Butthere's somethingabouthardwarethatsends a messageof, likewerechanging, wereaddingsomethingthatishardtodostrictlyviasoftwarewherepersoncanholdontothinkandsay, Oh, thisisnew, Thisisdifferent.
ThisisbetterWiththepixeldevices, youtrytotellpeopleit's got a greatcameraandthey'relike, Oh, butit's a singlelens.
Like, I thinkthereisthisissuerightnowofupgradingtonewdevicesornotupgradingtonewdevicesbecauseyoudon't feelthatallthatmuchhaschangedversusthiskindofapproach, whichislikewhatwallalwaysbeendoing, likeslapanothercameraon.
Andthenpeoplearegonnalookatthenewdeviceandsay, Oh, I got a greatIt's new.
I wantyoutoknow I havethenewestphonethat's becomingharderandharderforAppletodo.
Ifyoulookat a lotoftheirpreviousversions.
10.
10 s.
We'reat a stagenowwhereit's becominghardertoprovetopeoplethatthesenewdevicesairworthupgradingtoYouneed a wayphysicallyforpeoplearoundyoutoknowwhenyouplaceitonthetableorholdittoyourheadthatit's newer, betterandyouhadthemoneytobuyit.
But I thinkweneedtokindofshifttheirperspectiveonwhythisisimportantforAppletodo.
ItmaynotimprovethingsverymuchforyouractualphotoperformanceonyouriPhone, butitdoesindicatethatAppleistaking a majorstandinmarketslikeChina, wheretheWallWayproducts P 20 proMay 20 prohavebecomesortoftheaspirationalproducts.
Theyhavebeensuccessfulatestablishingthemselves a sortofthetopofthefoodchain, andthenthey'vegoneandaddedfeatureslikethistokindofenhancethatpositioningbyApple, addingthatextracameraunit, itkindofindicatesthatwallwayistheirtarget, andifwallwaystheirtargetthatitmeansChina's theirtargetandthey'relookingfor a solutiontotheirChinaproblemwhichhasbeencovered.
I meaninsomanyplacesandwe'vetalkedaboutit.
I don't knowifthisisgoingtobeenoughbecause I thinktheproblems.