Sowhathappenedwasthefiftiesinthebusinessschoolworldinthetrainingofmanagerswhobecometheleadersinthe 10 and 20 yearslater, thefiftieswasthebeginningof a wholenewthrustinbusinesseducationcalledmarketing.
Uptillthen, itwassalesmanshipinsalesmanagement.
Andhowdoyousell?
Marketingtakes a muchlongerview, asyouknow, looksthatproductsandhow, whoandhowpeoplebuy a greatextensivemarketresearchmuchmorescientific.