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Hello.
My name is Azizi Tucker.
And welcome to TEDxTaipei 2013, “Living Together”.
I am not such a good environmentalist.
I don't always recycle
when I at home.
I never unplug my electronic devices like I should.
I race cars through the Mexican desert for fun.
And I used to build spaceships which punch
holes in the ozone layer with every launch.
I have a few redeeming environmental qualities.
I don't own a car,
but that makes me just like
most people here in Taipei City.
Sometimes, when I go to MOS Burger,
I can figure out where the paper,
plastic waste goes.
My carbon footprint is approximately
3 times the average American
at 80 tons of CO2 per year.
Much higher than the average Taiwanese also.
In short, I am not an environmentalist.
I am actually very far from it.
However, I do care about the environment
and want things to be better.
I think in many ways
I'm like many of you here,
where I want things to be better,
but my actions don't neccessarily
live up to my words.
Why am I here?
I was born in Oakland, California.
And grew up as the mountain bike was
just being developed in the San Francisco Bay Area.
I began mountain biking when
I was just 8 years old,
and before the term was even common place.
In my teens,
I began to race mountain bikes down hill
and did very well in the high speed races.
While growing up and riding bicycles
I've always had a love of cars
and dreamed of racing cars in the future.
My love of cars led me away from the
San Francisco Bay area
once I finished high school and to Detroit, Michigan,
the motor city.
I studied engineering at University of Michigan,
and hoped to work in the car industry.
I was lucky enough to get a job
at a large automotive supplier,
in the automotive industry.
My company manufactured complete engines
and engine parts for Ford, GM, and Chrysler.
At the time,
we produced over a thousand gas guzzling
V8 engines every day.
These engines were made for the very large SUVs
that were popular in 1990s and early 2000s.
While working in Detroit,
I began to race cars.
I was finally fulfilling one of my dreams.
I raced almost every weekend,
and me and my friends would drive all
over the US to attend races.
While working in the automotive industry,
I worked on many innovative projects
that made it through testing,
a little bit development,
but were cancelled before production started.
There were several high efficiency diesel engines
that were perfect for the large SUVs of the time
that were cancelled due to lack of customer demand.
The project that intrigued me the most
was the Chrysler Patriot.
It was a natural gas, electric hybrid race car
which was designed and partially tested
before it was cancelled in the 1990s.
At the time I was very suprised
and very interested.
I had no idea something powered
by electricity, an electric car
could reach speeds of 300 kilometers per hour.
The project was eventually cancelled by
Chrysler management in 1996.
One year later, 1997,
Toyota unveiled the first production hybrid car:
the Toyota Prius.
I saw the approach of the decline of the
American automotive industry and
became frustrated with the lack of innovation.
I moved from the automotive industry
to the aerospace industry
to get a chance to work with the very
best and learn from the very best.
Working at NASA's Goddard Space Flight Center,
I was exposed to some of the very best
cutting edge technology.
However, the pace of the development was
just far too slow for my taste.
I was bored.
I moved back to the San Francisco Bay Area
after 3 years at NASA Goddard.
My love of cars lead me to become one of
the early employees at Tesla Motors.
When I moved back to the San Francisco bay area,
there are only two choices to work
in automotive industries.
I could work for Tesla Motors,
a small start-up with fewer than 100 employees,
or I can go work for NUMMI.
It was a huge GM and Toyota joint venture
with more than 6000 employees.
The cars from Tesla Motors were fast;
the cars from GM and Toyota were slow and boring.
My decision was made.
My parents were a bit worried,
but the job at Telsa turned out to be
a wonderful accident.
The work that I'd loved all my life
have finally begun to help,
instead of hurt the environment.
A flip had happened for myself.
I was able to do more racing and also
some long distance racing in the desert.
Early in my racing career,
I began to produce my own parts.
This allowed me to keep up with
the more wealthy competitors.
That more wealthy competitors...
Through racing, I've honed my
engineering skills with real life successes
and many many failures.
TED, stands for Technology,
Entertainment, and Design.
Technologists build the building blocks
for the things in our world.
Entertainers bring ideas and products
to the masses.
Designers make the products that
we love and not always
because of how they function.
My answer here is,
don't be an environmentalist because
it's good for the planet.
Be an environmentalist because
it can make you rich.
Be an environmentalist because
it's more fun.
Be an environmentalist because
it's convenient.
Be a environmentalist because
it simply looks good.
And finally,
Be an environmentalist just because
it's what everyone else is doing.
Accidental Environmentalism
Money, you can make money
from selling green products.
When I started at Tesla Motors
in 2006, there were less than 100 employees.
There had not been a successful US car company
in the previous 81 years.
That company by the way was
Chrysler, which has been bailed out by
US government twice
and has once declared bankruptcy.
There were 780 failed car companies in
the United States.
The odds were certainly against us and our team at Tesla.
During the time I was with the company,
we grew to over 3000 employees.
We designed and built and tested our first car,
the Tesla Roadster in just 3 years
and sold out production run of 2500 cars.
The cost of each car was more than
100 thousand US dollars.
The Tesla Roadster was the fastest,
longest range electric vehicle ever made.
Top speed was 210 kilometers per hour
with the range of 350 kilometers.
We followed this up with the Model S sedan, which launched
a little over year ago,
was awarded several "Car of the Year" awards
at its launch.
The factory currently is running
full production and has produced
more than 15 thousand cars.
Company stock was initially 17 US dollars,
and it's now trading around
180 US dollar per share.
Simply, you can make money
building green products.
In addition,
that's what I did in the past.
The question is,
what will I do next?
For me, the thing that excites me
about products is products that are fun.
As a long-time bike rider and racer,
I consider building my own electric bike
when I worked at Tesla Motors.
Me and my colleagues would have casual
lunch time conversation about taking
the Tesla technology and combining it with
an electric bicycle to make
a really nice high speed electric bicycle.
Like so many lunch time conversations,
that was just idle chatter and nothing came from there.
6 months after I left Tesla to
start my engineering consulting company
here in Taipei,
my friends here in Taiwan encouraged me
to build my own electric bicycle.
My electric bicycles have a top speed of
70 kilometers per hour,
and a range of 100 kilometers on one battery.
They are good for the environment,
and offer reduced pollution transportation.
Well, these bicycles are friendly for the environment
but it's not my focus at all.
It is all about fun and fast fun.
My initial goal was to build the kind
of bicycle or motorcycle that I wanted
power by the electricity.
I quickly realized, however, that I have a product
that will appeal to the gasoline motorcycle
owners here in Taiwan and around the world.
Several big bike, motorcycle riders have
test ridden my bike and
they all immediately love it and
plan to buy them soon.
Not once have any of them said,
"I like this product.
This is good for the environment
so I will buy one."
For them,
like you and like me,
we buy products based on the way
they look, feel, or cost.
My newest project is LMD Racing.
You can see some of our cars over here
to the right of the stage.
I met my partners at LMD Racing,
Daniel and Tsung-Hsien, about 2 years ago,
while shopping for a racing car to
drive here in Taiwan.
As we got to know each other,
Daniel mentioned to me
that he had a dream of building his own
series of racing cars here in Taiwan.
I've done several car designs but
had never developed or brought any of them
to production.
As we researched and interviewed drivers about
what kind of race cars would sell well
in the Asian market,
We refined the concept
and we quickly settled on the
gasoline V8 engine as an ideal engine
for our race car.
Big power, low cost, reliable.
During my time at Tesla,
me and my colleagues have pushed for the idea
of building an electric race car.
But there simply was not the time,
budget, or manpower to devote
to a project like that.
With the design of the LMD race car
well underway,
I mentioned casually to our team
that I'd design the car for both
gasoline and battery electric power.
For normal people there would
have been many questions.
How much does it cost?
Where can it race?
How long can it go?
How long does it take to recharge?
All of these are valid questions
and they do deserve answers.
For true race car drivers like
Daniel and Tsung-Hsien however,
there was only one question.
How fast will it go?
My answer of 300 kilometers per hour was
all that's needed.
We immediately updated our plans and
started with two prototypes
one gasoline, one electric.
Racing is an expensive sport
with people spending typically 50 percent
of the purchase cost of the car
every year just on maintenance.
By building and selling electric cars,
we will appeal to the fun and convenience
for our customers.
More time racing,
less time doing maintenance and repairing.
But I know you are wondering
what are the environmental benefits
having an electric racing car?
The immediate effect is small.
No pollution.
Drastically less noise pollution in addition.
However, race cars and their drivers have
large numbers of fans worldwide.
Race car fans, street-car purchases
are heavily influenced by the race cars
and racing that they love.
This means electric race cars will
drive and lead the sales of the electric cars.
Win on Sunday, sell on Monday.
It's an old saying that about winning
a race on Sunday, will lead to
sales at the dealership on Monday.
In addition, the demanding world of racing
has produced many innovations
which have led to major improvements
in road cars.
ABS brakes, Traction control,
disk brakes, and even the rear view mirror.
Not everyone can develop their own
green products,
but you can still do many things through
accidental environmentalism which will
help the environment.
One of the other things we do
both for LMD Racing and
for my electric bikes
is local sourcing.
We practice very local sourcing.
Local sourcing means buying all the
products from local sources and
suppliers that you can.
I understand you can't get everything locally,
but you want to try your best to do so.
While this is occasionally more expensive
than sourcing parts from overseas,
it's far more convenient.
You can easily visit your supplier,
you speak the same language and
you're in the same time zone.
However, local sourcing also brings the benefit
of reduce CO2 production in your supply chain.
Here's an example of our supply chain for
the LDM Race team.
We have just 6 suppliers outside of Taiwan.
One in the US for our engine,
one in France for the tires,
and then several small suppliers sprinkled throughout Europe.
When you look at our supply chain in Taiwan,
you notice we're heavily centered around Taipei
County with a couple of suppliers in the Taichung area.
As you zoom in even more,
you can see we're based at Taishan,
and the vast majority of our suppliers
are located just 5 kilometers
from our factory.
Manufacturing products in Taiwan
makes it very convenient to practice
local sourcing because the island is so small.
With LMD and electric bikes,
our initial goal was not to
reduce our CO2 output,
but simply to have a convenient and
manageable supply chain.
While we realized our initial goal,
We were also...
While we realized our initial goal,
our constant trips back and forth to
suppliers were much shorter and much easier
than had they been based at other countries.
Once we began production,
the transportation of our parts and components
will produce far less CO2 than
if we'd use many off shore,
low cost supplier.
As TED,
we must design, develop and promote
environmentally friendly products and services.
However, for success in the general market,
beyond hardcore environmentalist,
we must offer true competitive advantages
for all of our environmentally friendly products.
We must make environmentally friendly products
that are profitable.
The reason our environmentally friendly products
must be profitable is that brings competition.
As we encourage competition,
we bring more environmentally friendly
products to the market
and improve the quality of those products.
We must make environmentally friendly
products that are fun.
So many people's purchasing decisions
are not necessarily driven by hard core logic,
but looks, feel and entertainment.
We must make environmentally friendly products
that have amazing design.
As we apply amazing design to our
environmentally friendly products,
the extra cost of the products can be
hidden and people love just
the appearance and using the products.
In short, this will lead to mainstream
acceptance and normalization of
environmentally friendly products.
Thank you very much.
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【TEDx】賽車的環保使命 (Azizi Tucker at TEDxTaipei 2013)

9962 分類 收藏
阿多賓 發佈於 2014 年 2 月 23 日
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