind most importantly was,

  • "where do I find these spheres,

  • these balls to be a part of the mouse?"

  • And I had thought about the underarm deodorant

  • as the right solution.

  • And I emerged with some roll-on deodorant

  • and a butter dish.

  • And as you can see here, there are of course

  • different sized balls,

  • depending upon how it is applied.

  • Not only that, but then, once I had the balls,

  • I said, that's a quick way to have a structure

  • to put around the ball so that I can start interacting with it?"

  • I remember going to the house wares area,

  • and I found a butter dish which was about this big,

  • and that became the beginning part

  • for the mouse, as I felt it.

  • So I used the butter dish, the roll-on ball

  • and was able to create a prototype.

  • It's hard to believe that in a design so small

  • as something that fits in your hand

  • there could be much controversy around it,

  • but it turns out there was one major controversy,

  • which was how many buttons should there be?

  • The original Xerox PARC had 3 buttons,

  • and there was a great debate about how many buttons were right,

  • and Steve always had the notion of simplicity.

  • The magic of Apple products is simple.

  • There was one button, and it's magic.

  • From the early days, one man influenced Steve Jobs

  • more than any other, his friend and rival Bill Gates.

  • Apple's history interweaves with Microsoft's.

  • Their CEOs gave a unique interview

  • to journalist Walter Mossberg.

  • It was to my knowledge the only time

  • they ever got onstage together to submit themselves

  • to an extended interview with journalists.

  • Their interview gave Walt unparalleled insights

  • into the dynamics of their relationship.

  • But then there was a floating...

  • From the start, Gates was overshadowed

  • by the more polished, confident Jobs.

  • I made... I...

  • Let me tell the story. So Woz...

  • I'm not fake Steve Jobs.

  • If you saw them together, Steve always dominated the conversation.

  • In part that's because I think Bill was always fascinated by Steve.

  • He was a real observer, and he would just look at this guy and say,

  • "what the heck is going on here?"

  • We've kept our marriage secret for over a decade now.

  • He admired Steve for his ability to interface with people,

  • connect with them, you know, affect them.

  • They were partners, you know, for a long time.

  • The very first Apple II computers had Microsoft software in them.

  • But while the banter was good-natured,

  • the rivalry between the two was deep-rooted.

  • I personally can attest to having heard

  • each of them say very nasty things about the other

  • off the record in private over the years.

  • I think the antipathy partly grew out of two things.

  • On Jobs' side, he believed that Microsoft

  • had stolen the basic ideas in the Mac.

  • From the point of view of Gates, I think,

  • he found Jobs difficult to deal with.

  • Steve is so know for his restraint.

  • I think Gates felt that Jobs got more credit

  • than he might have deserved as being the great technologist.

  • Neither person is hugely likable.

  • Certainly Steve Jobs is an acquired taste,

  • and so is Bill Gates for that matter.

  • Um, they both have their moments.

  • Bill Gates is a a better friend than Steve Jobs,

  • but Steve Jobs is more fun than Bill Gates.

  • Jobs had glamour and dynamism.

  • By the mid 1980s, he was one of the richest

  • self-made men in America.

  • He was just 29.

  • People are going to bring them home over the weekend

  • to work on something Sunday morning.

  • They're not going to be able to get their kids away from them,

  • and maybe someday they'll even buy a second one

  • to leave at home.

  • Which made him a natural subject for "playboy."

  • Interviewing Jobs was a unique experience

  • for writer David Sheff.

  • The phone rung one day,

  • and it was not a PR person who called,

  • but it was Jobs himself, and it really was

  • an indication of the way that he did business

  • and really continued to do business.

  • Apple was very different. The second you walked in the door,

  • you felt like you were in a completely new environment.

  • The conference rooms instead of, you know,

  • of number 103c were called Da Vinci and Michelangelo

  • and Picasso, and indeed it was Picasso

  • that I was escorted to to see Jobs for the first time.

  • As the two got Toto know each other,

  • Sheff realized he had a front row seat

  • on what was then an unimaginable technological future.

  • Steve started drawing on a place mat.

  • We went back and forth, and basically by the end

  • of that constructed what looks exactly like an iPad.

  • Steve said this machine,

  • this small device as big as a book,

  • would allow us to keep in touch with one another,

  • it will replace the telephone and would replace bookstores.

  • He saw it as a reader on this very small device

  • and read it with editing capacity, note-taking capacity.

  • I mean, he really envisioned the iPad almost 30 years ago.

  • Jobs and sheff quickly became close friends.

  • Through the late sixties and seventies

  • in very similar ways, gong through some of the counter culture,

  • you know being, influenced by some of the eastern mysticism,

  • buddhism, the LSD culture, Timothy leary.

  • Turn on, tune in, rock out.

  • He was always so excited about everything,

  • and we went to movies together,

  • and we went to the opera together,

  • and he could talk about everything,

  • and he was this incredibly giving, loyal friend.

  • When I was having a hard time, we'd be on the phone,

  • he'd drive up from silicon valley,

  • take me out to dinner, hang out,

  • and take walks with me, and, um, that's pretty rare.

  • In 1984, they visited the home of Yoko Ono

  • for the ninth birthday party of Sean,

  • her son with John Lennon.

  • Jobs took along a birthday gift that fascinated

  • not only Sean but the whole star-studded guest list.

  • Steve opened it up, pulled out what was

  • one of those first Macintoshes off the assembly line,

  • set it up on the floor.

  • Sean was down on the floor with him, Steve turned it on,

  • put macpaint in there.

  • It took him about two seconds to show Sean how to deal with it,

  • and Sean pretty soon was drawing pictures.

  • Later Steve told me it was one of the first times

  • he'd watched a child with a Mac.

  • Eventually I sort of became aware that there were some people who'd

  • come in to the room, and I looked over my shoulder,

  • and there was Andy warhol.

  • So there was this great moment that I'll never forget.

  • Andy warhol gets down on his hands and knees

  • with Sean on one side and Steve on the other side.

  • I member that warhol would pick up the mouse,

  • and instead of gliding it along the floor,

  • the tiled floor in Sean's bedroom,

  • he would sort of pick it up and was trying to figure out

  • how to make it work, and Steve very patiently

  • would sort of lower his hand down and say,

  • "no. You kind of push it along."

  • So Andy sort of fooled around with it,

  • and he was completely mesmerized.

  • I mean, when he zoned in on something,

  • the rest of the world disappeared,

  • and that was what it was like watching warhol

  • in front of a macintosh for the first time.

  • And then he got this big smile on his face, and he looked up.

  • He said, "I drew a circle."

  • And it was great.

  • Life had been good for Steve Jobs.

  • He was worth a million dollars when he was 21.

  • He was worth $10 million when he was 22.

  • He was worth $100 million when he was 23 years old.

  • So he knew nothing but success, and when you're 23 years old,

  • you're worth $100 million,

  • you are pretty damn full of yourself,

  • and that's what Steve became, and so he had huge ambition.

  • But in 1985 at the age of 30,

  • his charmed run of luck was about to come to an abrupt halt.

  • Seeking someone to help run his rapidly expanding business,

  • he hired in Pepsi executive John Sculley.

  • President John Sculley admits Apple will be

  • just another personal computer company unless macintosh

  • becomes an industry milestone in the n nt 100 days.

  • There was kind of a love affair at the beginning.

  • I mean, Steve really trusted him

  • and really saw a kindred spirit,

  • someone who would help him build Apple.

  • His love was Apple.

  • He envisioned being with Apple for his life.

  • He said, "but that doesn't mean there won't be periods

  • "when I will leave and I will do other things

  • and my life will weave in and out of Apple."

  • Once again, Jobs' foresight was spot on.

  • Two years after Sculley arrived at Apple,

  • the love affair turned sour as company profits faltered.

  • Steve was never fired from Apple,

  • but he was ostracized and demoted

  • and put in an office in an empty building,

  • and after that he... He resigned in 1985

  • and then immediately sold his more than 6 million shares...

  • He was the largest single shareholder of Apple at the time,

  • and sold his stock at a bad price

  • and didn't get as much money as he should have

  • or could have had he done it smartly, but he was angry.

  • He felt so betrayed, so angry, so disillusioned

  • that Sculley was, in his mind, at least part of

  • if not the ringleader in what he viewed as a coup

  • to remove him, and Steve was pissed off,

  • and he was really pissed off about Sculley

  • because he brought Sculley in and trusted him

  • and then felt betrayed by him.

  • So he sold his stock and he went off,

  • took his tens of millions of dollars

  • but not hundreds of millions of dollars

  • and started a new life.

  • But there were still people willing to back him

  • with hard cash.

  • One of them was self-made texan billionaire

  • and former presidential candidate Ross Perot.

  • He saw how wounded Jobs had been by Apple.

  • I think at first it was a tremendous disappointment,

  • which I can certainly understand.

  • Secondly, he picked himself up, dusted himself off,

  • and started all over again with very little hesitation,

  • and I really admired that.

  • You know, otherwise you could sit around in a dark room

  • and sulk about it, but that's not Steve.

  • Steve started a company called NeXT

  • to do a computer that was gonna be what he thought

  • Apple should have been.

  • Uh, to aim it at the education market because they...

  • Apple had had conspicuous success in education.

  • There were some people he could steal from Apple

  • to market to that segment,

  • and he thought starting small made sense.

  • But even starting small needs big money.

  • I invested $20 millions in NeXT.

  • He contacted me, asked me to be a principal investor

  • and to serve on the board with him,

  • and I agreed to do it just because of my support for him,

  • and there was no question in my mind that if he...

  • If he wanted to do it, it would get done.

  • He's great with attracting and motivating

  • the best of the best people.

  • He's great at encouraging men to be creative

  • and come up with new ideas and not just be little robots,

  • which many big companies just want you to be a little robot

  • and do what you're told to do,

  • and the last thing they want to hear from you is a creative idea.

  • Steve loved those creative ideas,

  • and that was a magic part of the success of NeXT.

  • A new Steve Jobs was rising out of the ashes

  • of the boardroom battle at Apple,

  • and this time he was ruthless.

  • He invested $5 million capital in a corporation called Pixar,

  • and he took 70% of the company, and the employees took 30%.

  • Steve kept investing because we would run out of money

  • and he did not want to be embarrassed by failure

  • after having been booted out of Apple,

  • so he would put more money in

  • and take more equity away from the employees.

  • So over the course of about 4 or 5 years,

  • he owned it all.

  • Alvy quickly felt he was losing control

  • to the new master.

  • I would look at my employees looking at Steve,

  • and I realized they're in love.

  • They're just looking up at him with big Doe eyes

  • just soaking in everything he's saying

  • as if it was true, and it wasn't.

  • So you can see that it was very disruptive.

  • Our management style was to be two hours away from him,

  • try not to have him come into the building.

  • Standing up to Jobs could be a painful experience,

  • as Alvy found out in one memorable boardroom meeting.

  • He turned on me, total street bully,

  • in my face, scream... We wer... and I went crazy.

  • I'd never been there.

  • I don't ever want to be there again.

  • That's the reason I got away from him.

  • We were screaming at each other in full bull rage

  • with our faces about that far apart,

  • and during that... So he was insulting

  • my southwestern accent.

  • It was just street bully stuff.

  • I ill don't know what happened.

  • Something broke. And during this face-off...

  • Literally a face-off...

  • I marched past him and wrote on the whiteboard.

  • Now it was unspoken rule...

  • Which I hate, unspoken rules...

  • That only he could sit in front of the whiteboard

  • and only he could use it.

  • Nobody had ever tested it,

  • but at this point, I tested it.

  • I marched past him and I wrote on the whiteboard,

  • and he said, "y-y-you can't do that.

  • And I said, "what? Write on a whiteboard?"

  • And he stormed out of the room,

  • and then I was in shock for the next week or moths.

  • I just didn't know what had happened.

  • Everyone in Steve Jobs' life went through 3 phases...

  • They were either being seduced, ignored, or scourged,

  • and it all depended upon whether he needed you or not.

  • If he needed you, he was your best friend,

  • and he would seduce you,

  • and then you would work like a dog,

  • and if you weren't working hard enough, he would scourge you,

  • and ultimately he would throw you away.

  • On the personal level, it was not fun,

  • it was not the way I want to be treated by another human being.

  • Steve ultimately betrayed everyone.

  • And some said the new Steve Jobs wasn't afraid

  • of claiming l the credit, too.

  • Disney took "toy story" and another one

  • of their movies to new York for the critics to see,

  • and the critics just... They didn't even look at the other movie.

  • They just went nuts when they saw "toy story,"

  • and they came back and basically told Steve

  • that it was going to be a huge success,

  • and that's when he... that's the point his ability to see

  • something spectacular is about to happen.

  • He just moved just in and exploited that right to the hilt,

  • and I must say he did a great job.

  • He became a billionaire from it.

  • Awesome.

  • So Steve's genius is to move when he has a good idea.

  • I don't think they're necessarily his ideas,

  • but, boy, does he know how to move

  • and market them like crazy.

  • He the world's genius marketeer,

  • including of his own self-image.

  • But the best was yet to come for Jobs.

  • Apple was in trouble.

  • They wanted him back.

  • They were begging him to come back

  • because they knew he could fix it,

  • and he did come back, and he fixed it,

  • and the rest is history.

  • One man who witnessed Jobs' return to Apple

  • was friend Walt Mossberg.

  • He came back to Apple, and the company was almost dead.

  • Literally. It was 90 days from going bankrupt.

  • He said to the people at this very demoralized,

  • almost out of business company,

  • "we're not looking backward.

  • "I don't really care that we once had

  • "the first successful personal computer.

  • "I really don't care that we were famous and successful.

  • "We're not anymore, and this is where we're starting from,

  • and this is where we're moving."

  • And so when you see the second coming of Steve Jobs and Apple,

  • Apple went from being a wide-open and wacky company

  • to be a very disciplined company

  • that understood its financials

  • at a level that few companies do.

  • That's because Steve thought of every dollar

  • as being his every dollar.

  • They have resolved these differences in a very, very...

  • It was an investment from Bill Gates

  • that ultimately helped to save Apple,

  • but when Gates made a a live appearance with Jobs

  • to explain the deal, it didn't go down well

  • with the loyal Apple audience.

  • Bill Gates was actually onstage rescuing Apple, rescuing Apple.

  • He did two things.

  • He gave them $150 million for which he got

  • nonvoting stock that expired

  • after a certain number of years,

  • and he promised to keep producing Microsoft office,

  • the macintosh version, for, I think, 5 years,

  • and so he was onstage rescuing Apple,

  • and yet the acolytes who were filling the room

  • had learned to hate him.

  • They treated him as, you know the, devil,

  • the antichrist, and they booed him.

  • But Jobs with his eye ever on the bottom line,

  • had a different view.

  • There were too many people at Apple

  • and in the Apple ecosystem playing the game of

  • "for Apple to win, Microsoft has to lose,"

  • and it was clear that you didn't have to play that game

  • because Apple wasn't going to beat Microsoft.

  • Apple didn't have to beat Microsoft.

  • Apple had to remember who Apple was.

  • It was just crazy what was happening that time,

  • and Apple as very weak, and so I called Bill up

  • and we tried to patch things up.

  • I think he learned to be a better businessman.

  • I think he learned a little more humility.

  • Steve really changed in a number of ways,

  • and he changed primarily because of failure.

  • Failure affected him, and he learned from.

  • Jobs created a brand-new product at Apple, the iMac.

  • I think there was a decision to look different.

  • Remember, their motto immediately after his return was "think different,"

  • and he didn't say that because he didn't believe it.

  • He really did want to think different,

  • and they would have to appear different

  • to show that they were thinking different.

  • The pair joked about the relationship

  • between "Mac Man" Jobs and "PC Man" Bill Gates.

  • PC guy is great but not a big heart.

  • His mother loves him.

  • His mother loves him.

  • PC guy is what makes it all work actually.

  • All right.

  • It's worth thinking about.

  • The truth about Bill Gates is a brilliant man

  • who you could... and I did talk to for long periods about the future.

  • He could think quite intelligently about the future,

  • but the way Microsoft worked

  • as a business was far more incremental than Apple.

  • All the while, they were working on some big leap,

  • and Microsoft tended to do the incremental stuff

  • almost all the time.

  • What's Steve's done is quite phenomenal.

  • His ability to always come around

  • and figure out where that next bet should be

  • has been phenomenal.

  • Apple literally was failing

  • when Steve went back and re-infused

  • the innovation and risk-taking

  • that have been phenomenal.

  • So the industry has benefited immensely from his work.

  • We've both been lucky to be part of it,

  • but I'd say he's contributed as much as anyone.

  • I think he built the first software company

  • before anybody really in our industry

  • knew what a software company was

  • except for these guys and that was huge.

  • Bill Gates is a brilliant man.

  • He did a lot for the world in technology.

  • And he is now doing a lot for the world in philanthropy,

  • and I think highly of Bill Gates,

  • but...Of the two of them,

  • the one that took the bigger risks

  • and changed the game more often, it was Steve...

  • It was Steve Jobs.

  • I'd give a lot to have Steve Jobs' taste.

  • He has natural...

  • It's not a joke at all.

  • I think in terms of intuitive taste

  • both for people and products,

  • the way he does things is just different,

  • and I think it's magical.

  • Despite their rivalry, in this joint appearance

  • after Jobs had been diagnosed with cancer,

  • they displayed a healthy respect

  • and even affection for one another.

  • I think of most things in life as either

  • a Bob Dylan or Beatles song,

  • but there's that one line in that one Beatles song,

  • "you and I have memories longer than the road

  • that stretches out ahead,"

  • and that's clearly true here.

  • That's sweet

  • I think we should end it there.

  • It was one of the highlights

  • of my journalistic career to be there.

  • Thank you very much

  • Thank you so much.

  • In fact, we were quite taken aback

  • by the standing ovation and seeing some of the people

  • from where we were sitting onstage actually shedding tears.

  • It sounds strange, but it was actually an emotional thing.

  • So I can move this with just a touch anywhere I want.

  • Steve Jobs, now at the peak of his creative genius,

  • was leading Apple to the peak of its creative success.

  • The key to the success of the company

  • was in moving beyond the computer,

  • was in seeing how the microprocessor

  • was getting so cheap that it could be applied

  • to other consumer electronic devices.

  • Innovative new products poured

  • in a seemingly endless stream

  • from Apple's development laboratories,

  • pouring a stream of cash into Apple's coffers.

  • 250 million or a billion or however many iPods are out there

  • are what built the Apple of today, not the Mac.

  • Approaching the age of 50,

  • barely a quarter of a century after making

  • his first million greenbacks, Jobs was worth $2.3 billion.

  • Now he picked up the pace of Apple's evolution.

  • Computers? They were yesterday's news.

  • He was conquering the world of music.

  • Great new products.

  • Jobs was hurting his competitors.

  • iTunes pretty well killed off the music store,

  • and virgin mega-stores, you know, have slowly

  • been disappearing around the world.

  • Half a million songs are downloaded

  • on iTunes every day,

  • in many cases changing artists' lives.

  • Hip-hop group the black eyed peas were asked

  • to star in an iTunes commercial.

  • They later became the most downloaded band on iTunes,

  • but at the time, they didn't understand

  • this new cultural phenomenon.

  • They said, "hey. They want to use a black eyed peas song

  • for an iTunes commercial,"

  • and I said what's iTunes?"

  • And they said, "they're not paying much,

  • but they're going to give you guys iPods."

  • "What's an iPod?"

  • This is the new iPod Nano.

  • But Jobs' influence on the music industry

  • went far beyond simple star making.

  • Way before iTunes, Steve Jobs has been

  • a part of music because every major studio

  • has a Mac computer in it.

  • I mean, the Mac computer is an artist's computer.

  • Musicians are still important,

  • but people like Steve Jobs are uber, uberimportant.

  • They bought CDs, and they want to buy downloads.

  • People don't want to rent their music

  • Life in Apple's orchard

  • had never been more fruitful.

  • Then Steve Jobs learned he had cancer.

  • A standing ovation for Apple ceo Steve Jobs

  • as he greeted the public for the first time

  • in more than a year.

  • He carried on working, but the years that followed

  • were a roller coaster of hope and despair.

  • Most poignantly he was asked

  • what the next few years might hold.

  • The future is long.

  • Ha ha ha!

  • The last few years have reminded me that life is fragile

  • um, you know...

  • Finally he withdrew from public life.

  • Only his closest friends saw how he was coping

  • with the threat of an early death.

  • Steve Jobs loved to take walks.

  • He did a lot of his thinking and his talking

  • with his close friends like Larry Ellison

  • and a number of other people that he was friendly with

  • in silicon valley, and he would go

  • on these long walks sometimes around Palo Alto,

  • where he lived, and sometimes in other places.

  • It just was his preferred method of thinking

  • and daydreaming ideas with people.

  • One day I was out in silicon valley.

  • He found out about it, and he conveyed to me

  • that he would like me to come over to his house,

  • and this was just after his liver transplant,

  • which as we all know is a very serious kind of thing

  • that takes a lot of recovery,

  • and he wanted me to come over

  • and just talk about industry gossip

  • in a way or events that had gone on

  • since he'd been kind of out of action.

  • He was very frail.

  • We talked about his health,

  • and he talked about how he felt he was recovering,

  • and in the middle of this, he said, "let's go for a walk,"

  • and I said, "really? Really? You're sure you want

  • to go for a walk?"

  • We're about halfway to the neighborhood park,

  • and he stops, you kn..

  • He wasn't gasping for air or anything,

  • but he was not well-looking man,

  • and I said, "Steve, why don't we go back to the house?"

  • And he smiled or chuckled, and he said,

  • "no. We're not going back to the house.

  • "I just need a minute and then we're gonna go on to the park

  • "because that's my goal.

  • "I set a goal every day, and my goal now

  • is to get to this park."

  • I said, "you're sure?" And he said, "yeah."

  • So we walked to the park, and, you know, he was fine.

  • We talked by the way the whole way.

  • We were dog what he does on walks,

  • which is we were talking about different things,

  • and we got to the park, and we sat on a bench,

  • and we talked about... In the park,

  • if I remember correctly, we actually talked

  • more about life and health and... you know,

  • I had had a heart attack some years before,

  • and he was lecturing me about that,

  • and I was sort of lecturing him, as well,

  • about work/life balance and all these things,

  • and then we got up and walked back

  • and talked some more.

  • And the last thing he said to me was

  • "you know, Walt, you and I have been

  • "through lots of adventures over the last 15 years,

  • and we're going to have some more adventures to come."

  • We never did.

  • On October 5, 2011, Steve Jobs died.

  • The next day, his closest friend and colleague

  • Steve Wozniak paid his own tribute.

  • I'm going to miss the chance to go to him

  • and just sit down and share just person to person.

  • How much fun we had... ohh...

  • How much fun we had in those days

  • doing things together.

  • You lose it, you can't ever go back

  • and just have those conversations

  • that make us both smile.

  • As the world mourned, the most fitting tribute

  • came from one of Steve Jobs' young fans.

  • 19-year-old Hong Kong-based design student

  • Jonathan Mak Long created an image

  • on his Mac that went viral around the world.

  • There was no real research behind it.

  • I just messed around on my computer,

  • and it just happened.

  • It made sense to incorporate his silhouette,

  • his profile into the logo.

  • It's gotten around 200,000 responses on my blog.

  • Some people have said to me that the logo actually

  • made them cry, and I thought it was

  • a really strong reaction to have,

  • but it made sense because Steve Jobs

  • had such a great impact on our world.

  • He wasn't just this person who made all these great gadgets.

  • He actually changed the that way we communicate.

  • When you grow up, you tend to get told

  • that the world is the way it is and your life

  • is just to live your life inside the world,

  • try not to bash into the walls too much,

  • try to have a nice family life, have fun,

  • save a little money.

  • How amazing is it that we live in an era where his legacy

  • will transform people's lives and experiences of technology

  • for the foreseeable future?

  • This single individual gave us the original Apple,

  • the macintosh, and Pixar

  • and the iPod and the iPhone, iPad.

  • That is astonishing.

  • Steve Jobs created the most respected brand in the world

  • and shook up a whole industry,

  • and he did it with a lot of panache and style,

  • and, you know, great respect for him for it.

  • Life can be much broader

  • once you discover one simple fact,

  • and that is everything around you that you call life

  • was made up by people that were no smarter than you.

  • The facts are the story of his life,

  • the story of his successes, the story of his achievements,

  • the stories of the great things he did

  • for other people continue to go on because

  • that's good for our country,

  • it's good for the nation, it's good for the world,

  • and it's also good for the people.

  • Of course, that's what it's all about.

  • I think the world will miss Steve Jobs.

  • He took stuff to a new place,

  • and I do identify with that.

  • It's exciting when you do that,

  • so I do find the excitement of that,

  • and he also made things that were beautiful,

  • great to touch, great to hold, good to look at,

  • and different colors.

  • The minute you understand that you can poke life

  • and actually something will...

  • You know, if you push in, something will pop out

  • the other side, you can you can change it,

  • you can mold it,

  • um, that's the most important thing.

  • There's one thing on which everyone agrees...

  • Steve Jobs left a legacy that has changed the world.

  • He had the ability to think up new ways

  • of doing things, not just improve what we have,

  • do a better version of something,

  • but do it in a totally different way

  • that the world would swing towards.

  • And so we fall in love with Steve because he gave us

  • these toys that were not only fun but really useful. Wow!

  • It's upended industry after industry,

  • it's forced everyone else to follow in his path,

  • and it has touched billions of people.

  • He will be regarded as the person who unlocked

  • the creativity of a whole generation.

  • He's changed the way we look at computers, phones,

  • how we share, interact.

  • He's going to inspire a whole new generation.

  • A 5-year-old 20 years from now is going to create and design

  • and invent and define a world totally different

  • than the way we see it now,

  • and it's going to be because of Steve Jobs.

  • Even then he had this ability to bridge

  • a very intellectual world of high technology

  • with something that everyone could relate to.

  • Here's a guy who revolutionized the computer industry,

  • the music industry, the motion picture industry,

  • the telephone industry... There's 4...

  • And maybe more, I don't know,

  • but certainly those 4,

  • and if you compare him with Edison,

  • well, there was the electric power industry,

  • the motion picture industry, and the music industry.

  • Edison only had 3.

  • That's impact.

  • To find out more about Steve Jobs

  • and watch the program again online, go to pbs.org

  • Made by Mikhel for subtitulos.es ==SPREAD THE WORD==

Steve Jobs was a genius of the modern age.

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賈伯斯-最後一件事 完整紀錄片 Steve Jobs One Last Thing (HD)

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