have seldom been higher, and the choice has never been starker.

WILL MOY: We're monitoring the election pretty

comprehensively.

We're monitoring TV, we're monitoring online,

we're monitoring the news debates, manifestos.

The where we stopped and were really surprised

was when the conservative party chose

to masquerade as an independent fact checker

during the first TV debate.

That was a clear choice to make, and I

think is a choice-- a step to cross a line.

JEMIMA KELLY: It also just shows us

the level of aggression in the Tories' current strategy.

They then tweeted things as if they

were facts throughout the debate against Jeremy Corbyn,

and at the end, pronounced Boris Johnson the winner.

Either they were trying to fool people,

or they were trying to get a reaction,

making what they'd done go even more viral,

because that's one of the strategies.

WILL MOY: I think we're seeing quite aggressive campaigning

from all the political parties.

Fairly consistent misrepresentation by political

parties of other political parties' positions.

JEMIMA KELLY: The internet allows

you to doctor videos and other content

to make it seem like something has been said

or something has been done that actually isn't true.

PIERS MORGAN: Why would the EU give you a good deal

if they know that you're going to actively

campaign against it?

WILL MOY: To see a political party manipulate

a video of its opponent giving an interview

to make it look like, in this case,

Keir Starmer had no answer to a question,

which he actually managed to answer in that interview,

was a very surprising thing.

JEMIMA KELLY: And clearly, they had

used a shot of him waiting to answer a question,

and then put it after the question was asked.

It was a deliberate ploy to make it look like Labour's Brexit

minister didn't know what he was talking about.

WILL MOY: That is a sort of classic disinformation tactic.

It's not the sort of thing you expect

in a responsible democratic election.

We haven't seen the Labour party manipulating videos.

We haven't seen the Labour party impersonating journalists

in their election communications.

JEREMY CORBYN: 451 pages of unredacted documents

and information.

WILL MOY: What we have seen is aggressive examples

of them trying to misrepresent the position of other parties,

certainly in the view of other parties.

Labour is claiming that the Tories are going to do a trade

deal with the US that will cost the NHS 500 million pounds

a week.

That's an extraordinarily large amount of money.

That's equivalent to about a fifth

of what we spend on health.

The US would have to do a trade deal with us, where

UK drugs costs go up 2.5 times to match what is currently

paid in the US, and the British government

would have to be willing to absorb

extra costs of about 27 billion pounds to the public purse.

That's a pretty extraordinary claim,

based on a very extreme scenario.

We think it's unrealistic.

Labour are, nonetheless, repeating it heavily

to their voters.

WOMAN: You need to vote for the Liberal Democrats.

WILL MOY: Both the liberal Democrat party

and for conservative party have been creating

campaign leaflets that are dressed up to look

as if their local newspapers.

We think that's misleading.

We think it's trespassing on independent journalism, which

is vital in an election campaign.

And we think it's inappropriate for political parties

to do that.

WOMAN: We deserve better than what--

WILL MOY: There was a tactic from the Lib Dems

we've seen repeatedly in local constituencies, which is

bar charts of who can win here.

This sort of claim that we're second

or we're on the verge of winning possibly the most far fetched

we've seen so far was using the results of a recent police

and crime commissioner election as

if it was some guide to how people will

vote in the general election.

To put that in context, 15% of people in that area

had voted for the police and crime commissioner,

and a general election turnout we would

expect to be nearer 70% or 80%.

So it's no guide whatsoever.

JEMIMA KELLY: The spotlight is on the Tories.

I think they have taken a more aggressive strategy.

If you look at some of their Facebook ads, a lot of them

are targeting Jeremy Corbyn, fear based messaging in order

to make people worried about what a Jeremy Corbyn led

government would be like.

WILL MOY: If the most common tactic we've seen from Labour

in this election is to look at what might happen in trade

negotiations with the US, take the worst case scenario,

and then tell that story as vividly as they can.

The most common tactic we saw from the conservatives,

particularly early in this election,

was to imagine what Labour might do,

despite the fact that they haven't published

their manifesto, make something up,

and then say it's going to cost you a fortune.

They came up with essentially a completely false number,

and then they got wall to wall coverage of it for a day.

And journalists who are trying to honestly report

on the campaign are in danger of being used

to spread false information.

JEMIMA KELLY: The Tories launched a website called

labourmanifesto.co.uk And so if you were to search Labour just

before the launch of the manifesto,

the top result would be this fake Tory website called

labourmanifesto.co.uk.

WILL MOY: They were buying online adverts

to get to the top.

There's a lot of spend going into that.

And there's not a lot of scrutiny about spending.

JEMIMA KELLY: Google have said that they're no longer going

to allow political adverts that are targeted based on someone's

supposed political leanings, but they are obviously

still allowing this kind of thing that can

manipulate potential voters.

WILL MOY: Elections are fought and won

based on thin margins in many places,

and it will be a relatively small number of constituencies

and a relatively small number of votes that determine

the outcome of this election.

If some of those votes are retained by deception,

then we have a problem.

JEMIMA KELLY: Yes, digital strategy

will have an impact on the election outcome.

MARK ZUCKERBERG: Even if we wanted to ban political ads,

it's not even clear where you draw the line.

JEMIMA KELLY: Facebook makes huge majority of its revenues

from advertising.

So if it was to stop all political advertising,

as a lot of people are saying it should do,

that would massively dent its revenues.

The impetus is not going to come from big tech,

it's probably not going to come from government.

The impetus is probably going to have

to come from some sort of external pressure,

whether that be campaign groups or just the general public.

WILL MOY: And we have had almost two decades of warnings

from the electoral commission and others

that our election laws are out of date.

That principals that are long established in our election

law, like campaigning materials should be transparent

and should say who they come from,

although they apply offline, do not

apply online, simply because we haven't updated election laws.

We need to do that.

We need to do it urgently.