What is this class about?

It is a marketing class.

Go on the selling floor, Deal with the consumers, help them in the fitting rooms.

You have to listen.

You have to see how people live.

It's all about the power of the image.

Communication, visual merchandising, the packaging, the logo.

The world is completely product polluted too much everything in every color, every price.

So what would your brand bring?

Why would it be different than anyone?

I was 20 year old in this factory.

I said, Will you please allow me to make some samples that I will try to sell in America with a child in my belly and with two big suitcases full of little dresses, I sailed to America.

That was the beginning of my business, had huge successes and huge failures.

And the only reason why I was able to survive is because I did instinctively what is now being talked.

You have to be close to who you are, what you want, how you want it.

Because all to your career, the closer you put the product, the consumer and more authentic you are, the longer you last.