Name: 霍爾馬克公司抄襲我們的賀卡創意，賺了大錢。 (Hallmark Copied Our Greeting Card Ideas & Made Big Bucks)
Uploaded: 2021-01-14T10:14:54.000Z
Duration: 10 min 41 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

情態副詞

I'm David Hoffman, filmmaker, and I'm going to tell you a story about a time in my life and a company that I started, which I'm really proud of and came in a very historically interesting time.

My production company is in a small town in Maine and I'm having a party.

And two women are at the party who we're talking to each other, and I hear what they say.

And it's when men on around women talk differently.

And it happened that at that time I was noticing greeting cards.

Now greeting cards were largely Hallmark, all nicey pretty perfect little cards.

Sweetie, Sweetie, sweetie, kind of like the 19 fifties.

And I knew that when men on around women talk differently because these women said it.

So I started a greeting card company with these women called mainline greeting cards because we were in Maine and I had these old postcards that I collected, and I said, Hey, let's print up these old postcards with some more contemporary phrases.

So his a few Walter keeping it under his hat.

That was a phrase that was on the old card, but we put it in a more contemporary typeface and then a couple that don't have anything at all like this one made in Germany in the 18 nineties or this one.

And we go to the New York gift show the New York.

If you fancy big card companies, everybody's there and our little postcards 40 of them are a major hit.

Everybody's excited about what was saying.

So we start the idea of women's cards for women by women.

We invite women around the country to send in phrases and art, and all kinds of stuff comes at us.

Hilarious stuff, including the famous Sylvia.

I bring home the bacon, fry it up in a pan and never let you forget you're a man.

That was a song at that time that woman must be on drugs.

When you want zip a man's pants, his brains fall out.

It's amazing that these cards just was so provocative.

They were selling all over the country in independent gift shops.

On we were doing really well getting Sylvia getting other great artists.

But men can't do everything you can't fake orgasms, Huge hit.

I'm gonna show you two that were really big hits.

I think it may be sold a 1,000,000 copies and another one probably one of our biggest hits.

I give good phone, 1905 photograph and I don't know, it worked.

We had 45 50 people working all kinds of news.

You're about to see a clip, and this clip was national prime time television.

When it's over, I'm gonna tell you what happened in the company.

I slipped out of my dress, turned off the lights and whispered.

Well, no one ever accused the mainline greeting card company of being traditional, the brainchild of Joyce Boas and Perry Aardman Mainline cards, our collection of humorous, perceptive, woman oriented communications.

And Joyce and Perry are laughing all the way to the bank mainline.

We started about five years ago, and it was very scary.

We had no idea what we were really in for, but the competition is very fierce.

We were working in our homes with working out of bathtubs.

We had chords in our gardens and, um, Perry and I would count 10 12 cards.

In those days, I wished I could type with my feet so I could answer the phone with both my hands.

In the beginning, This'll year, we expect to gross and 1,000,000 in sales, and it's wonderful.

The outside of the card would read behind every successful woman.

There's you charge account massive anxiety.

Start with the words because of the things that we're trying to convey in the point of view that we have messages really important way.

Look for a point of view that most women will be able to identify with.

If the card could only be sent by somebody who's five foot two and has blue eyes, then it's not a good card because it's a very limited market.

So one of the first things we're looking for is is a universality and an element that we call send ability.

You're sure that you will never, never get over him.

The greeting card industry is dominated by man, which is quite surprising when you think that women are more than 90% of the market and what comes out of those companies is very often a man's view of what a woman is in our company.

What we come out with is a woman's view of what a woman is, and sometimes we really have to reflect on that ourselves because it's been a man's world for so long that even our own view of ourselves is colored by what we've learned from men.

My name is Gertrude Clause, the elves and I would like to wish you a very merry Christmas.

I know you were hoping I'd spend the holidays with you and your delightful family.

But my doctor has insisted that I go to the mountains for my health.

They both like our cards and they read a car and they say, Oh, I have felt that way.

You'll find that marriage is the second greatest challenge.

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霍爾馬克公司抄襲我們的賀卡創意，賺了大錢。 (Hallmark Copied Our Greeting Card Ideas & Made Big Bucks)

stuff

nasty

slip

relationship