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字幕列表 影片播放

  • My name is Marques Brownlee

    YouTube 創作者學院

  • my channel name is MKBHD, and the theme is tech videos

    我是 Marques Brownlee

  • anything from smartphones to cars to TVs

    我的頻道「MKBHD」 主要是介紹科技產品

  • anything with an 'on' button.

    包括智慧型手機、汽車、電視等

  • I think the main point of a collaboration is

    只要有電源按鈕的東西 我大概都會介紹

  • to make the video better

    透過協同合作觸及更廣大的觀眾群

  • to bring something into the content that couldn't otherwise have been there

    我想 合作的重點在於

  • and hopefully share their work with my audience

    提升影片品質

  • and my work with their audience.

    為內容注入新穎、豐富的元素

  • Like, if you made a Venn diagram of my channel

    讓我的觀眾接觸 其他創作者的作品

  • and the channel of someone I'm looking to collaborate with

    並讓新觀眾接觸我的作品

  • I don't want it to be too much of an overlap

    如果把我的頻道內容

  • or one circle inside the other

    與我想合作的頻道內容比較

  • because the audience would probably have already gotten that perspective

    我會希望兩者沒有太多重疊的部分

  • if they already watch this channel.

    或是兩者性質不完全相同

  • But you don't want it to be completely separate

    如果觀眾已觀賞了這個頻道

  • because then you're sort of losing the connection to that topic.

    他們可能就已經有了既定的觀點

  • So having a slight overlap

    但我也不希望觀眾 完全不熟悉我合作的頻道

  • that's the perfect opportunity to see if you can collaborate with that person.

    否則就會失去對主題的共鳴

  • I think it often first helps

    如果合作頻道的內容與你的頻道稍微重疊

  • to pick a video topic and then chose the collaborator.

    你就可以利用這個機會 瞭解是否適合與對方合作

  • So, I did a video about a new electric truck.

    我覺得可以先

  • I have a friend who's really into trucks already

    選擇影片主題 然後再選擇合作對象

  • and makes his own videos and does a DIY-style channel

    我製作過一部關於新電動卡車的影片

  • so I had him talk about it because that's something I couldn't speak to.

    我有個對卡車很有研究的朋友

  • They can say things that I wouldn't have known to say

    他也是創作者 主要製作 DIY 類型的影片

  • and that helps the video.

    於是我請他在我的影片中 提供專業講評

  • And, a recent video where I had a bunch of different YouTubers

    因為我沒有那方面的專業知識

  • in the video

    這對影片很有幫助

  • was really entertaining and exciting and it made that video better

    在我最近推出的影片中 我跟一群背景迥異的 YouTube 創作者合作

  • and also each one of them had their own voice and style and perspective

    內容好玩又有趣

  • that would make you want to go watch the rest of what they do

    影片也因此變得更精彩

  • so it was kind of a win-win.

    每位創作者都提供自己的 想法、風格和觀點

  • The audience got a better video

    這會吸引觀眾觀賞他們的其他內容

  • and each of those creators who participated

    因此能夠創造雙贏局面

  • got some people also going to watch the rest of what they did.

    觀眾有精彩的影片可看

  • The style of the collab changes based on who's involved.

    每一位參與合作的創作者

  • I've interviewed Elon Musk, I've interviewed Kobe Bryant

    都吸引新觀眾觀賞 他們的其他作品

  • and you often think like

    合作影片的風格會 因合作對象的不同而變化

  • "What could those people possibly get out of me interviewing them?"

    我訪問過 Elon Musk 和 Kobe Bryant

  • But they often get to tell their story

    我常會想

  • in a way that they haven't been asked about before

    「受訪對象可能從訪談中 得到什麼收穫?」

  • or haven't had the opportunity to share before.

    在訪談中

  • The other side of it is when I'm just talking with a creator

    他們能夠以沒有人提問過 或之前沒機會分享的方式

  • that's the easiest type of video

    講述他們的故事

  • because they can riff on something forever

    換個角度來說 當我訪問創作者時

  • they're good on camera

    這種影片其實最簡單

  • they can ask me questions

    因為受訪者可以重複談論某些事情

  • I can ask them stuff.

    他們在鏡頭前侃侃而談

  • I've only had maybe One or two creators in the area

    他們可以問我問題

  • to collaborate with.

    我也可以問他們問題

  • So almost all the rest of them are people in different regions

    我在這裡只跟 1 或 2 位創作者

  • where I'll either travel to them or have them submit a clip.

    一起拍過影片

  • So, I guess if you're a newer channel

    其餘合作對象 多半都住在不同地區

  • looking to reach out to other, more established channels

    我必須前往當地與對方碰面 或是請對方寄影片給我

  • "Look, I have this expertise here, I would really love to help you

    如果你剛成立頻道

  • "or to give you this bit of content here

    想要與經營有成的頻道合作影片

  • "but also, maybe check out my previous videos

    你可以跟對方說 「我有某方面的專業知識

  • "maybe you like something you see here

    我想幫忙您或協助您製作特定內容

  • and you want to bring something I haven't mentioned into the picture."

    請先觀賞我的其他影片

  • So, make your own videos as good as you can

    也許會有您喜歡的內容

  • and then ideally, it speaks for itself

    您也可以將我沒提到的構想 加入我們的合作主題中。」

  • as far as people wanting to collaborate with you.

    因此 請儘量製作最優質的影片

  • A practical suggestion

    日後如果有人想要找你合作

  • as a small creator to reach out to big channels for a collab

    你的影片就會 吸引合作對象青睞

  • is, obviously there's email, but also social media works really well.

    我有個非常實際的建議

  • I think just tweeting at someone or getting in touch via social

    如果剛起步的創作者 想要跟知名頻道合作

  • looks very different, especially if your audience backs you up

    不妨透過電子郵件和社交媒體 這些管道都能發揮不錯的效果

  • or they say "Hey yeah, I'd also like to see that."

    在 Twitter 上向想合作的對象發推文 或透過社交媒體跟對方聯絡也是滿好的辦法

  • That looks very different in someone's radar than an email does.

    特別是如果你的觀眾支持你

  • That's actually how I got Elon to agree to an interview.

    或他們說 「我希望你們能夠合作」

  • I tweeted at him

    這種方法的效果比寄電子郵件更好

  • there were obviously people seeing that tweet and replying

    我當初就是這樣讓 Elon 願意受訪

  • and they got into that, and he agreed.

    我向他發推文

  • So that's definitely something that works.

    網友看到推文並回覆

  • You can look at a collab two ways after the fact.

    他們贊成這個做法 於是 Elon 同意受訪

  • You can look at it on paper, and the numbers

    可見這是可行的做法

  • and you can look at the final product

    事後你可以透過兩種方式 審視合作影片

  • the actual video.

    其一是統計資料和數據

  • Obviously on paper you want to see that the audience enjoyed the video

    其二是最終成品

  • that they got to see it

    也就是影片

  • and that maybe people from your channel went

    在數據資料方面 最好的情況是

  • and viewed their video and subscribed to their channel

    觀眾喜愛影片 覺得非看不可

  • and vice versa.

    例如你的部分觀眾觀賞了 你合作頻道的影片

  • You also kind of just want the video to end up

    並且訂閱了對方的頻道

  • better than it would've been if they weren't involved.

    對方的觀眾也是如此

  • So that's more a sentimental idea of a collab

    另外 你也會希望合作影片的成效

  • but I want to look back and say, "I'm glad I brought them in"

    勝過你一人單打獨鬥所拍攝的影片

  • or "I'm glad I went to his studio," or "I'm glad I had them in a Q&A."

    這比較像是對協同合作 進行情感層面的評估

My name is Marques Brownlee

YouTube 創作者學院

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馬克斯-布朗利談合作接觸更多粉絲 (Marques Brownlee on Collaborating to Reach More Fans)

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    Amy.Lin 發佈於 2021 年 01 月 14 日
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