You're about to see a clip from a film I made back in 1997 on aggressive Rollerblading.

I'm David Hoffman, filmmaker, Aggressive rollerblading.

It was a big deal back then.

I think there were 22 million Pez of skates sold in 1997.

Everything looked going up.

Mostly young guys, some girls, but mostly young guys and not the big football player guys but smaller guys who could do this crazy sport.

L.

A.

Was one of the center's New York, the other center in L.

A.

Arlo Eisenberg was one of the real stars, one of the founders, one of the leaders of this new sport.

He was an out spoken, aggressive, physically small, powerful guy, and he and a guy named Brooke Howard Smith, a big, tall New Zealander.

Also an aggressive Rollerblade er founded Senate.

This clothing company, which had these ultra wide pants not my favorite, but they were really outrageous.

I got to make this documentary in 1997 because a wealthy investor in Silicon Valley, I had a son who was an aggressive role of later and also wanted to be a movie maker so The guy says to me, Could you make a movie on these guys?

I met some of the rollerbladers and they were really I thought, good guys.

OK, they were totally focused on this sport.

Nothing there.

I mean, skiers will focus on skiing and skateboarders.

We're focused on skateboarding.

So I thought I could make a movie on these guys.

They were interesting and colorful and send it at that moment was doing outrageous stuff.

There's a label you're going to hear the story of that that Arlo Eisenberg created, which exploded in the world.

And it gives a sense of the attitude.

The attitude was, you know, we're tough and that was part of the style.

When it's over, I'll tell you more about what happened to Senate.

What happened to the sport on what happened to me as a result of this movie?

The fact is, if people want to do anything in this industry, hell, yes, they have to listen to us.

You have to answer to us is a better way.

Putting senate means something.

The reason why Senate does well in the marketplace because you either like it or you hate it.

Someone is causing all kinds of controversy.

Tonight they slipped in a slogan on their clothes that reads, Destroy all girls.

So here's what all the excitement about Senate clothing designer Armel Eisenberg shows us where to find the slogan.

Destroy all girls.

Extremely angry.

I just wanted to go and pull everything off the wall immediately.

It takes a little bit of chemical imbalance to jump on rails and do some of the things that we do.

But I don't think that any roller bladers can go out and destroy a girl or kill anyone is a result of one.

These things.

Well, my friends, But I was really silly leaving for school and coming here.

California escape Often.

I beg to differ.

Sometimes I think, Gosh, I have Yeah.

And the bottom line is, if you're bringing in the babes, then you're doing something right and they're here.

So celebrity, not a celebrity.

Michael Jackson.

Michael Jordan.

Who gives a shit what girls are here?

Yeah, she's got a piece of paper.

Let's see that piercing Sure look like you just like give me this is a dirty job.

What's it prints out?

You don't know what a Prince Albert is.

I swear, when I was in high school, it was like banging a prince ever.

What do you think about What do you think about body piercing?

It doesn't have anything pierced.

Senate was never started out to make money.

We never started it as a business.

Um, we just wanted to make a difference.

When we started, it was just We wanted to make certain stuff for inline skating and everyone else that you guys are crazy.

We'll never make money at it.

We can do it.

So we decided.

You know what?

Scrap all our little money together, and we're going to make it now when you dump it over, that's the only way you can only get the wheels that the first thing that hits your hand is the tester.

Fragrance has to have that same look to me, right?

So they don't fit together.

It also has to state clearly that it's cologne.

Not so they think It's like bearing Luke.

This is a campaign that Allah has designed for the last year.

Its primary purpose is to educate kids.

What we want to happen is that when a kid sees him as competition, a they know he's on Senate, be.

They recognize him and see they want to be a part of him to be a part of Matt Matt's.

They want his autograph.

They want to buy the mat Man's wheels.

In the beginning, Senate was created, I think, or I know in my image, I wanted it to be an extension of me, Um, get some things off my chest.

But now I think Senate is more a reflection of Randy.

When we found out and he was skating at the local high school, next to be Kay's house, we looked at him like this kid's incredible, but we didn't know his personality yet, but he was just a nice kid.

We started hanging out with him and everything, and he developed to be an incredible, incredible skater today.

Good and happy.

Get ready.

Wait.

Have you ever looked like this makes a lot more money than most adults, but it's because he's highly marketable.

This is the kind of image that a lot of big companies one a half when there's a smaller wallet out of those look looking good.

They fit okay?

No, just perfect.

You want to longer too.

short because we're short looking a swimming trunks in too long.

It looks like pants the crotch if you're doing tricks.

I know, like with oversized pants.

They drop a lot anyway, but are they fine artist?

So they fit enough of your boxes were showing.

It's gotta have underwear showing we wanted.

Obviously, the reason we have the name Senate is because we want to name it sounded powerful, but also that was corrupt.

And who we thought that this, you know, embodied that expressed it perfectly.

And also we won the color of money.

My feeling and my philosophy is that art is its own justification.

I don't care what anyone's rules are.

If it's the law.

I don't That's what I think of all that.

I mean, anything, that the law is bullshit.

And I'm not gonna adhere to it.

Give me one example of how did we get here?

Okay, how do we have America?

There's always gonna be people that challenge thought on the way things are.

I agree.

I agree times right now, Tony, and it's happening and always has to happen for youth.

And if you make a conscious decision to go for and we get sued and lose the company.

But then you then you did it.

And you did it with the knowledge that that could happen.

And I want to ask our attorneys.

Jesus, Mary and Joseph.

I gotta deal with a bunch of bullshit.

I loved Rollerblading, and I knew if I loved it that much, just a kid in Texas.

I didn't know who else in the world was doing.

But I knew if I could love it that much, that it was inevitable that it was gonna be the hugest thing in the world.

Three girls advertised Beat ST Louis and that's what they're trying to do is advertised, meets Kayla and get the people familiar with lubricating their marriage.

50% of women are staters.

This show is the show is for guys.

But the women love this too, because we do it tastefully for the women doing the women enjoyed as much weight.

Brian.

All right.

Where are you from, Ryan?

From New York City.

Angela.

Angela, you are done.

Dawn, right, Karen?

I'm right.

Right way.

Our new speedskate winding.

Gonna writhe.

So what happened to send it for a while?

It boomed and then it died.

I think Sennet got bought by one of the big clothing companies, and there's still a little brand Senate.

What happened to Arlo?

Well, he's, I think he's too old escape.

But he's a designer and a successful designer, still designing all kinds of advertising and other kinds of stuff.

Brooke Howard Smith returned to New Zealand, and he became a TV star.

He now has a bunch of startups, coffee and other stuff quite successful, as is Arlo.

What happened to the film?

Well, the film runs in New York City, and it gets a kind of a big positioning at a very arty theater in New York.

And all the skaters come, the only people who come it doesn't get any audience beyond the skaters.

In fact, when I entered it in the Sundance Film Festival, the leader sends me an email and she says, Look, we're never gonna run this film.

Don't again make a film about stupid boys.

I think that's kind of sad.

In some ways, they sounded stupid, Yeah, but in other ways they were good kids doing a good thing.

I thought trying something on a lot of them became successful.

It's so good today is kind of an underground classic in the skater world, but it never got on TV.

It never got in the theater past a couple of screenings.

Today I can run clips like this for you folks on YouTube.

Hope you enjoyed it.

Hope you enjoy my perspective on it if you'd like to.

Him.

Or you can search aggressive rollerblading on my YouTube channel and you'll find lots of clips from the movie.

Thank you very much for watching Take care.