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  • Heather.

  • Today's video is about the coffee industry and what is going on in the world with Corona virus covered.

  • 19.

  • This is a video a lot of people especially unpatriotic and asked me to make.

  • It's not a particularly fun video to do.

  • If you want the too long didn't watch version of this.

  • Please, please support local businesses.

  • Right now your purchases are life changing.

  • So So just by local buy from grow businesses, let me talk about what's going on.

  • Let me talk about why that's the takeaway from this.

  • So what?

  • I want to talk about the whole supply chain right now.

  • I'm gonna start at the cafe.

  • End of things right now.

  • In most cities around the world and most hands around the world, people have stopped going to coffee shops.

  • We have been told very clearly to stop socializing with each other.

  • Stop going out.

  • Stop socializing, stop potentially spreading a disease that it's affecting millions, and as a result, the demand in coffee shops has disappeared on.

  • With demand disappearing, so has money going into those businesses.

  • Now, in almost every city around the world, coffee shop owners are in a very, very difficult position right now, with no money coming in, they can continue to keep trying to trade as long as they can until a city typically goes into lock down.

  • And I think pretty much every city.

  • At some point we'll probably go into lock down.

  • But I don't get too much into that.

  • This is a very about coffee, not about policy.

  • So let's not go into that right now.

  • But those cafe throughout trading on our doing, so probably at a small loss.

  • But on balance, it's probably less of a loss than just closing the doors, because cafe owners have this really difficult choice about what to do with the people that work inside the business.

  • If they let people go well, those people, well, they can't get jobs anywhere else.

  • So they're gonna be left with potentially unemployment at best, which in almost every city, every country around the world, is not enough to be paying rent on dhe surviving on At the moment, no one wants to do that to an employee.

  • It feels incredibly harsh, but at the same time, with no money coming in, whatever the resource is, the business has whatever cash the business has well, it has to decide what to do with it.

  • If it keeps paying people very quickly, that money's gonna disappear and it won't be able to pay rent.

  • And I won't be able to pay its suppliers.

  • Come back to that.

  • A little bit on the business will fail now.

  • In many countries, cities there's different approaches from government and government interventions are key at the moment.

  • On dhe, they need to provide money and support to businesses in order that they can keep hiring people.

  • However, that happens, I don't really know.

  • It's going to vary a little bit place to place, but that's the point.

  • But a za business owner, If you can't trade, keeping your your employees is a very risky, scary thing.

  • If this was gonna last for two weeks, fine, you'd weather it out.

  • It would suck, but you'd be fine.

  • But no one's talking weeks here.

  • We're talking months and months and months, and that's terrifying.

  • A CZ.

  • I'm editing this.

  • I realize that I do have a little bit of a bias here towards people who own businesses and the challenges that they face, but at least they have a choice for many barristers.

  • For many other employees of coffee companies, they have no choice in this situation, and what will happen will happen.

  • And I do want to acknowledge that how scary that is and how much they need our support collectively to all right back to the video.

  • So you're seeing lots of different stuff in a different part of the world.

  • For coffee shops, especially, many of them are sadly letting people go.

  • Many of them are trying to keep them employed, many reducing hours or something.

  • I'm separating them slightly from coffee roasters, many of whom have an online presence.

  • And as people are being forced to work from home, they are supplying people at home.

  • So many, many coffee roasters are seeing a real uptake in online sales.

  • Whether that's enough for them to survive on Simms, anything like their wholesale revenue will have disappeared.

  • So with the online is enoughto pay, rent, pay, staff, all of that stuff there's a different question, and again, hopefully government will step up and support these kinds of businesses.

  • It's a stressful time.

  • I'm not gonna lie.

  • It's a stressful time, but but here's the thing.

  • People need coffee.

  • You need coffee.

  • Coffee is great.

  • If you're working from home, you should absolutely be drinking lots and lots of delicious coffee as much as you can.

  • And your purchasing from roasters directly really is so, so valuable to them right now if it is safe to do so.

  • If you are fit and healthy and you feel comfortable doing it, you can support any local business to you that is open and operating.

  • They might not have anything but take away options, but you can go and safely purchase a bag of beans from a local cafe that's so important.

  • Please do that if you feel comfortable, if you don't bar line.

  • And if you do in a byline, buy something good bye from a business that you care about but again by local if you can, because what we want to do is is maintain a demand for coffee because this kind of ripples through the industry and a really terrifying way.

  • If a bunch of businesses go under because they ran out of money, they're probably not paying their coffee bill.

  • And if one small roaster has numerous customers that never paid their bill well that may put that roast under on a few roasters Will.

  • They may be supplied by the same greens importer exporter who may not have gotten paid, and they go under.

  • And ultimately producers don't get paid.

  • This is sort of cascading effect of failure.

  • If a lot of cafes close, that's scary.

  • But if we are still drinking lots of great coffee, then things are OK.

  • Coffee shops are a scary place, but I think there will be plenty of government intervention because economies can't afford to lose the number of businesses not just in coffee, but the number of restaurants, the number of bars, pubs, live music venues, all of that kind stuff.

  • We just can't afford to take the hit as economies.

  • We just need to get through this.

  • And I think we're seeing more from government on this around the world, some more than others.

  • I'm not gonna lie, and it's disappointing to see some governments failed to step up and support these industries that are so key and such big employers off people.

  • I'm aware that in making this video, it seems very doom and gloom on right now, you're probably seeing nothing but doom and gloom on the television, on podcast, radio, YouTube anywhere and everywhere.

  • It's terrifying.

  • It is on a few own businesses.

  • It's scary.

  • If you work as a barista, it's scary.

  • And I think this is definitely a time when we want to see businesses step up and act in the best interest of their employees, because I think how they treat the people that work with them well, that will be remembered long after this outbreak has been contained.

  • And we've moved, hopefully through it beyond it past it.

  • We need to do the right thing now.

  • We need to look after each other right now.

  • This video, because it's about Corona virus, is obviously not monetized you.

  • She was d monetizing all videos about Corona virus.

  • I don't necessarily need you to support me as a result of this video.

  • I'd love for people to buy coffee from us, but more importantly, please by local, please buy from the businesses that would value your purchases.

  • That's the decision that's up to you.

  • But please do so I'm concerned, but I have not done a sort of languish in that drowned myself a negative news because it doesn't help it doesn't move forward.

  • And I would suggest, if possible, doing the same support each other support businesses you hear about.

  • That's not just in coffee either.

  • If you are hungry, order some take away from the restaurant is still open.

  • That matters to them right now.

  • Support the brewery.

  • Still bring great beer.

  • Support the craft.

  • Chocolate makers still producing great craft chocolate support the people that care about what they buy, where it comes from, the traceability, the providence, all that stuff.

  • This channel will continue.

  • I'm gonna be making a CZ many videos as I can, while obviously still, you know, doing all the other stuff that I have to do.

  • Lots of is going to bring coffee at home.

  • We're gonna talk about that.

  • We're gonna brew better coffee at home.

  • Maybe there are people out there who we used to just getting a flat white or a cappuccino.

  • And now what?

  • What are they gonna do?

  • We're gonna talk about that, right?

  • We're gonna address questions.

  • We're gonna learn some stuff together.

  • We're gonna keep drinking coffee because it's an essential part of all of our lives.

  • Also, the giveaway continues every video and putting out at the moment.

  • There's a link in the description.

  • Click it if you need coffee.

  • If you could afford coffee, please buy coffee.

  • But if you need coffee, if you're out of work, if you don't have money coming in, if you want some coffee, there's a link in the description.

  • I'll pick 10 people every video, and I send this on coffee from me.

  • I'll pay for it was me on and yeah, I'm gonna do that every video for at least the next 10 videos just to try and share some love in difficult times, I will wrap it up here.

  • If you were questions, leave them in the comments below for the next day or so.

  • I will try and answer and respond to as many as I can.

  • Thank you so much for watching stay safe and have a great day.

Heather.

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