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  • what's up influencers here with a very special guest Gary Vaynerchuk thank you so

  • much thrill to be here this has we've been interacting for a very very very long time very long time

  • Gary Vaynerchuk for those of you that might not know started on Wine library TV has a youtuber help

  • build his family's business from 3 to 60 million as if that wasn't enough started

  • VeynerMedia which that's where we're at right now

  • and is a New York Times bestselling author just wrote his fourth book ask

  • Gary Vee go check it out and great speaker thank you so much thank for having me here you thank you you know do

  • you ever use that title youtuber I don't only because I mean a crucial mistake

  • everybody well you know it's tough because the people I did it with are

  • amazing but I started wine library tv in 2006 February 2006 almost 2005 as i started a

  • YouTube show wine show made me quite internet famous but I moved from YouTube

  • to viddler they're there was a lot of start up at the time and viddler made a very

  • lucrative opportunity for me where i owned a nice piece of the company and I made a

  • businessman decision I had a lot of other things going on for me on Twitter and

  • other places so I felt like I could give up the branding of what YouTube was

  • gonna bring but no question one of the bigger mistakes I mean when I think back

  • to starting the Ask Gary Vee show only you know 18 months ago and now we having 40,000

  • subscribers in a world where on viddler i had 400,000 viewers I left a wine library tv i left a lot

  • the table you know if I don't make that move no question in my Wikipedia in my

  • career I could have probably been considered one of the first ever youtubers

  • i was but I left too soon I left YouTube by 2007 oh yeah so I mean I do

  • think of myself that way YouTube and Twitter changed my life I'm so

  • pumped that so many people followed my book and became a huge YouTubers it's

  • mainly about YouTube and Twitter

  • but I don't take credit for because my actions moved away from it

  • well you know you should take credit for the hustle because you came back in your

  • your name is huge and maybe even more so in a specific I wanna say niche but

  • really in the industry

  • right digital marketing online media social media can you talk about that because

  • you one thing that people get hung up on are subscribers and views

  • don't get me wrong your subscribers are really amazing you got great fans but

  • when you're going and I'll get right to the punch line I don't first of all I'm not even sure how many subscribers on YouTube

  • by half of my intuition is it's under 200,000 I know that to be fact so I

  • built my brand as a thought leader as an executor as an investor in this

  • digital arena and even a 1.2 million followers on Twitter and I've some nice

  • size following and other places none of my following count is even remotely

  • close to the financial impact I have so I get paid millions of dollars in

  • advances to write books this company is a hundred million dollar a year business

  • it's helping my family wine businesses there's a bunch of wine here by by leaps and bounds

  • and so you're right and I know that a lot of you make ad revenue and lots

  • seven figures on ad revenue from YouTube other things of that nature but I've

  • gone down the path of having influence on the cover business magazines

  • television

  • it's truly 360 I've made my money not by the arbitrage of the ad revenue for some of the product

  • placement I've got about it by going out building businesses on the platform so

  • most of my behaivor for example if i was worry about subscribers im gonna get a little bit of time to do it if

  • I was worried about subscribers I would spend a year going and doing

  • collaborations like I have permission because my relationships and I have a

  • lot of them I can easily get to spend time with YouTube I spend time with Google

  • Facebook and I'm not worried about that though I don't say that you don't have

  • it's the path I choose

  • but I do think that when you think bigger and not just the next subscriber

  • or the or the next product placement or how much ad revenue you do open up your

  • opportunity to much bigger things if you've got the capabilities like I had

  • as a business person with some people what your capability is is being a

  • creative and I do think ecosystem YouTube another platform is great for those

  • people 'cause they're doing the business sense things that I do as a businessman

  • absolutely I think the one thing that my wife Judy and myself learned the most

  • from you is about engagement the community so can you talk about that

  • because regardless of all that it's how close your fans feel to you and tell us

  • about that and why Depth versus Width you know I sold 200,000 copies of my book the first week

  • there's a lot of people came out with bigger audiences bigger stars and they

  • didn't because people actually care about me as you know what I talked a lot about

  • in Crush it and I followed up a book two years later called the thank you economy I

  • don't think there's anything else besides the people on the other side

  • these cameras you know if they care about you then you win and I and I look

  • at things like the grateful dead or the rolling stones or fish like that on the

  • biggest bands but they have fans that travelers and care the most die hearts WWF

  • wrestling like if you look at economics and business my friends

  • you know you could have one subscriber that Oprah Winfrey and that impact of that

  • suscriber can make you so much more

  • bring you so much more whatever you were going for and so I think community

  • engagement and actually acknowledging people leaving comments and replying

  • I mean i was up with snapchat 'till 1 o'clock in the morning last night just replying using the new

  • features replying I think it's imperative I I would never take that for

  • granted I think if your digital influencer or someone that's

  • building a little bit of mojo the number one thing you can do is thank the people

  • that leave a comment I spent a lot of time in my Instagram comments right now

  • Judy after she read your book she literally was up till two or three in the morning

  • responding to comments that's why people like her twitting especially during a time when Twitter was like

  • the thing I i know i mean you're you're singing to the choir here

  • and I mean we just we feel this and we believe it so thank you so much for that and it works

  • and what I noticed from you guys from far as I paid attention I haven't gone away in a long time in this point and you guys havent gone away from

  • it and too many people get a little base and make stop because it becomes

  • overwhelming look there was a time when I responded to every single tweet in

  • 2008 to 2011 not to me till two in the morning to see how many people I meet

  • that say they're like Oh yeah i've been DM or they reply to me and I was able to now because of

  • Instagram and snapchat and Twitter and Facebook comments and YouTube and the

  • podcast I can't get to them all I'm one human I don't want somebody else to do

  • it but I do think that I think it's achievable

  • thank you Mike nice health and fitness totally lean and mean do you want to take a

  • break no no and you know a lot of people want to build their influence right where

  • they are and it happened maybe they're a business person and what advice do you

  • have for people wanting to start utilizing online video to be able to build a

  • passion into a business or lifestyle first you have to understand and i've seen your guys

  • stuff you guys actually have she had the ability to do it it's ok if you're not good in front of

  • the camera believe or not im throwing you on a cripple you don't have to do video

  • you have to find your medium so for example voice is really interesting to me a lot of

  • you watching right now we're meant to be radio stars not television stars between

  • anchor and SoundCloud and smart technology to podcasts there's so much

  • for so many of you that are shy I see the camera and i want to a i wanna eat it I wanna be in it I love it but for so many this is the right place for

  • them to be and so I would say that before I give you advice on what to do

  • on video you decide if video is the right medium for you

  • for example some of your incredible writers and the blog and medium dot com

  • ironically and other things that could be the right thing for you but if video is

  • right if you feel comfortable or you wanna climb that mountain ship away get

  • better at it I don't think there's any bigger better medium absolutely for

  • people wanting to get into this they decide this is what they want to do or

  • current youtubers are online video influencers what what do you see happening as some

  • of the biggest opportunities both now and in the future

  • snapchat and musical.ly for everybody who's watching it was very important you

  • gotta start creating content gotta build a presence number two a lot of you are missing this and i talk to

  • alot of people on snapchat on vine on Instagram and on YouTube and a lot of

  • people I know a lot of you don't know who i am but for those that do just like you like you a lot people come to me for

  • advice because they know that I can 360 their business not just what they're

  • doing

  • there's a misunderstanding I'm really glad we get this moment on the show

  • thinking about who's probably watching this is the world

  • graduate Hollywood you graduate the television guys this is the television

  • the television is radio and its 1965 that's what makes you human human yes but it's

  • weird the world going where people are going to consume and so too many people

  • become big on YouTube and want to go to Hollywood without realizing they're

  • Hollywood and hollywood needs to come to them and so you need to take back to

  • leveraging realize you're on the right side of history if you plan on doing

  • this for the next 48 to 72 months for 4 to 6 years right then to stay in this device

  • but win in all the channels if you think the way I do this is the television it's nineteen sixties

  • and YouTube Instagram snapchat and Facebook

  • ABC NBC CBS and if you become a star on all those networks well then you will win

  • one of the things that you talk about specialy recently is self awareness which is a

  • perfect time to talk about finding your passion but being self-aware and how

  • important that is to find their passion

  • and making the decision on moving forward and how to do that look i mean I

  • wish that I could win on my looks but I don't right like we have to know we're gonna win on it

  • and too many people want to be a pop singer comedian or a pretty face model

  • and it's just not who they are and to many of you are leaving enormous upside

  • on the table by trying to force a narrative that's romantic in your mind

  • versus what you actually I have can do so many more things to build up my

  • following but it's not who I am I know that we used to get more followers to get

  • more people to know who I am

  • but I'm a businessman that happens to like understand content a little bit so I'm never going to be followed

  • by the most but I'm also that means not going to sell things I don't follow

  • all the other entrepreneurs on Instagram they're selling watches and cash on bed and

  • models and bottles and private planes and I don't sell that because I don't

  • want to get the cheap followers for cheap engagement and so when you really

  • are self-aware when you really know who you are what it allows you to do to

  • stay in your ways not do other things I can't produce the kind of videos that my

  • buddy Casey can like it's just not Who I am and so you stay in my daily vlog just

  • one exhausting episode of me hustling 24 hours a day but eventually that's gonna ge repetitive but i dont care thats my

  • reality my reality is i'm a workaholic who has some talents but want to show people

  • that if you work really hard if you want it then we should get the most out of

  • yourself

  • not that you are gonna make a billion if you work hard but the most of yourself so i think self awareness is imperative it's

  • why I put it in the new book

  • absolutely youtubers traditionally that means youtubers like myself or my wife have

  • always been like a one-man band which there's nothing wrong with that but one

  • thing that you've been able to do successfully is created team around you

  • to be even more successful arguably if you were by yourself can you talk about

  • how important is if you're trying to grow a business for you already are

  • business how to create a team to achieve your goals

  • way too many of you

  • actually have something going for yourselfs right now are taking the money and buying stuff

  • instead of hiring employees and building your business so if are knock on wood so you're so lucky

  • that you make over $100,000 a year which is amazing you could go hire somebody

  • for 35 young person who can afford another old cliche somebody that can

  • afford 35 that's amazing camera person

  • or an amazing editor and take your game up but what happens is young and just not

  • experienced business people are likely wait a minute i made 100 let me I take that home and I'm

  • gonna buy this new picture or this new watch or this new car and you're not investing

  • your business whereas if you took that thirty five 65 home and the other 35

  • next to are going to make 210 instead of 135 would get you a D rock right 100% right there is an

  • enormous amount of young talented video editing talent out there that is coming

  • out of school but instead of getting dumped some job they don't want would

  • love to go work and one man and one woman shop video editing production for

  • a youtuber that then helps scale the youtuber because when i was wine library tv it was me and my camera guy Moud

  • we just sat and people thought it was my Mom because i was like Moud let's edit and people were like your mom films you 'cause it sounds like mom but he was like an IT guy with a $200 Canon there was no

  • editting and any of you have seen it you know you just film it ripped it and posted there was no editing with

  • with D rock now with Gary Vee there's real editing and music and this is a whole different game

  • a whole different so I loved what you said about hiring somebody right out of

  • school

  • on my food channel benjimanTV I was editing i was a one man band for ever right I put out onto my youtube

  • channel hey I would like to work with the videographer someone that edits

  • right

  • seventeen year old kid out of high school was the best person in the last

  • two years he's been putting out content on my channel that kicks my content ass like

  • literally

  • the best stuff seventeen years old right and also I wanted to piggy-bag on that

  • because you talk about this as well they will love the opportunity to mentor

  • under someone like yourself or to like

  • learn about you know this new venture or this are you kidding that guy Mike that walked in here my

  • next help person I'm gonna charge them because his online business exploted under my watch as paying him to

  • be my heath coach for sure there's so many ways to change value with people

  • right there's money there's opportunity there's mentorship as long as two people

  • it's like any relationship I'm sure the way you like it you live you guys like I'm

  • sure there's friends or acquaintances that can judge from of afar is very different

  • its not the traditional way specially in Seattle were is not like common of course like I would never tell

  • somebody how to act in their work-life balance in your relationship or how to

  • raise their kids and that's how it did business relationships if somebody wants

  • to go work for free because they just wanna have fun and they come from a

  • wealthy background god bless I know that or if somebody want to get older people

  • who knows but there's always somebody on the other side of the camera that you

  • can talk to there's a line of ten or fifteen people that are willing to add

  • it will become their snapchat person or be the designer for the snapchat filters

  • for that person there's just so much amazing talent out there that's one ask

  • away from your next YouTube video that can bring enormous people to you so this

  • next question actually comes from a viewer that actually you may or may not

  • know Alejandro Reyes yes and he's from the Seattle area and he sent this question to me in the city says and this is what he says

  • Gary since you're the master storyteller how much of someone's story they share

  • online should be aspirational I think you buying the Jets that's that's a

  • story that you've been talking about for several years

  • your audience myself included can't wait to be a part of your story when you make it happen

  • a great question look I think I think more than aspirational it has to be real

  • the fact that my sixth-grade classmates can come on Facebook as i've seen recently and say he was

  • saying this since 6th grade that's more important than if it was aspirational no

  • more important than you can change the world or buy a sports team or whatever your

  • ambition is is it's going to be true