Welcometocoffeedrinksthat I drinksoyoudon't havetoAndi.
Thisweek.
Wehave a headtohead.
Wehavethebettermothoffthesoftdrinkworld, the $30 billionCocaCola, bringingussomething a littlespecial.
It's a coffeecola.
CocaColainItalyhaveputcoffeeinthere.
Cola.
We'llcomebacktoyou a second.
This, uh, contender, I suppose, isFred's colaGermanbased, andthisistheircaramelcoffeecola.
Now, thisisinteresting.
A lotofpeople, for a longtimehavetalkedaboutmixingcoffeeandcola.
I justneverquitegotitinmyhead.
T soundgood, so I'm resident.
Skeptical.
NervousThosethingsCocaColais, I think, a thingofbeauty.
Itis a technologicalmarvel.
Insomeways, itisbeautifullycomposed.
CocaColahasbecomeitsownflavorcolaflavor.
NoonecanreallytellyouwhatCocaColatastesoff.
Noonecanbreakintopiecesbecausetheyblendedtheflavorssobeautifullythatallyoutasteisthekindofcombinationthatkindofgestaltflavoursoyoudon't tasteorangeorlimeorlemonornutmegorcinnamonon a rolyoil.
Thoseflavorsarethere, butyoujustcan't getthem.
It's a beautifullycomposedthing, andso I'm hesitantthatcoffeewillbe a positiveadditionandnotjustdisruptivetothatbalance.
HowyoufeelaboutthehealthfulnessofCocaColais a separatedeal, but I thinkit's a verycleverproductforit.
So I don't knowthatmuchaboutfrommemory.
It's a littlebitmoreCitrusskewed.
Typically, competingproductstendtobe a littleheavyononeflavorcharacteristic.
Youknow, ifyouthinkaboutcompetingketchups, toeHeinzHinesisyourbenchmark, andotherswillbesweeterormorevinegaryonthesamethingwithCola's typicallytheretoliemetheretocloveryourcinnamon E orsomethinglikethatfrommemory.
It's a littlelemonheavy, but I couldbewrong.
Still, I thinkanindependentbusinesssothisyouknow, it's stillit's a goodsizedcompany, fromwhat I cantell, butit's, I think, stillindependentlyonsomeoneinthecommentswillcorrectmeif I'm wrongonthat.