Name: 誰是創業者？速成商業 - 創業#1 (Who Even Is An Entrepreneur?: Crash Course Business - Entrepreneurship #1)
Uploaded: 2021-01-14T10:29:34.000Z
Duration: 13 min 2 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

The word “entrepreneur” seems to be thrown around everywhere for everyone doing anything.

It's used to describe celebrities and business tycoons like Beyoncé, Elon Musk, Marie Kondo,

But your brother who keeps bringing up his idea for coffee-flavored toothpaste might

Entrepreneurs pop-up in all types of industries and can have widely different backgrounds.

Some build personal brands, while others work tirelessly on a physical product they believe in.

Really, anyone can be an entrepreneur, given an idea and the right tools to develop it

Together, we'll develop our business acumen and learn the importance of grit, determination,

I'm Anna Akana, and this is Crash Course Business: Entrepreneurship.

Some people define an entrepreneur with buzzwords like “trailblazing,” “innovative,”

“problem-solving,” “passionate,” and on and on.

These might all be traits that entrepreneurs can strive for.

But, at its core, an entrepreneur is someone who sees a need and takes on the financial

risk to start a business to fill that need.

That may sound kind of vague, but that's kind of the point.

Unless you, like, start a business to sell cookie cutters.

In which case, yes, there is a cookie-cutter entrepreneur.

Your idea might take the form of a physical product with a physical store -- called a

In Montana, Charlie and Barbie Beaton of Big Dipper Ice Cream

took their passion for locally made ice cream from one shop in downtown Missoula to appearing

Or instead of a tangible product, your venture might be a national empowerment network.

GirlBoss New Zealand was founded by 20-year-old Alexia Hilbertidou after she was the only

Her goal is encouraging high-school-age women to pursue STEM and leadership careers.

Or you might set your sights on an international online media empire, like Arianna Huffington,

She founded her site (with partners) as a friendly alternative to news aggregators.

And she eventually sold it to AOL in 2015 for $315 million US dollars.

It's clear that entrepreneurs come in all flavors.

I mean, according to the Global Entrepreneurship Monitor, over 100 million businesses are launched

That's 11,000 per hour or 3 new businesses per second.

So instead of just defining who is an entrepreneur, since it is such a wide scope - we can instead

narrow down our definition by understanding who isn't one.

Say Congress works for Me-Wow, a feline health and fitness company.

He notices a need -- a shocking lack of cat transportation -- and comes up with the idea

for the Cat-Cycle, which he pitches to his boss.

Me-Wow immediately sends the Cat-Cycle into production because it's a genius idea, obvi

Even though Congress is using an entrepreneurial mindset, by our definition, he isn't an

The company Me-Wow actually took the financial risk to develop, produce, and sell the Cat-Cycle.

Meanwhile, Beetle sees the same need for cat transportation and sketches out the Cat-Board

in his personal idea notebook after work.

He's gained valuable experience working for Me-Wow and develops the Cat-Board in the

evenings and on weekends before striking out on his own.

Using his personal savings, Beetle commissions a prototype that he shops around to local

A few are interested and he sets up contracts with them.

As his sales begin to grow, Beetle creates new designs, but he doesn't pay attention

to what his customers like or dislike about the Cat-Board.

Because he failed to make valuable improvements to the Cat-Board for his customers, sales

It's a tough decision, but Beetle cuts his losses and sells his Cat-Board designs to

Me-Wow, which revamps his idea as the Dog-Board.

Beetle is an entrepreneur because he saw a need and

It didn't go so well because he didn't incorporate customer feedback.

But now he knows where he went wrong and won't make the same mistake in his next entrepreneurial

For a while, the classic story of an entrepreneur was someone who created one business that

like opening a new restaurant or founding a tech startup to make flashy phone games.

But that's not the whole picture anymore.

There's been a shift in the global job market that has opened the door for entrepreneurship

Specifically, I'm talking about the rise of the Gig Economy.

Contract work, called gigging, is becoming more popular and taking up more of the labor

And I don't just mean gigs like musicians and comedians hopping between open mic nights.

Instead of a long-term relationship where employees are paid salaries by the hour or

year, businesses are temporarily hiring people for specific projects.

This shift has made it financially easier for entrepreneurs to find people to get their

businesses going, without committing long-term to paying employees.

And it's allowed early-stage entrepreneurs to find flexible work to support themselves

as they develop their product or service.

This doesn't mean everyone in the gig economy is an entrepreneur, it's just given more

So a more traditional path might be joining an accounting firm right after college and

字幕列表影片播放

誰是創業者？速成商業 - 創業#1 (Who Even Is An Entrepreneur?: Crash Course Business - Entrepreneurship #1)

entrepreneur

opportunity

physical

term