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This is the man at the center of what the Justice Department says is one of the biggest College Admission scandals in history
Prosecutors say William singer also known as Rick took money from parents to get around the admissions process at elite schools
It shined a light on the extensive and sometimes illegal methods some wealthy parents use to get their kids into colleges
Singer reportedly ran the scam under the guise of his education consulting firm called the key
The website boasts about helping over 90,000 adults with life coaching and beating the odds to get into college
Two days after the scandal was made public most of the Keys website seemed to be offline
Singer marketed his guide to getting into elite universities with an extensive focus on boosting individual credentials
Selling parents and students a world where anything is possible a look at a series of videos on his YouTube page
Reveals some of the advice he dished out to students
Mikey method unlocks the full potential of your son or daughter and says them on a course to excel in life
The videos included reenactments of how his company's counselors work with kids
So I talked to my high school counselor, and he said I only need three years of sciences
Well Amanda, that would be true for some kids but not for you the schools you're applying the rigor the competitiveness of the schools
You're applying we're going to need at least four. In fact, four of all the major subject areas
Singer also pushed the idea of creating a personal brand to stand out among applicants in this video
She detailed how he coached a former student to take on the environment as her calling card
She got totally engaged in her brand and her story and her passion by
Now that she's in college
That brand is continuing this idea is also the focus of singers
2014 book getting in where he touts making a brand as a centerpiece of getting into the school of your choice
Another piece of advice from singer find the smartest kids and
Don't be afraid
Singer also told students and parents that there's no shame in getting additional assistance
But part of that may be that you'll need to get some help from the outside
singers tips on hard work as the key to success now seem ironic as the FBI's
Investigation revealed his central role in rigging the system to help people get ahead
It's unclear. If all his clients were clued in to these activities or if some were kept in the dark