These are fire, dawg.

This is the SpongeBob Nickelodeon Nike Kyrie 5 Sneaker Pack.

Money, you know, it's very expressive,

very loud, but also, you know, to the point.

Patrick and SpongeBob, the yellow and pink.

They mesh very well together.

They're best friends, they do everything together,

but they're literally total opposites.

A man on an island by himself, Squidward the musician.

Really an introvert, but also an extrovert at heart.

And we have Sandy, she brings the happiness to the sea.

She's the outside thinker.

She's a true representation of just being a unique individual.

There's Mr. Krabs, pattern leather red with a one eyed Plankton.

Red's my favorite color, so it had me right away.

They have taken something from that animated world

and made it come to life on a shoe.

On every shoe there's... there's something special on the tongue.

"Secret Formula, Krabby Patty."

This sneaker pack is a lot bigger than obviously just putting out the shoes.

It's the connection they have to the youth

and passing down some timeless gems.

You got it, you got it, good job!

I love SpongeBob because he's a hero and who doesn't wanna be a hero?

And learn from not only your friends, but learn from yourself.

He embodies the essence of going out and just being free.

I was glued to my TV when the first episode of SpongeBob aired.

The connection to SpongeBob and Nickelodeon is still there.

This, for me, is 20 years in the making.