ThenationofTurkeyhasbegun a militaryoperationinneighboringSyria.
Thetwocountriesshare a border.
Syriahasbeentortapartby a civilwarthatstartedin 2011 andTurkeysaysterroristshavebeentryingtoestablishcontrolalongtheborderandthatitsmilitaryoffensiveisintendedtodestroythatandbringpeacetotheregion.
Onepossiblesideeffectthey'reconcernedaboutisthattheTurkishoperationwillcauseciviliansintheareatoleavetheirhomes, leadingto a newwaveofrefugeesinanalreadywartorncountry.
PGand E saysit'lltakeseveraldaystomakesurenothingisdamagedbeforeitturnsthelightsbackon.
A reusablepackagingcompanyistryingtochangegroceryshoppinginsteadofbuyingicecream, forexample, andlatertossingoutthecheapCorton, Thesocalledmilkbandmodelwoulddeliverdesertin a nicercontainerlikethemilkbottlesusedbyyourgreatgrandparents, andthatcontainerwouldbereturned, cleanedandreused.
Therearedownsides.
Youcan't pickupyourproductsimmediately, andittakes a lotofshipping.
Loopis a gargantuantaskbecausewe'regoinginto a ProcterandGambleonsaying, Reinventthepackagingoftheseworldfamousproductscompletelybuildproductionlinestofillthisreinventedpackageownedbytheway.
I havenoproofifanyone's gonnabuyit, buttheysaidyesbecausetheyknowthatthere's a garbagecrisisandtheyreallydon't wanttocontributetoit.
Weknowconsumerswilldemandmorerecyclableproducts, morereusableproducts, andsomeprojectloopis a wayforustotippertoteintothisterritoryandreallylearn a lot.
We'readding a brandeveryday, andsoyouknow, thingsyou'llseearefrompetproducts, toeautomotiveproducts, notjustonetypeofshampoo, but a dozendifferenttypesofshampooandeverythingreallygrowingandpushingeachother.
And I wouldargueit's becauseit's lessconvenienttotheconsumerthanthrowitawayandbuy a newone.
Maur.
Wemakeitfeellike a disposablelifestyle, theeasieritwillbetogetmassadoption, thatmassadoptionthat's reallykeyhere.
It's everything.
I think a lotofpeoplearegoingtothinkaboutwhetherthere's a futureandreusebywhetherwesucceed, becausealltheworld's majormanufacturersairsayingwe'regonnagiveit a shotandloopistheirshotwaveredofturbochargers, superchargers, nitrousoxide.