- What's up?

This is John from John Branch IV Photography

and we finally got the official announcement

of the Fujifilm X-T4.

So I am so, so hyped about the X-T4

and I've already pre-ordered mine

but since it's been announced

I've been getting a bunch of questions

from you all of if you should upgrade

to the X-T3 or to the X-T4.

So what I wanted us to go over today

are three reasons why I believe

you should upgrade to the XT4.

Also if you haven't yet go ahead and hit that subscribe

if you want to see more Fujifilm camera information

and also learn about running your own photo business.

But let's go ahead and jump into these reasons.

First off what probably the most obvious one, Ibis.

So Ibis and the X-T series is something

we've been waiting for for a long time

since the X-H1 had it.

As a still shooter this is gonna enable you

to shoot in low-light easier

without getting any camera shake.

However, keep in mind that you don't want your shutters

to be too low because you will get motion blur

on your subjects.

So if you're mainly doing sessions

where you're photographing people,

you still want to keep your shutter speeds pretty high

but the Ibis is gonna help a little bit with that.

Also, if you do video at all, like I do,

Ibis is a much welcomed addition.

Being able to handhold most of my shots

and not having to bring a huge gimbal

with me all the time is gonna be a game changer.

This is hands down one of the main reasons

to switch over to the X-T4.

The second reason to upgrade to the X-T4

is gonna be the flippy screen.

So for anyone who's doing dual video and photo,

the flippy screen is gonna be absolutely amazing.

So for me personally,

not only am I doing weddings

but I'm doing content like this here on YouTube

and having a flippy screen is so welcomed,

not only am I gonna be able to vlog

but when I'm traveling I don't have to bring

an extra monitor or screen with me

when I want to maybe record

when I'm in my hotel room or something.

Now I'll be able to face the screen towards me

and set up my composition

rather than the janky way that I'm doing it now,

which is like taking two second video

to make sure that I'm actually in the frame,

looking at it and then going back over and be like,

"Okay, cool."

And then go.

It's just, it's so much.

So the flippy screen is gonna be an awesome addition.

If you're someone who creates

any type of video content at all,

this is just a game changer and no question,

you should go ahead and pre-order it.

Now for people who mainly shoot stills,

honestly I'm kind of half and half on the flippy screen.

And make sure to check out my video up here

about the three reasons why not to upgrade

to the Fujifilm X-T4 for more information on that.

And last but not least is the additional battery life.

So as we all know mirrorless cameras are known

for having the worst battery life around,

but the X-T4 has a new battery

which almost doubles the size of the old batteries.

Now I do pretty fine on my wedding days

with the battery grip and two additional batteries

but with the new battery,

it sounds like I'll be able to get through a whole day,

especially with the grip

and not even have to change my batteries.

Also while shooting video,

the larger battery is going to be much needed.

Currently if I'm shooting without my grip on my X-T3,

the batteries run out so quickly

and having to change that like every five seconds

is just super annoying.

So being able to have a longer battery life

while shooting video is going to be much needed,

so that you don't have to change your batteries

as often and you can plan that out

a little bit better.

So the Ibis, the flippy screen and the battery life,

I think, by itself is more than enough

to upgrade to the X-T4,

but let's throw in a couple of honorable mentions.

So one huge thing for me,

especially as someone who shoots stills and video,

is the fact that they've separated fully,

just fully separated video and stills within the menu.

Now there's one little dial

that you can just quickly switch

between stills and video,

and when you do that it's gonna change the menus as well

and have everything separated.

This is really, really awesome,

especially if you're trying to do something

where you shoot real quick a couple photos

and then shoot some video.

If you had a chance to check out my behind the scenes

at the engagement session,

that's exactly what I did for that.

I shot the whole session and stills,

and then at the end of the session

I went ahead and recorded some quick video.

Not only was that video handheld,

which I don't know how I pulled off such smooth video,

but with the Ibis and having the video section separated,

it would be so much easier for me

to just go ahead and flip it to video,

have the settings set there

and then go ahead and record things

at my engagement sessions.

Also something else that not a lot of people

have been talking about,

but the fact that it has a white balance priority

where you can prioritize white within the white balance.

So a lot of times when I shoot in auto white balance,

it really has no idea what it's doing,

which is a great reason to shoot in Kelvin

but with this new auto white balance,

it sounds like it's gonna be able to do a better job.

So for a still shooter,

I think that is a huge plus to upgrade to the X-T4.

So I hope these reasons to upgrade to the X-T4

were helpful for you.

What do you think?

Leave it down in the comments below.

Are you gonna upgrade to the X-T4?

Are you cool with your X-T3?

Are you not on either and you're gonna wait

for the deals on the X-T3?

'Cause I can tell you right now

they're selling it on B&H

for like 1,300 bucks with the grip,

so that's a really great deal for a brand new X-T3.

Yet again let me know in the comments

what you're gonna do, if you're pre-ordering or not.

Thanks again for hanging out on the channel

and don't forget to hit that subscribe

if you want to see more information

about Fujifilm cameras

and running a photography business,

and I'll catch you all next time.

All right, peace!

(uplifting music)