Name: 從埃隆-馬斯克推出的網絡卡車中得到的5個億級教訓 (5 Billion Dollar Lessons From Elon Musk's Cybertruck Launch)
Uploaded: 2021-01-14T09:45:39.000Z
Duration: 16 min 43 s
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Unearth the 1995 photo of him fixing a car window, and people said you knew nothing about cars.

100 and 46,000 pre orders with $8 billion worth of future revenue within 48 hours after Elon Musk Cyber Truck launch.

Just with deposit alone, it'll musk has collected tens of millions off dollars.

Today, I'm gonna teach you a $5 billion lesson that you could learn from the cyber truck launch.

Regardless, if you are in business for yourself or just curious what made that launch so successful Now, if you have not watched that particular video, make sure you go watch that video after this video, you'll get more out of the five lessons.

$1,000,000,000 Lesson Number one Controversy sells Not before the site by truck launch.

Dylan was already getting a lot of publicity.

This new car the whole world is waiting for was gonna look like when it's revealed.

Ah, lot of people gets what At first I hated the design.

This is not a car for planet Earth excuse Unfinished.

They say that they looks like a truck from total recall.

Some say that looks like a paper airplane.

Some say that it looks like Lego creation.

The key is, Ah, lot of people are talking about the cyber truck.

Everybody's talking about it no different than when the Joker movie comes out.

It was an underdog, and then everybody was talking about it.

You've seen on social media how much publicity's cyber truck gets compared to a typical truck or car launch.

He is getting a lot of publicity and destiny genius off Ellen.

Don't be afraid to sometimes offend somebody.

Controversy sells $1,000,000,000 lesson number to leverage your personal brand for publicity.

Do you know the name off the CEO off Audi?

Do you know the name off the CEO of Ford?

Do you know the name of the CEO off Tesler phoning Elon Musk?

And you don't know the CEO off all these other automobile companies because they have never fully built out and leveraged their personal brands versus L.

When you are a personal brand, it's much easier to get publicity because let's say you want to get on a TV show.

You want to be interviewed, you want to get on radio, you want to get on podcasts or these other platforms.

All these other media well, it's kind of difficult to do it as a company, right?

And some companies, they have what we call spoke person, but it's way more powerful when you are the leader off the company that you off the CEO of the company that you are promoting your brand.

You stand behind your product no different than Warren Buffett promoting fresher halfway stocks no different than which brands and promoting version.

It is the same when you have a strong personal brand, you could get extra publicity.

You could go to places that other people cannot go.

And one thing that I've learned over the years as an entrepreneur and that is what you do, changes.

What you do changes Just because you're in dismisses today doesn't mean you will be in this business 10 years from now.

Changes when you have a strong personal brand.

When you leave with a strong personal brand, people buy from people they know like and trust.

So you don't mosque If he wants to, he could talk about the cyber truck, presented a launch two months later, he could talk about Space X.

It doesn't matter because you're not just buying the product.

And yes, you are buying a product, but you're also buying the personal brand.

You have a relationship with the personal brain.

$1,000,000,000 lesson number three host in life event.

When it launched a new product, they might run some TV commercials.

They might run some newspaper ads, but it's never a launch.

They try to do a little announcement, but they don't get a lot of attention.

The media wants to know what is hell I'm gonna do.

This is a self entertainment for the public.

Which, by the way, he learned that from Steve Jobs Apple.

Ellen didn't just talk about the new cyber truck.

He launched the new cyber truck through Demonstration, which will get into one genius thing that he did is actually he so the product before he actually creates the product.

So Cyber Truck doesn't go into production until late 2000 and 21.

And yet he has already collected tens of millions of dollars in deposits except the cost of making the prototype that is cash flow for the business.

Not that he needs the cash flow, but there is cash flow for the business.

So I want to think about how he could apply this in your business.

Can you actually sell something before you create it?

What if at the cyber truck launch they're responds from the public?

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從埃隆-馬斯克推出的網絡卡車中得到的5個億級教訓 (5 Billion Dollar Lessons From Elon Musk's Cybertruck Launch)

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