Welcome back.

Now you may have noticed I'm always wearing north face gear in many of my videos, and you may be wondering why So I thought it would make a video to explain.

And you may find that this advice will help you in your personal and professional life as well.

Maybe you can get you a date.

Maybe you can get your promotion.

Because unlike most people, I've really give them fashion a lot of thought.

I thought the bother holistically.

Now, the fact of the matter is is not really north face that I'm trying to wear here.

And in fact, they're not a sponsor.

If you take a look at what I'm wearing on the inside, this is the Patagonia jacket.

So I thought it would give you a rundown about what type of clothes will make you personally and professionally successful.

Like me as a multimillion there.

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Several years ago, I used to be just like you.

I would be wearing these designer graphic T shirts, shredded jeans, and I had this philosophy that if I was gonna wear any clothes than it needed to be exciting and visible, like I didn't want to wear anything boring.

And what happened was I would go to these clubs and people would just I think they probably thought I was a player and they ignored May.

People felt uncomfortable talking to me.

I gave off the sort of strange player vibe, and when I went to the store like our mind the exchange and I would buy myself these $100 T shirts $150 pairs of jeans, I realized I looked around the store and everybody there looked like pretentious pricks, and I did not want to associate myself with any of those people in the store.

And so that's when I came to this conclusion that when you wear expensive, flashing clothing, sure is going to make you look cool, but also moving to make you look self centered and very arrogant and just really all about yourself.

Like Like look at this guy.

He just went out and spent hundreds of dollars purely on his own self image just to make himself look better than everybody else, like with a self centered and greedy, arrogant bastard.

Not to mention, I felt that this made me very unapproachable, and it was a waste of money as well.

So I backpedaled on this whole strategy about wearing flashy clothing, and I started going towards like, yep, so Gap clothing.

It's a very clean, traditional and classy look.

You're not intimidating at all.

It looks like your friendly neighbor that people can talk to.

If you go to a club and gap clothes, you'd probably be approached by all sorts of people.

But at the same time, you may be a little bit boring.

And for me, when I worked at close, it just wasn't me.

It felt way too boring.

Not to mention the quality was not very good.

Usually, after one or two washes, the clothing would be complete trash.

And so that left me for a few years, very confused about what type of clothes I should be wearing and buying now.

The other fascinating aspect about this is that fashion, I believe, is something that is defined by culture and by the people around you.

So if you think about it, why the business suits?

Look att?

Because successful rich people happen to be wearing businesses, and that's what they were.

When they go to important meetings, you associate the business suit with success.

Similarly, if you take a look at jackets, well, jackets look cool because motorcyclists happen to wear jackets as armor padding.

And because of that association, black leather jackets makes someone see more masculine cool, a little bit sporty.

And so whatever your perception of what looks good is something that another person has defined.

Usually that is Theo influencer.

So that puts me in the interesting position, because as an influence or myself, anything I wear is by default.

Going to look good is going to be considered fashionable, right?

If you take a look at the top 10 celebrities that you admire and they're all wearing pajamas, then you're probably going to think pajamas are going to look pretty cool as well.

So whenever people tell me what the where, like I should wear a white shirt and khakis, because that's going to make me more fashionable.

Well, that's really cyclical logic, because by definition, anything I wear as an influencer is going to be considered fashionable.

I defined the next wave of what is going to be considered fashionable, and the only way to make something even more fashionable is by increasing my level of success when that were certain clothing.

So whereas most people are out there imitating copying and consuming, trying to pretend that they're something that they're not or associating themselves with some other form of success.

And this sort of main victory is what they consider to be fashionable because associates them with that higher level for the influence.

Or they need to create that success on their own.

If you take a look at my clothing, for example, I'm usually either wearing my own merchandise, but you can check out in the description below.

I'm on vacation, as I don't have their own hand or eye could be wearing this Patagonia jacket this one actually received as part of ah award for a team project that succeeded very well.

You couldn't buy something like this.

So this one has some custom team logos, underside and no amount of spending money could have bought me this jacket.

I had to actually earn it.

And in terms of culture, it's fascinating to me that what may be considered fashionable in Silicon Valley could be considered complete trash fashion and say Europe and vice versa.

If you wear a suit in Silicon Valley, you may just appear to be pretentious now.

When that began traveling a lot as a digital moment, it became apparent to me that couldn't be going around with three pairs of shoes, five pairs of pens, 20 pairs of shorts and matching socks.

For all of these outfits, it just within fit inside all of my suitcase.

Not to mention I could be in the variety of environments from Code Mountains, the hot desert.

And there would be so much wear and tear on these clothing materials without very good laundry machines or hand wash areas that if I were to go around with, say, like a cashmere scarf, it would probably be ruined so fast.

That's when that began to realize that for the modern person who may be traveling a lot like a sad digital know math.

There's a certain uniform, and this is just like how astronauts may wear spacesuits for people who are on the road all the time.

There's a certain uniform for that, and that is the sort of our train type of clothing that looks okay, looks quite good, but it's also very functional and has high quality materials.

And we think about it.

I think of myself as somebody from the future.

I'm living the sort of lifestyle we're at this point right now.

At least I'm able to just travel around, go wherever I please, and I'm not really locked down in any one single house.

And this is probably the way most people will be living 50 years into the future from now.

So when you think about it, what those fashion look like 50 years from now?

What about clothing?

Will people where do you think people will still be wearing coyotes and jeans?

Probably not.

Fashion changes very quickly by then.

People may be wearing cyber kinetic suits with jet thrusters in the back, but as a part of that uniform, you may have something similar to say.

Outdoor gear which is Autrey.

Weather proof, waterproof.

Read the book materials Antibacterial Look good in any environment, from office to clipping toe hiking.

You might consider that by then we would have perfected the most perfect piece of clothing, a unification of form and function and the any piece of clothing that we have today, like ka keys and trousers and shirts that would not be considered terribly owed.

Outdated nonfunctional, not even looking good.

And you would never date anyone who would wear clothing from this era.

It would just be so to thousands.

And so, with these factors at play, I began looking at more functional types of clothing, and that brought me to brands like North Face Architects, Patagonia, Columbia and even some of the other technical clothing.

You may find that unique low or and the other brand, but to me, I kind of realized that this sort of outdoor clothing just makes you have ah, very pleasant vibe, like your outdoor active, hiking type of person.

And that's a great image to have far better than somebody who seems very self centered into clubbing all the time, like a player type of pipe or far better than the type of person who's wearing Gap Close.

He just looks very sterile and new dirt or banana Republic clothing, which kind of makes you look like a corporate slave.

And people don't really were that type of clothes and the other day, except for the work week Monday through Friday and then attempt to try to impress their bosses.

So here's why did.

One day I decided to just trash all of my dad's clothes.

My arm, mind the exchange closed my guest, Jane's my Banana Republic shirts and just replace all with north face clothing.

Patagonia clothing is fine, too, but I just thought the colors were kind of ugly Colombia.

It just seemed a little bit too cheap.

You know, this isn't about trying to save money.

I'm still out here, ready to shell out big bucks for fashionable clothing.

In fact, a lot of that this outdoor clothing is quite expensive.

So I saved my money up over a few weeks and got louder this stuff and then went to the club and I realized all the girls started talking to me and approaching me, and I managed to start getting dates and it just gave off this really nice, pleasant vibe about me, right?

And they're reflected better about who I was like I am into nature and just being outside and doing things, and I felt that I was just more approachable.

People were less intimidated when I went through in the office environment as well.

It just made me look like a social.

Both have a person who everybody wanted to be friends with.

I wasn't wearing like Banana Republic clothing like I'm trying to compete with you to see who can get the promotion.

I wasn't wearing super boring gap clothes or clubbing clothes, which would be inappropriate in the work environment.

So that kind of brought me to my current war drops.

And I just wear the same clothes pretty much every day.

The sort of breathable, soft shell type of material is good for indoors or outdoors.

It gets you the sort of self regulating temperature.

Oftentimes I just wear a T shirt with a jacket on top and yet this has done wonders for me as well.

It's just boost my overall confidence because I'm able to really act like who I am.

I'm not trying to pretend to be a fashion model or trying to be somebody that I'm not.

We consider first principles.

Why is something fashionable?

Well, usually it's because whoever first wore that outfit was quite successful and inspired people.

So when you're outfitted to perform your best and you're not trying to be somebody else, you're not trying to fit in somebody else issues.

But you are unapologetically yourself being yourself doing your thing.

I think that's going to just be the best version of yourself that you can present to the world so that'll do for me.

But let me know what your clothing philosophy is.

And if you have any suggestions for me because I'm always looking to improve, how can I make myself even more stylish?

As difficult as that may be, please give the video alike it really helped with the algorithm.